In today’s digitally driven world, people have more messages coming at them than ever before, with multiple screens and devices being used at all-time high rates.This workshop will examine how nonprofit fundraisers need to adapt to the realities of our distracted, digital world, and how charities of all sizes can continue to attract new supporters, raise awareness for their cause, and drive donations using these tools.
How to Mobilize Supporters to Fundraise for YouJulia Campbell
The success of your fundraising campaign hinges on effective methods of sharing. Without actively telling your supporters to go to your campaign page and take an action, your campaign will not generate the traffic, donations, or fundraising that you need to be successful.
You’re in luck. GoFundMe Charity provides you with the tools to help you be successful in getting the word out, including inviting team members, social sharing, email customization, and a mobile-friendly platform for sharing on-the-go. In this webinar, you'll learn tactics to spread the word and mobilize your supporters to not only make a donation, but to fundraise for you!
What you’ll learn:
Best practices for recruiting fundraisers for your campaign;
How to invite team members directly from your GoFundMe Charity campaign;
How to share on social media to reach new audiences and expand your fundraiser base;
How to communicate with and support your fundraisers during the campaign.
How to Tackle Social Media in the Time of Coronavirus & Times of UnrestJulia Campbell
Human behavior is shifting towards online and digital as we social distance and slowly open our economies, carefully, to slow the spread of COVID-19. People are staying inside, working remotely, and as a result, the in-person events, gatherings, and other celebrations that so many of us have counted on to build our communities are changing.
Nonprofits, libraries, and organizations across the globe are asking:
How can we continue to post on social media about changes occuring due to the pandemic?
How can we stay focused on mission-related content while still addressing COVID-19 and current events and unrest?
How do we as communicators start thinking about the best ways to get our message across and to connect with our followers in a different way, in this new environment?
We'll tackle all of these questions and more, and you'll be on your way to creating a crisis-proof social media strategy to guide your organization in years to come.
Bio: Julia Campbell is nonprofit consultant and speaker, focused on digital storytelling, social media marketing, and online fundraising. She is the author of two books, a mom of two kids, and a Returned Peace Corps Volunteer. Her passion is to get organizations and change makers to stop spinning their wheels and start getting real results using digital tools. Julia wrote her book Storytelling in the Digital Age: A Guide for Nonprofits as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published this year.
You can check out her thoughts and ideas at www.jcsocialmarketing.com/blog.
How to Update Your Social Media Marketing Strategy for 2021Julia Campbell
The COVID-19 pandemic, the election, and racial justice protests have upended the entire nonprofit landscape. It is no longer business as usual for nonprofit fundraisers.
With all the noise on social media, along with serious ethical considerations clouding the platforms, how can we continue to reach our audiences and spread our messages online?
In this webinar, nonprofit social media expert Julia Campbell will review important shifts in the social media landscape that nonprofits need to understand; discuss ways to stay relevant on social media in times of uncertainty; and provide a framework for your 2021 social media marketing strategy.
How to Set Up The Donate Button and Start Collecting Donations On Your WebsiteJulia Campbell
Are you able to collect donations directly from your website? With the new GoFundMe Charity Donate Button, it's super simple to collect donations for your nonprofit through your own website with only a couple of clicks.
In this webinar, you will learn:
How to set up the Donate Button on your website
How to customize your online donation page to drive more donations
Ways to grow your supporter base
How to follow-up with new donors after they make their first gift
May 27, 2020: How Nonprofits Can Adapt Their Storytelling in the Time of Soci...Julia Campbell
Storytelling is the fuel in the communication engine of the modern nonprofit. Great storytelling does more than simply communicate a message or push out an agenda; it gets at the heart of how humans process information. Mission-driven storytelling has the potential to change hearts and minds around complex, difficult issues. All nonprofit professionals and volunteers need to start thinking of themselves as storytellers if they want to convert their stakeholders from passive participants to passionate advocates.
In this free online training designed for nonprofits, you will learn:
How to make the case for storytelling at your nonprofit
Real-world examples of compelling stories resonating right now
The benefits of sharing your stories (for your audience!)
Qualities of a stellar nonprofit storyteller
I'll also be taking questions and giving you more details about my brand new online program Storytelling that Sticks: The Essential 5-Step Formula to Collect, Craft, and Share the Most Effective and Engaging Stories About Your Impact!
How to Get More People to Sign-Up for Your EventJulia Campbell
If you have a campaign on GoFundMe Charity or are considering launching one, our Registration and Ticketing functionality is a great feature that can help you reach your campaign’s goals.
Important: You cannot add registration if a donation has already been made to your campaign. To avoid this, please refrain from publishing your campaign before you finish configuring its settings.
Registration or ticketing is great for your campaign if you need to:
Combine registration and fundraising into one smooth process
Collect a participation fee
Ask your supporters additional custom questions
Organize supporters to participate in a live event
Sell tickets, spots, or merchandise
In this webinar, you will learn:
How to set up the Registration and Ticketing functionality;
How to optimize your registration and ticketing campaign by strategically pricing your tickets and getting creative with ticket types;
How to take advantage of GoFundMe’s donation and sharing tools;
How to leverage these tools to reach more of our network and drive more registrations.
How to Mobilize Supporters to Fundraise for YouJulia Campbell
The success of your fundraising campaign hinges on effective methods of sharing. Without actively telling your supporters to go to your campaign page and take an action, your campaign will not generate the traffic, donations, or fundraising that you need to be successful.
You’re in luck. GoFundMe Charity provides you with the tools to help you be successful in getting the word out, including inviting team members, social sharing, email customization, and a mobile-friendly platform for sharing on-the-go. In this webinar, you'll learn tactics to spread the word and mobilize your supporters to not only make a donation, but to fundraise for you!
What you’ll learn:
Best practices for recruiting fundraisers for your campaign;
How to invite team members directly from your GoFundMe Charity campaign;
How to share on social media to reach new audiences and expand your fundraiser base;
How to communicate with and support your fundraisers during the campaign.
How to Tackle Social Media in the Time of Coronavirus & Times of UnrestJulia Campbell
Human behavior is shifting towards online and digital as we social distance and slowly open our economies, carefully, to slow the spread of COVID-19. People are staying inside, working remotely, and as a result, the in-person events, gatherings, and other celebrations that so many of us have counted on to build our communities are changing.
Nonprofits, libraries, and organizations across the globe are asking:
How can we continue to post on social media about changes occuring due to the pandemic?
How can we stay focused on mission-related content while still addressing COVID-19 and current events and unrest?
How do we as communicators start thinking about the best ways to get our message across and to connect with our followers in a different way, in this new environment?
We'll tackle all of these questions and more, and you'll be on your way to creating a crisis-proof social media strategy to guide your organization in years to come.
Bio: Julia Campbell is nonprofit consultant and speaker, focused on digital storytelling, social media marketing, and online fundraising. She is the author of two books, a mom of two kids, and a Returned Peace Corps Volunteer. Her passion is to get organizations and change makers to stop spinning their wheels and start getting real results using digital tools. Julia wrote her book Storytelling in the Digital Age: A Guide for Nonprofits as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published this year.
You can check out her thoughts and ideas at www.jcsocialmarketing.com/blog.
How to Update Your Social Media Marketing Strategy for 2021Julia Campbell
The COVID-19 pandemic, the election, and racial justice protests have upended the entire nonprofit landscape. It is no longer business as usual for nonprofit fundraisers.
With all the noise on social media, along with serious ethical considerations clouding the platforms, how can we continue to reach our audiences and spread our messages online?
In this webinar, nonprofit social media expert Julia Campbell will review important shifts in the social media landscape that nonprofits need to understand; discuss ways to stay relevant on social media in times of uncertainty; and provide a framework for your 2021 social media marketing strategy.
How to Set Up The Donate Button and Start Collecting Donations On Your WebsiteJulia Campbell
Are you able to collect donations directly from your website? With the new GoFundMe Charity Donate Button, it's super simple to collect donations for your nonprofit through your own website with only a couple of clicks.
In this webinar, you will learn:
How to set up the Donate Button on your website
How to customize your online donation page to drive more donations
Ways to grow your supporter base
How to follow-up with new donors after they make their first gift
May 27, 2020: How Nonprofits Can Adapt Their Storytelling in the Time of Soci...Julia Campbell
Storytelling is the fuel in the communication engine of the modern nonprofit. Great storytelling does more than simply communicate a message or push out an agenda; it gets at the heart of how humans process information. Mission-driven storytelling has the potential to change hearts and minds around complex, difficult issues. All nonprofit professionals and volunteers need to start thinking of themselves as storytellers if they want to convert their stakeholders from passive participants to passionate advocates.
In this free online training designed for nonprofits, you will learn:
How to make the case for storytelling at your nonprofit
Real-world examples of compelling stories resonating right now
The benefits of sharing your stories (for your audience!)
Qualities of a stellar nonprofit storyteller
I'll also be taking questions and giving you more details about my brand new online program Storytelling that Sticks: The Essential 5-Step Formula to Collect, Craft, and Share the Most Effective and Engaging Stories About Your Impact!
How to Get More People to Sign-Up for Your EventJulia Campbell
If you have a campaign on GoFundMe Charity or are considering launching one, our Registration and Ticketing functionality is a great feature that can help you reach your campaign’s goals.
Important: You cannot add registration if a donation has already been made to your campaign. To avoid this, please refrain from publishing your campaign before you finish configuring its settings.
Registration or ticketing is great for your campaign if you need to:
Combine registration and fundraising into one smooth process
Collect a participation fee
Ask your supporters additional custom questions
Organize supporters to participate in a live event
Sell tickets, spots, or merchandise
In this webinar, you will learn:
How to set up the Registration and Ticketing functionality;
How to optimize your registration and ticketing campaign by strategically pricing your tickets and getting creative with ticket types;
How to take advantage of GoFundMe’s donation and sharing tools;
How to leverage these tools to reach more of our network and drive more registrations.
How to Launch an Emergency Crowdfunding Campaign for Your NonprofitJulia Campbell
Nonprofit organizations are getting hit hard by the coronavirus crisis. Not only are they experiencing skyrocketing demand from people in need, but social distancing has closed nonprofits and led to layoffs. For charities, the need to support employees and expand services in the face of the COVID-19 crisis is critical.
In this webinar, you will learn a step-by-step framework to planning and launching an emergency crowdfunding campaign.
Learning objectives:
How to identify a goal;
How to figure out what to fund;
How to raise funds for employee relief;
How to choose a platform for your campaign;
How to promote the campaign;
Case studies of successful emergency crowdfunding campaigns running right now.
5 Essential Stories to Drive Donations At Year-End presented by Julia CampbellJulia Campbell
Learn how to use storytelling, social media, and email to drive even more donations at year-end; the kinds of stories that donors want to hear, read, and watch; and how to collect and craft the most impactful stories about your work at year-end.
How to Update Your Social Media Marketing Strategy for 2021Julia Campbell
Learn How to Adjust Your Social Media Marketing Strategy for your nonprofit after a tumultuous 2020!
The COVID-19 pandemic, the election, and racial justice protests of 2020 have upended the entire nonprofit landscape. It is no longer business as usual for nonprofit fundraisers.
With all the noise on social media, physical distancing, and serious ethical considerations clouding the platforms, how can we continue to reach our audiences and spread our messages online?
In this webinar, nonprofit social media experts Julia Campbell and Susu Wong will review important shifts in the social media landscape that nonprofits need to understand; discuss ways to stay relevant on social media in times of uncertainty; and provide a framework for your 2021 social media marketing strategy.
Julia Campbell was recently named one of the 25 most influential nonprofit thought leaders and one of the seven nonprofit thought leaders to follow on Twitter during the coronavirus crisis. Julia Campbell is on a mission to make the digital world a better place.
She is the author of two books, a mom of two kids, and a Returned Peace Corps Volunteer. Her passion is to get organizations and change makers to stop spinning their wheels and start getting real results using digital tools. You can check out her thoughts and ideas at www.jcsocialmarketing.com/blog.
Susu Wong is the Founder and Principal of Tomo360, a digital marketing agency that helps businesses and nonprofits with their websites, graphic design, social media and email marketing, SEO and more!
Using her diverse business experience, Susu and the Tomo360 team have successfully helped hundreds of clients to fulfill their digital marketing needs. Susu has a unique combination of marketing, business, and technical experience that provides a well-rounded advantage to her clients.
She is also a Co-Founder of Women Accelerators, a nonprofit organization that is passionate about promoting the advancement of women.
Nonprofit Online Awareness Campaigns - What Works and How To Do ItJulia Campbell
To cut through the clutter and get your message heard on digital channels, especially social media, can seem like a Herculean feat. For nonprofits that have little to no marketing staff, how can they build their online communities, grow engagement, and strengthen connections with supporters through a dynamic online awareness campaign?
In this small group, deep dive intensive workshop, we will review actual case studies from nonprofits that had success with their online awareness and marketing campaigns. Using their examples, we will go into detail each step necessary to run a successful online awareness and marketing campaign for your nonprofit.
During this 2 hour, small group workshop, you will learn:
How to plan and prepare for a successful campaign
How to set SMART goals for the campaign
How to set up your website, email, and social media channels for maximum success
How to identify and recruit Social Media Ambassadors to spread the word
How to launch your campaign with a bang
How to use a Campaign Calendar to consistently promote the campaign after launch
How to measure the success of the campaign
How to build on momentum and keep your new supporters motivated and engaged after the campaign
About our Presenter: Julia C. Campbell, Digital Marketing Strategist, Founder of J Campbell Social Marketing. Julia Campbell has been involved with the social good sector her whole life, from coordinating food drives as a child to volunteering at homeless shelters in high school to assisting NGOs in Senegal, West Africa and beyond.
In her current position, she consults and trains nonprofits on the best ways to use digital tools to raise money and awareness for their organizations. Her blog is consistently featured in the list of Top 150 Nonprofit Blogs in the world, and she is currently publishing a book on storytelling and social media with Charity Channel Press.
How to Start Your #GivingTuesdayNow Campaign with GoFundMe Charity's Free ToolsJulia Campbell
#GivingTuesdayNow is May 5, 2020 and nonprofits have had limited time to prepare. GoFundMe's no subscription, no commitment tools are a perfect solution for organizations to launch a professional #GivingTuesdayNow campaign quickly and easily. This toolkit will walk you through how.
The Next Wave: Emerging Trends in Nonprofit Social Media MarketingBloomerang
https://bloomerang.co/resources/webinars/
Julia Campbell will provide a framework for evaluating the best platforms for your unique organization, as well as ideas for creating great social media content your audience will love.
Founded in 2008, Edge Marketing Services is a young, enthusiastic and talented team of professionals that help provide strategic counsel, creative solutions and timely responsive services.
In today’s world, with the new age media growing; we’ve expanded our horizons that focuses on our foremost service –Digital Marketing.
UAE has around 9 million internet population. Digital marketing is rapidly growing to become the future of marketing. At Edge Marketing Services, we’ll help your business adapt this new world that helps connect your consumers directly via websites, social media channels, campaigns, email marketing, online ads and integrated BTL activities.
For more details: http://bit.ly/10cOjd9
We don’t make brands, we build them! Contact us, we surely won’t disappoint you.
This guide to video influencer marketing will provide a breakdown of key video platforms and their audiences including Snapchat, Periscope, Facebook Video, Vine, Instagram Video, YouTube Connect and Facebook Live. Individual channel and general best practices will also be covered. To learn more about influencer marketing, head to www.clevergirlscollective.com.
The Online Fundraising Formula: A Step-by-Step Guide to Planning and Launchin...Julia Campbell
Did you ever wonder why some online fundraising campaigns raise a ton of money, and others fall flat? In this live training, I’ll give you the A-Z blueprint for a successful online fundraising campaign. We will walk through the four phases of online fundraising campaigns that slay - planning and preparation, launching with a bang, keeping momentum with a Campaign Calendar, and strategic follow-up after the campaign ends.
How to Create a Successful Social Media CampaignSocialmetrix
This document helps you to analyze all the amount of data you can get by listening to your audience. It helps you build your campaigns’ messages, content and conversations around the insights you are able to get..
Build a successful social media campaign requires a good deal of involvement, this document gives you the tools and steps to create a social media campaign that works.
Learn to create a compelling social media campaign that prospects will want to engage and share.
Travel back in time to the birth of Influencer Marketing and follow the word-of-mouth marketing tactic as it evolves to meet the needs of each technological innovation. Take a deep dive into how marketers harnessed the power of social networking to reach new customers through the ages.
One of the most common topics we get asked is about Facebook fans - specifically how to get more of them. But did you know that having too many of the wrong kind of fans can actually damage your Facebook stats? This presentation discusses various ways, both online and offline, to grow your fan base (likes) with the RIGHT kind of fans. #MedicalMarketing #SocialMedia #CosmeticSurgery #Dermatology #PlasticSurgery #Facebook #Likes #Fans #Statistics #VCS2013
A number of folks attended our open house during NewCo York earlier in May 2015. Attached is the overview deck we presented on BDMI and the trends we are following.
The Art of Storytelling in the Digital AgeJulia Campbell
A lot has been said about the potential and the promise of storytelling for nonprofits. Stories have the power to persuade, to captivate, and to move people from passive to active. Human brains are wired to remember stories - not just to hear or listen to stories, but to experience them along with the storyteller. The current fast-changing, always-on digital reality demands ever-more creative approaches to storytelling - to grab attention, to pique curiosity, and to inspire action. Join us for a workshop with digital storytelling expert Julia Campbell to discuss: As social change agents and nonprofit professionals, how do we build a community of raving fans using the stories we already have? How can we make complex and difficult issues come to life through stories? Julia will show you how to use compelling storytelling on digital channels to build a vision of hope, to make deeper connections with supporters, and to create a community of volunteers eager to help spread the word.
At the end of the session, participants will be able to…
1. Employ Julia’s 3-part digital storytelling framework to turn supporters from passive to passionate.
2. Create a system to collect the best volunteer recruitment stories for your organization.
3. Apply emerging technologies that nonprofits can use to recruit volunteers with digital storytelling.
How to Promote Your #GivingTuesday Campaign to Get More BuzzJulia Campbell
Learning objectives:
The best ways to use video and social media in your #GivingTuesday campaign;
How to use storytelling to get people to pay attention to your campaign;
Several free and low-cost ways to raise more money during your campaign;
Real-world examples from small nonprofits and libraries who are getting it right.
Flash Class: How to Promote Your Giving Tuesday Campaign To Get More Buzz wit...Julia Campbell
Do you want to raise more money and connect with more supporters this year on the global day of giving, #GivingTuesday? This year Giving Tuesday is December 3, and it’s never too early to start planning for a successful campaign!
Last year on #GivingTuesday nonprofits raised over $380 million online. #GivingTuesday is a global social good movement designed to encourage people to give back the Tuesday after Thanksgiving, as an antidote to the shopping days of Black Friday and Cyber Monday.
Simply sending out one email and telling your donors that you are participating in this international day of giving is not enough. In this jam-packed webinar, social media expert Julia Campbell will go through exactly what is required in promoting a successful Giving Tuesday campaign for your nonprofit.
Julia Campbell has helped dozens of small and mid-size nonprofits launch successful Giving Tuesday campaigns, and she will teach you exactly what to do to reach your goals this Giving Tuesday for your nonprofit.
Learning objectives:
How to use email to reach donors on Giving Tuesday
How to use storytelling to get people to pay attention to your campaign
Ways to strategically use social media advertising to further amplify your message
Battle-tested tools and apps to create great visuals and videos to promote the campaign
How to Launch an Emergency Crowdfunding Campaign for Your NonprofitJulia Campbell
Nonprofit organizations are getting hit hard by the coronavirus crisis. Not only are they experiencing skyrocketing demand from people in need, but social distancing has closed nonprofits and led to layoffs. For charities, the need to support employees and expand services in the face of the COVID-19 crisis is critical.
In this webinar, you will learn a step-by-step framework to planning and launching an emergency crowdfunding campaign.
Learning objectives:
How to identify a goal;
How to figure out what to fund;
How to raise funds for employee relief;
How to choose a platform for your campaign;
How to promote the campaign;
Case studies of successful emergency crowdfunding campaigns running right now.
5 Essential Stories to Drive Donations At Year-End presented by Julia CampbellJulia Campbell
Learn how to use storytelling, social media, and email to drive even more donations at year-end; the kinds of stories that donors want to hear, read, and watch; and how to collect and craft the most impactful stories about your work at year-end.
How to Update Your Social Media Marketing Strategy for 2021Julia Campbell
Learn How to Adjust Your Social Media Marketing Strategy for your nonprofit after a tumultuous 2020!
The COVID-19 pandemic, the election, and racial justice protests of 2020 have upended the entire nonprofit landscape. It is no longer business as usual for nonprofit fundraisers.
With all the noise on social media, physical distancing, and serious ethical considerations clouding the platforms, how can we continue to reach our audiences and spread our messages online?
In this webinar, nonprofit social media experts Julia Campbell and Susu Wong will review important shifts in the social media landscape that nonprofits need to understand; discuss ways to stay relevant on social media in times of uncertainty; and provide a framework for your 2021 social media marketing strategy.
Julia Campbell was recently named one of the 25 most influential nonprofit thought leaders and one of the seven nonprofit thought leaders to follow on Twitter during the coronavirus crisis. Julia Campbell is on a mission to make the digital world a better place.
She is the author of two books, a mom of two kids, and a Returned Peace Corps Volunteer. Her passion is to get organizations and change makers to stop spinning their wheels and start getting real results using digital tools. You can check out her thoughts and ideas at www.jcsocialmarketing.com/blog.
Susu Wong is the Founder and Principal of Tomo360, a digital marketing agency that helps businesses and nonprofits with their websites, graphic design, social media and email marketing, SEO and more!
Using her diverse business experience, Susu and the Tomo360 team have successfully helped hundreds of clients to fulfill their digital marketing needs. Susu has a unique combination of marketing, business, and technical experience that provides a well-rounded advantage to her clients.
She is also a Co-Founder of Women Accelerators, a nonprofit organization that is passionate about promoting the advancement of women.
Nonprofit Online Awareness Campaigns - What Works and How To Do ItJulia Campbell
To cut through the clutter and get your message heard on digital channels, especially social media, can seem like a Herculean feat. For nonprofits that have little to no marketing staff, how can they build their online communities, grow engagement, and strengthen connections with supporters through a dynamic online awareness campaign?
In this small group, deep dive intensive workshop, we will review actual case studies from nonprofits that had success with their online awareness and marketing campaigns. Using their examples, we will go into detail each step necessary to run a successful online awareness and marketing campaign for your nonprofit.
During this 2 hour, small group workshop, you will learn:
How to plan and prepare for a successful campaign
How to set SMART goals for the campaign
How to set up your website, email, and social media channels for maximum success
How to identify and recruit Social Media Ambassadors to spread the word
How to launch your campaign with a bang
How to use a Campaign Calendar to consistently promote the campaign after launch
How to measure the success of the campaign
How to build on momentum and keep your new supporters motivated and engaged after the campaign
About our Presenter: Julia C. Campbell, Digital Marketing Strategist, Founder of J Campbell Social Marketing. Julia Campbell has been involved with the social good sector her whole life, from coordinating food drives as a child to volunteering at homeless shelters in high school to assisting NGOs in Senegal, West Africa and beyond.
In her current position, she consults and trains nonprofits on the best ways to use digital tools to raise money and awareness for their organizations. Her blog is consistently featured in the list of Top 150 Nonprofit Blogs in the world, and she is currently publishing a book on storytelling and social media with Charity Channel Press.
How to Start Your #GivingTuesdayNow Campaign with GoFundMe Charity's Free ToolsJulia Campbell
#GivingTuesdayNow is May 5, 2020 and nonprofits have had limited time to prepare. GoFundMe's no subscription, no commitment tools are a perfect solution for organizations to launch a professional #GivingTuesdayNow campaign quickly and easily. This toolkit will walk you through how.
The Next Wave: Emerging Trends in Nonprofit Social Media MarketingBloomerang
https://bloomerang.co/resources/webinars/
Julia Campbell will provide a framework for evaluating the best platforms for your unique organization, as well as ideas for creating great social media content your audience will love.
Founded in 2008, Edge Marketing Services is a young, enthusiastic and talented team of professionals that help provide strategic counsel, creative solutions and timely responsive services.
In today’s world, with the new age media growing; we’ve expanded our horizons that focuses on our foremost service –Digital Marketing.
UAE has around 9 million internet population. Digital marketing is rapidly growing to become the future of marketing. At Edge Marketing Services, we’ll help your business adapt this new world that helps connect your consumers directly via websites, social media channels, campaigns, email marketing, online ads and integrated BTL activities.
For more details: http://bit.ly/10cOjd9
We don’t make brands, we build them! Contact us, we surely won’t disappoint you.
This guide to video influencer marketing will provide a breakdown of key video platforms and their audiences including Snapchat, Periscope, Facebook Video, Vine, Instagram Video, YouTube Connect and Facebook Live. Individual channel and general best practices will also be covered. To learn more about influencer marketing, head to www.clevergirlscollective.com.
The Online Fundraising Formula: A Step-by-Step Guide to Planning and Launchin...Julia Campbell
Did you ever wonder why some online fundraising campaigns raise a ton of money, and others fall flat? In this live training, I’ll give you the A-Z blueprint for a successful online fundraising campaign. We will walk through the four phases of online fundraising campaigns that slay - planning and preparation, launching with a bang, keeping momentum with a Campaign Calendar, and strategic follow-up after the campaign ends.
How to Create a Successful Social Media CampaignSocialmetrix
This document helps you to analyze all the amount of data you can get by listening to your audience. It helps you build your campaigns’ messages, content and conversations around the insights you are able to get..
Build a successful social media campaign requires a good deal of involvement, this document gives you the tools and steps to create a social media campaign that works.
Learn to create a compelling social media campaign that prospects will want to engage and share.
Travel back in time to the birth of Influencer Marketing and follow the word-of-mouth marketing tactic as it evolves to meet the needs of each technological innovation. Take a deep dive into how marketers harnessed the power of social networking to reach new customers through the ages.
One of the most common topics we get asked is about Facebook fans - specifically how to get more of them. But did you know that having too many of the wrong kind of fans can actually damage your Facebook stats? This presentation discusses various ways, both online and offline, to grow your fan base (likes) with the RIGHT kind of fans. #MedicalMarketing #SocialMedia #CosmeticSurgery #Dermatology #PlasticSurgery #Facebook #Likes #Fans #Statistics #VCS2013
A number of folks attended our open house during NewCo York earlier in May 2015. Attached is the overview deck we presented on BDMI and the trends we are following.
The Art of Storytelling in the Digital AgeJulia Campbell
A lot has been said about the potential and the promise of storytelling for nonprofits. Stories have the power to persuade, to captivate, and to move people from passive to active. Human brains are wired to remember stories - not just to hear or listen to stories, but to experience them along with the storyteller. The current fast-changing, always-on digital reality demands ever-more creative approaches to storytelling - to grab attention, to pique curiosity, and to inspire action. Join us for a workshop with digital storytelling expert Julia Campbell to discuss: As social change agents and nonprofit professionals, how do we build a community of raving fans using the stories we already have? How can we make complex and difficult issues come to life through stories? Julia will show you how to use compelling storytelling on digital channels to build a vision of hope, to make deeper connections with supporters, and to create a community of volunteers eager to help spread the word.
At the end of the session, participants will be able to…
1. Employ Julia’s 3-part digital storytelling framework to turn supporters from passive to passionate.
2. Create a system to collect the best volunteer recruitment stories for your organization.
3. Apply emerging technologies that nonprofits can use to recruit volunteers with digital storytelling.
How to Promote Your #GivingTuesday Campaign to Get More BuzzJulia Campbell
Learning objectives:
The best ways to use video and social media in your #GivingTuesday campaign;
How to use storytelling to get people to pay attention to your campaign;
Several free and low-cost ways to raise more money during your campaign;
Real-world examples from small nonprofits and libraries who are getting it right.
Flash Class: How to Promote Your Giving Tuesday Campaign To Get More Buzz wit...Julia Campbell
Do you want to raise more money and connect with more supporters this year on the global day of giving, #GivingTuesday? This year Giving Tuesday is December 3, and it’s never too early to start planning for a successful campaign!
Last year on #GivingTuesday nonprofits raised over $380 million online. #GivingTuesday is a global social good movement designed to encourage people to give back the Tuesday after Thanksgiving, as an antidote to the shopping days of Black Friday and Cyber Monday.
Simply sending out one email and telling your donors that you are participating in this international day of giving is not enough. In this jam-packed webinar, social media expert Julia Campbell will go through exactly what is required in promoting a successful Giving Tuesday campaign for your nonprofit.
Julia Campbell has helped dozens of small and mid-size nonprofits launch successful Giving Tuesday campaigns, and she will teach you exactly what to do to reach your goals this Giving Tuesday for your nonprofit.
Learning objectives:
How to use email to reach donors on Giving Tuesday
How to use storytelling to get people to pay attention to your campaign
Ways to strategically use social media advertising to further amplify your message
Battle-tested tools and apps to create great visuals and videos to promote the campaign
How to Use Social Media to Raise Money OnlineJulia Campbell
Description of the webinar:
Packed with practical, how-to advice and examples for small nonprofits on a limited budget, this free webinar will show you how to leverage your social media accounts to raise money and strengthen relationships with donors so they give again.
Topics discussed include:
Current trends in the social media landscape that nonprofits need to understand
How to choose the correct social media platforms for your small nonprofit
How to build up momentum on social media to launch a successful social media fundraising campaign
Tips and examples of simple ways to use the major platforms – Facebook, Instagram, Twitter, YouTube – to raise money and build community
How to Use Social Media to Maximize Your Giving Tuesday CampaignsJulia Campbell
Giving Tuesday is just around the corner. Your campaign has 24 hours to stand out and make the most of this growing giving frenzy.
Are you ready?
GivingTuesday success depends on a great social media plan. Join us as social strategist, Julia Campbell, shares insider tips and tactics to bring the power of social to your campaign.
JOIN US AS WE EXPLORE:
• Strategies for harnessing social channels and networks
• Tips for launching easy social campaigns
• Unique ways to grow engagement and revenue
• Real-life tips any nonprofit can use!
How Nonprofits Should Adapt Their Social Media Strategy in 2020 - UMass Lowel...Julia Campbell
What we cover in this workshop:
The key changes in the current social media landscape that affect nonprofits.
The three seismic shifts affecting donor behavior and preferences in the social media age.
How to get started creating a social media strategy for your nonprofit.
Tools and apps for social media management and content creation.
Digital Marketing Summit - How to Use Facebook's Free Fundraising Tools to Dr...Julia Campbell
Learn how to raise funds and awareness on Facebook. To make it easier for you and your community to raise money on Facebook, these tools help you collect donations and enable supporters to fundraise for your nonprofit. Reach more supporters and engage your community. Learn how to use Facebook's free fundraising tools to drive donations to your nonprofit.
How to Drive Donor Engagement with Social MediaJulia Campbell
Social media was once promised as the silver bullet for nonprofits. Start posting, start tweeting, start Instagramming - and like magic, the donations will just roll in! Then reality set in. In our current attention economy, organic (unpaid) reach is down, algorithms prioritize updates from friends and family over businesses and brands, and millions upon millions of pieces of content are uploaded every single day.
For nonprofits to effectively raise money and build community on social media requires thoughtful, strategic, and consistent effort and a boatload of creativity. In this workshop, social media and digital fundraising expert Julia Campbell will walk you through the secrets to successful donor relations with social media. Participants will also get digital access to her Social Media Checklist and Social Media Matrix.
Participants will learn:
-How to navigate the latest changes and trends in the social media landscape - what fundraisers need to know;
-How to use social media to build and deepen relationships with current donors and prospects;
-How to manage social media work at a small nonprofit with limited capacity;
-Free and low-cost tools you can use to enhance your digital fundraising on a shoestring budget; and
-Real-world examples from small and mid-size nonprofits.
Julia Campbell is on a mission to make the digital world a better place. Through speaking, training, and consulting, she shows social purpose organizations how to use social media and storytelling to build communities, showcase impact, and advance their causes.
A Social Media Strategy for Your Nonprofit: EXPLAINED! How to create a solid ...Julia Campbell
Social media was once promised as the silver bullet for nonprofits. Start posting, start tweeting, start Instagramming - and like magic, the donations will just roll in! Then reality set in. In our current attention economy, organic (unpaid) reach is down, algorithms prioritize updates from friends and family over businesses and brands, and millions upon millions of pieces of content are uploaded every single day.
For nonprofits to effectively raise money and build a community on social media requires thoughtful, strategic, and consistent effort and a boatload of creativity. In this workshop, social media and digital fundraising expert, Julia Campbell will walk you through the secrets to successful donor relations with social media.
Participants will learn...
How to navigate the latest changes and trends in the social media landscape - what fundraisers need to know;
How to use social media to build and deepen relationships with current donors and prospects;
How to manage social media work at a small nonprofit with limited capacity;
Free and low-cost tools you can use to enhance your digital fundraising on a shoestring budget; and
Real-world examples from small and mid-size nonprofits.
Bringing the Audience - Integrated Marketing Communications 101 and BeyondWest Muse
Marketing messages haunt our every waking moment in a never-ending stream of information via broadcast, print, and the web. Today, more than ever, there is a need to reach visitors in creative, life-enriching ways, to break through the cacophony and engage diverse audiences. This session explores integrated marketing communication strategies that weave traditional marketing and public relations, such as broadcasting and print, with social media avenues, internal and external events, and partnership opportunities to create a tapestry of community enrichment.
How to Drive Social Media Engagement With Your Nonprofit StoriesJulia Campbell
In this workshop, we will cover:
Specific storytelling strategies that you can employ to connect with supporters;
Real-world examples from nonprofits rocking digital storytelling for social media engagement;
Battle-tested tools to use to rock your digital storytelling.
10 Steps to a Successful Nonprofit Social Media StrategyJulia Campbell
DESCRIPTION: Social media success is something that nonprofits are finally beginning to see as a vital piece of the marketing and fundraising puzzle. However, just setting up a Facebook page or a Twitter account isn’t enough. You need to know why you are on social media, who you are trying to reach, and what you are planning to say. Planning and creating a strategy is vital if you want to succeed on social media and stop spinning your wheels. In this presentation, Julia will take you through the 10 necessary steps you need to create a viable social media strategy for your nonprofit. In this workshop, Julia will review specific tactics and examples from nonprofits small and large who are finding success using social media to drive engagement and awareness of their organizations – and even raise money!
Nonprofits have become one of the top users of social media since joining the platforms. However, many choose to pay hundreds, if not thousands for seminars that take away from the donors and the causes they support.
In an industry that thrives on relationships and relationship building, social media marketing is the perfect tool for nonprofit organizations to engage with donors, volunteers, and supporters.
How can social media help your nonprofit achieve its goals? According to a recent study, the top nonprofit communication goals for 2014 are:
Acquiring new donors
Engaging the community
General brand awareness
Retaining current donors
How are you achieving these goals? This informative guide will introduce nonprofits to the importance and best practices in social media to build relationships, reach out to the community, and increase brand awareness for your nonprofit.
How to Drive Social Media Engagement With Your Nonprofit StoriesJulia Campbell
Recent reports found that 87% of Americans use social media. With so much noise and clutter in the online landscape, how can nonprofits stand out?
In this webinar, digital storytelling expert and social media strategist Julia Campbell will review examples of nonprofits using stories to supercharge their social media engagement - and the steps to take to adapt their success to your own organization.
We will review:
Real-world examples from nonprofits rocking digital storytelling for social media engagement
Specific storytelling strategies that you can employ to connect with supporters
Battle-tested tools to use to rock your digital storytelling
Julia has run her digital marketing consulting business for almost a decade, focused exclusively on mission-driven organizations. A mom of 2 and a Returned Peace Corps Volunteer, she is the author of Storytelling in the Digital Age: A Guide for Nonprofits, a call-to-action for nonprofits to use stories to accomplish their missions. Her passion is to get nonprofits of all sizes to stop spinning their wheels on social media and to start getting real results using digital tools. You can check out her thoughts and ideas on all things nonprofit digital storytelling and social media at www.jcsocialmarketing.com/blog.
Building advocacy through social media - from Fundraising Ireland 2016JustGiving
Social media can play a BIG role in fundraising – beyond simply asking for donations. This presentation explored how charities of all shapes and sizes can use social media to reach more people, inspire more action and raise more money. It explained how social media can play a key role in each stage of the fundraising process, from the identification and cultivation of new supporters to solicitation and acknowledgment.
How to Use Facebook's Free Fundraising Tools to Drive DonationsJulia Campbell
In the last year, Facebook launched an entirely new set of tools to help nonprofits raise funds on the platform. Did you know that your nonprofit can now collect donations with these tools on your page, via Facebook ads, and even during Facebook Live streams?
In this Flash Class, Julia Campbell from J Campbell Social Marketing will walkthrough how to successfully register your nonprofit to use Facebook’s powerful new Fundraising Tools and a brief step-by-step guide to using these free tools to raise money using Facebook!
Key Takeaways
An up-to-date overview of Facebook’s Free Fundraising Tools
How to sign up, register, and get started right away
Simple and easy ways to use Facebook’s Fundraising Tools
Answers to the most frequently asked questions about Facebook’s Fundraising Tools
Helpful Tips, Tools, Resources & Success Stories for non-profit organizations who use social media to promote their nonprofit events, projects and organizations.
How to Drive Social Media Engagement with your Nonprofit StorytellingJulia Campbell
Sharing the good, the bad and the ugly stories of your nonprofit at work is the best way to capture the attention, hearts and minds of your supporters. According to Waggener Edstrom, 56% of social media users who support nonprofits online said compelling storytelling motivated them to take action in the first place.
Working together, the power of great stories and reach of digital channels inspire people to take action (i.e., volunteer, sign a petition, attend an event, donate) and share with their networks.
Similar to How to Build Community and Actually Drive Donations Using Social Media (20)
How Nonprofits Can Adapt Their Storytelling in the Time of Social DistancingJulia Campbell
Sign up at www.StorytellingThatSticks.com
In this free online training designed for nonprofits, you will learn:
✅ How to make the case for storytelling at your nonprofit.
✅ Real-world examples of compelling stories resonating right now.
✅ The benefits of sharing your stories (for your audience!)
✅ Essential qualities of a stellar nonprofit storyteller in uncertain times.
10 Ways to Use Social Media to Promote Your Giving Tuesday CampaignJulia Campbell
I encourage all nonprofits, social change agents, activists, and anyone who wants to change the world through generosity and kindness to celebrate this year’s global day of unity on November 30 – Giving Tuesday!
According to to Charity Navigator, “An astonishing $2.47 billion was donated to U.S. nonprofits by a reported 34.8 million people on GivingTuesday, December 1, 2020, according to Giving Tuesday, Inc., the nonprofit behind the movement and eponymous hashtag #GivingTuesday. That amount, described as a “massive swell of generosity”, reflected a 29% increase in donations compared to 2019.”
So much more than a simple fundraising event, Giving Tuesday is a global movement, shedding light on the vital work done by the nonprofit sector every single day, as well as encouraging everyday people to give back in any way they can.
The best part is that you don’t have to create a complicated campaign to join in the fun.
Stellar #GivingTuesdayNow Results with GoFundMe Charity's Free On Demand ToolsJulia Campbell
#GivingTuesdayNow is May 5, 2020 and nonprofits have had limited time to prepare. GoFundMe's no subscription, no commitment tools are a perfect solution for organizations to launch a professional #GivingTuesdayNow campaign quickly and easily. Julia and David will walk you through how.
#GivingTuesdayNow: Social Media Tips, Tricks, and Strategies for SuccessJulia Campbell
In response to the unprecedented need caused by COVID-19, GivingTuesday is hosting #GivingTuesdayNow, a global day of giving and unity, set to take place on May 5, 2020. The day is designed to drive an influx of generosity, citizen engagement, business and philanthropy activation, and support for communities and nonprofits around the world.
Join Kat Murphy Toms, GivingTuesday's Digital Strategy Director, Julia Campbell, social media expert and author, and Josh Hirsch, Director of Mission and Communication of Susan G. Komen Florida. We'll give you a step-by-step framework to use when planning, launching, and carrying out a successful #GivingTuesdayNow campaign online, on a shoestring budget, in half the time.
Coronavirus and Nonprofits: How to Communicate in a Time of CrisisJulia Campbell
Register for this webinar: https://www.charityhowto.com/nonprofit-webinar/coronavirus-and-nonprofits-how-to-communicate-in-a-time-of-crisis?list=Free+Courses
Key Takeaways from this free webinar:
How to communicate with your donors and supporters during this time of crisis;
How to adapt your social media content and your email communications;
How to communicate about cancelled and postponed events; and
Examples of real-world nonprofit social media posts, emails, and web pages adapted for the coronavirus crisis.
Nonprofit Social Media Strategy In the Time of CoronavirusJulia Campbell
How can your nonprofit continue to post on social media during the coronavirus pandemic? What's too much, too little, insensitive? How to stay focused on mission-related content while still addressing COVID-19?
Join the #NonprofitNerds for a live webinar and Q&A session. Josh Hirsch, Director of Mission and Communication of Susan G. Komen Florida, will share his case study. He's had to cancel and postpone events, take things virtual, talk to donors, fundraise, and entirely pivot Komen Florida's social media strategy in the light of COVID19.
Are We Getting Results? How to Track Your Nonprofit Social Media Efforts with...Julia Campbell
Effective social media marketing involves thoughtful measurement and analytics. This session will cover:
How to choose which metrics to track.
How and where to pull metrics from social media.
A brief review of popular analytics dashboards.
How to use a simple spreadsheet to manage tracking.
Benchmarking reports so you can see how you are doing compared to other nonprofits.
5 Habits of Successful Nonprofit Social Media Managers in 2020Julia Campbell
In the world of nonprofit social media, the landscape is changing so rapidly, and it’s becoming harder and harder to build community in our hyper-connected world.
Three billion people, around 40% of the world’s population, use social media – spending an average of two hours every day sharing, liking, tweeting and updating on these platforms.
That breaks down to around half a million tweets and Snapchat photos shared every minute. Whew!
Not only is social media use showing no signs of slowing down, yesterday’s tried-and-true growth drivers are becoming increasingly obsolete, demographic shifts are resetting donor expectations, and the promise of technology to reach new supporters has never been more real.
There is a lot on the plate of the modern nonprofit social media manager.
It’s getting harder to manage the chaos, avoid burnout, and do your work more effectively and efficiently without losing your mind.
To help you get focused, I recommend adopting these five habits in the New Year.
A Wake Up Call for P2P Fundraisers - sponsored by DonorDriveJulia Campbell
It’s NOT business as usual for Non-Profit Organizations. Yesterday's growth drivers are becoming increasingly obsolete; demographic shifts are resetting donor and participant expectations; and the promise of technology to reach new donors has never been more real. Julia Campbell walks you through the three ways to thrive in the new normal for NPOs.
Keynote sponsored by DonorDrive: https://www.donordrive.com/
How Nonprofits Should Adapt Their Social Media Strategy in 2020Julia Campbell
Live webinar: How Nonprofits Should Adapt Their Social Media Strategy in 2020!
In this free online training, you will learn:
⚡️ The key changes in the current social media landscape that affect nonprofits;
⚡️ The three seismic shifts affecting donor behavior and preferences;
⚡️ How to make sense of the recent changes to Facebook's business model - and what to do about them;
⚡️ Tools and apps for social media management and content creation.
I'll also be taking questions and giving you more details about Social Media for Social Good Academy - my brand new online training program for nonprofit social media managers!
10 Ways to Improve Donor Retention with Social MediaJulia Campbell
Watch the replay of this webinar here: https://bloomerang.co/resources/webinars/
Julia Campbell will show you how to use social media and other free online tools to create your very own #DonorGratitude campaign, on a shoestring budget!
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Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...AJHSSR Journal
ABSTRACT: In the Malaysian context, small and medium enterprises (SMEs) experience a significant
burden of workplace accidents. A consensus among scholars attributes a substantial portion of these incidents to
human factors, particularly unsafe behaviors. This study, conducted in Malaysia's northern region, specifically
targeted Safety and Health/Human Resource professionals within the manufacturing sector of SMEs. We
gathered a robust dataset comprising 107 responses through a meticulously designed self-administered
questionnaire. Employing advanced partial least squares-structural equation modeling (PLS-SEM) techniques
with SmartPLS 3.2.9, we rigorously analyzed the data to scrutinize the intricate relationship between safety
behavior and safety performance. The research findings unequivocally underscore the palpable and
consequential impact of safety behavior variables, namely safety compliance and safety participation, on
improving safety performance indicators such as accidents, injuries, and property damages. These results
strongly validate research hypotheses. Consequently, this study highlights the pivotal significance of cultivating
safety behavior among employees, particularly in resource-constrained SME settings, as an essential step toward
enhancing workplace safety performance.
KEYWORDS :Safety compliance, safety participation, safety performance, SME
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Surat Digital Marketing School is created to offer a complete course that is specifically designed as per the current industry trends. Years of experience has helped us identify and understand the graduate-employee skills gap in the industry. At our school, we keep up with the pace of the industry and impart a holistic education that encompasses all the latest concepts of the Digital world so that our graduates can effortlessly integrate into the assigned roles.
This is the place where you become a Digital Marketing Expert.
“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
Buy Pinterest Followers, Reactions & Repins Go Viral on Pinterest with Socio...SocioCosmos
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2. ABOUT ME
Mom of 2
Host of the Nonprofit Nation podcast
Author of 2 books on storytelling and social media
Founder, Nonprofit Social Media Summit
Creator, Social Media for Social Good Academy, a six-week
intensive for nonprofits
Speaker and nonprofit consultant
Former Development and Marketing Director at small shops
www.jcsocialmarketing.com/blog
TWEET WITH US: @JULIACSOCIAL @DONORPERFECT
3. WHAT WE WILL
COVER TODAY
How to navigate the latest changes and trends in the
social media landscape - what charities need to know;
How to build an engaged community on social media;
How to convert social media fans and followers to
donors and long-term supporters;
Free and low-cost tools you can use to enhance your
digital fundraising on a shoestring budget.
TWEET WITH US: @JULIACSOCIAL @DONORPERFECT
4. THE DIGITAL
LANDSCAPE
My trusted sources:
Pew Internet
M+R Benchmarks
The Global Trends in Giving Report 2020
eMarketer’s US Social Media Usage Report
2020
TWEET WITH US: @JULIACSOCIAL@DONORPERFECT
7. DOES SOCIAL MEDIA MATTER FOR
NONPROFITS?
YES, 94% of NGOs worldwide agree that social media is
effective for creating online brand awareness
YES, 30% of nonprofit website traffic currently comes
from social media
YES, 36% of social media users say that they have used
social media sites like Facebook and Twitter in the
past month to show support for a cause
Source: Global NGO Technology Report
Tweet with us: @JuliaCSocial @DonorPerfect
9. DATA INSIGHTS
CHANGING BEHAVIOR
% who say the following are main reasons for using social media
Because my friends
are on them
To stay in touch
with my friends
To network for
work
To follow celebrities
or celebrity news
To research/find
products to buy
2015: 37%
2018: 31%
Trend: -16%
2015: 44%
2018: 40%
Trend: -9%
2015: 22%
2018: 24%
Trend:+9%
2015: 15%
2018: 19%
Trend:+27%
2015: 23%
2018: 30%
Trend:+30%
Source: Pew Research Center
10. PEW INTERNET FINDINGS
OCTOBER 2020
Roughly a quarter (23%) of
adult social media users in the
United States – and 17% of
adults overall – say they have
changed their views about a
political or social issue because
of something they saw on social
media in the past year.
Pew Internet
TWEET WITH US: @JULIACSOCIAL@DONORPERFECT
11. WHAT SOCIAL
MEDIA IS:
TWEET WITH US: @JULIACSOCIAL @DONORPERFECT
A chance to make connections with your
community where they spend a lot of their time
A place to get real time feedback
An opportunity to reach a wider audience
12. WHAT SOCIAL MEDIA
IS NOT:
An ATM
A one size fits all
A magic bullet
“Free”
TWEET WITH US: @JULIACSOCIAL@DONORPERFECT
13. WHAT SOCIAL MEDIA IS:
A value exchange.
I give you my attention and time, and you give me something I value.
Inspiration
Meaning
Entertainment
Education
Information
TWEET WITH US: @JULIACSOCIAL@DONORPERFECT
14. WHAT SOCIAL
MEDIA IS NOT:
A billboard
A chance to yell at strangers
A method to simply “get out our
promotions”
A one-way street
TWEET WITH US: @JULIACSOCIAL @DONORPERFECT
16. SOCIAL MEDIA IS PERFECT
FOR NONPROFITS!
We can:
Shed light on complex, difficult issues.
Advocate for our work and our impact.
Address myths and misconceptions around the populations we
serve.
Educate and enlighten.
Fill knowledge gaps.
Keep people inspired by, and active in our work.
Change the world we live in for the better. #takebackdigital
TWEET WITH US: @JULIACSOCIAL @DONORPERFECT
17. WE HAVE A MORAL OBLIGATION TO
SHARE OUR STORIES, OUR WORK, AND
OUR STRUGGLES. TWEET WITH US: @JULIACSOCIAL @DONORPERFECT
19. WE NEED TO PLAY
THE LONG GAME
Focus on transparency and trust.
Elevate human connections and
not automation.
Lifting the veil to our work.
Opening up a two-way
dialogue.
TWEET WITH US: @JULIACSOCIAL @DONORPERFECT
20. THINK ABOUT BUILDING A COMMUNITY THAT
WOULD FOLLOW YOU ANYWHERE!
TWEET WITH US: @JULIACSOCIAL@DONORPERFECT
KNOW LIKE TRUST
21. SOCIAL MEDIA IS NOT SOMETHING
TO CHECK OFF YOUR TO DO LIST.
TWEET WITH US: @JULIACSOCIAL@DONORPERFECT
22. HOW CAN I BUILD A SOCIAL MEDIA MARKETING
PROGRAM WITH VERY LIMITED TIME, AND WITH
MULTIPLE RESPONSIBILITIES ON MY PLATE?
This Photo by Unknown Author is licensed under CC BY-NC-ND
23. YOU DO NOT HAVE TO BE
EVERYWHERE!
TWEET WITH US: @JULIACSOCIAL @DONORPERFECT
24. IN FACT, YOU SHOULDN’T
BE.
TWEET WITH US: @JULIACSOCIAL @DONORPERFECT
25. SHOULD WE BE
ON THERE?
Is your target audience on this platform?
Can you add value on this platform – or just more
noise and clutter?
Can you consistently create and share content that is
designed for this specific channel; content that is not
simply automated?
TWEET WITH US: @JULIACSOCIAL @DONORPERFECT
26. 3 STRATEGIES TO
CONVERT SOCIAL
MEDIA FANS AND
FOLLOWERS
TWEET WITH US: @JULIACSOCIAL@DONORPERFECT
TWEET WITH US: @JULIACSOCIAL@DONORPERFECT
28. WHY EMAIL?
Email has bigger reach – average 20% open rate.
(Facebook organic reach is about 2-3%.)
You don’t own your Facebook Page or your social
media profiles.
People who like you on social media have indicated
an interest in your work, so get them on your email list
to build a longer term, deeper relationship!
TWEET WITH US: @JULIACSOCIAL@DONORPERFECT
29. YOU MUST GIVE PEOPLE
A REASON TO SIGN UP.
“Sign up today and we’ll send you 2
simple ways to fight hunger in your
community!”
“Join us in the fight against
deforestation.”
“Never miss an update in our mission
to cure childhood cancer.”
TWEET WITH US: @JULIACSOCIAL@DONORPERFECT
30. PLAY ON FOMO!
Play on FOMO (fear of missing
out) and anticipation:
“Tomorrow we will be sharing
Molly’s story and her incredible
journey in our newsletter. If
you want to read it, sign up for
our updates here: LINK”
TWEET WITH US: @JULIACSOCIAL@DONORPERFECT
31. ADD AN EMAIL SIGN-UP TO SOCIAL
MEDIA BIOS.
TWEET WITH US: @JULIACSOCIAL@DONORPERFECT
32. ADD AN EMAIL
SIGN-UP TO
VIDEOS &
LIVESTREAM
BROADCASTS.
TWEET WITH US: @JULIACSOCIAL@DONORPERFECT
33. ADD THE EMAIL
SIGN-UP LINK TO
A YOUTUBE
VIDEO CARD.
TWEET WITH US: @JULIACSOCIAL@DONORPERFECT
35. 2) LEVERAGE
THE POWER OF
TARGETED
SOCIAL ADS.
TWEET WITH US: @JULIACSOCIAL@DONORPERFECT
36. PRO TIPS:
DO NOT simply send people to the
homepage of your website and expect
them to figure out what to do once they
get there.
When they click on the add, be sure that
the page is optimized for mobile.
In Facebook and Instagram, create a Call
to Action Ad: Using Facebook Ads
Manager, you can create a separate ad
that does not live on your Page but that
shows up only in the News Feed to a
targeted audience.
TWEET WITH US: @JULIACSOCIAL@DONORPERFECT
37. HAVE A LONG-TERM SOCIAL ADS PLAN.
When not actively fundraising, still give your fans an incentive to click
and join you OFF of social media – a new research report, a special
story, a free event or webinar.
Note: Social ads are most effective for WARM audiences – people
that already know a little bit about you.
Cold audiences who have never heard of you or what you do
probably need to get to know you a bit first before they hand over
their email.
TWEET WITH US: @JULIACSOCIAL@DONORPERFECT
38. CREATE A CUSTOM AUDIENCE FROM A
CURRENT LIST
Option 1: Create a Custom Audience from a current list.
Upload a current list of donors, volunteers, stakeholders and target
ads to them on Facebook and Instagram.
TWEET WITH US: @JULIACSOCIAL@DONORPERFECT
39. CREATE A CUSTOM AUDIENCE FROM
WEBSITE VISITS
Option 2: Create a Custom Audience from website visits.
Facebook also enables you to target anyone who has visited your
website or carried out a specific action on a webpage.
You can send ads about donating to people who visit your donor
page, and ads about volunteering to visitors of your volunteer page.
It is possible to prevent fundraising ads from showing when the
person has ALREADY donated. To do this, block ads to those people
who were on your donor Thank You for Donating page.
You have to install the Facebook Pixel on your website to monitor this.
TWEET WITH US: @JULIACSOCIAL@DONORPERFECT
40. CUSTOM AUDIENCE – LOOKALIKE FEATURE
Segment your donor list or upload your whole list.
To create the lookalike audience, you'll need an audience database of at least 100
people.
You can then upload that list to Facebook and ask it to find profiles of active users
who share the same characteristics.
TIP: While Facebook can create lookalike audiences from 1% to 10% of the
population, stick with the 1% audience. This will improve targeting accuracy and
results.
TWEET WITH US: @JULIACSOCIAL@DONORPERFECT
47. HOW TO WRITE
A GREAT CALL-
TO-ACTION:
Make your “give now” language
compelling.
Consider your audience.
Play on their motivations and desires.
What problem do they want to solve?
TWEET WITH US: @JULIACSOCIAL@DONORPERFECT
48. ALSO – HAVE FUN!!!!
TWEET WITH US: @JULIACSOCIAL@DONORPERFECT
53. TOOLS OF THE TRADE
TWEET WITH US: @JULIACSOCIAL@DONORPERFECT
54. VIDEO EDITING AND CREATION -
ANIMOTO
TWEET WITH US: @JULIACSOCIAL@DONORPERFECT
55. VIDEO EDITING AND CREATION –
LUMEN5
TWEET WITH US: @JULIACSOCIAL@DONORPERFECT
56. 6 VIDEOS YOU CAN MAKE TODAY:
TWEET WITH US: @JULIACSOCIAL@DONORPERFECT
Educate with a
quick how-to or
listicle
01
Give your audience
a behind-the-scenes
look at what you do
02
Post testimonials or
stories
03
Explain a news
story or
industry/cause
trend
04
Tease a blog post
or an event
05
Share how you
were founded and
why you are unique
in what you do
06
62. HOW TO FUTURE-PROOF YOUR
SOCIAL MEDIA STRATEGY
TWEET WITH US: @JULIACSOCIAL@DONORPERFECT
Meet your donors where
they are, not where you
want them to be.
Make every interaction as
frictionless (and clear) as
possible.
Always think about your
donors first when revamping
your website, writing that
email series, and sharing
content on social media.
63. DON’T GET OVERWHELMED – YOU
CAN DO THIS!
TWEET WITH US: @JULIACSOCIAL@DONORPERFECT
The only constant in online
marketing is that it’s
constantly changing.
Platforms come and go.
Focus on building a real
community that will follow
you no matter where you set
up shop.