The "Talk of the Town" Workshop Series, in Boone NC, will delve extensively into each mode of social media, and include knowledgeable speakers as well as peer coaching. We will come alongside local small businesses as you navigate the world of new media and customize it to suit your needs. * Instead of talking into the sea of people and hoping one will hear, learn how to inspire others to talk about you in a positive way! * Reach out and draw consumers to your message through "permission marketing." * Discover how to make Social Media work for you, with specifically tailored workshops and peer coaching, abandoning the "one size fits all" approach! * Teaming with successful bloggers and social media users to promote your message. * Overcome the publicity challenges unique to a small town!

2. Relationship Marketing (70's-80's) Relationship marketing refers to a long-term and mutually beneficial arrangement wherein both the buyer and seller focus on value enhancement with the goal of providing a more satisfying exchange. This approach attempts to transcend the simple purchase-exchange process with customer to make more meaningful and richer contact by providing a more holistic, personalized purchase, and use the consumption experience to create stronger ties.

4. Company Driven

5. Advertisements

6. Scheduled

7. Distant

8. Contact Lists

9. Control

11. Consumer Driven

12. Conversations

13. Real Time

14. Personal

15. Relationships

16. Surrender

17. Listen

18. The Art of Listening

19. Relationship Marketing Then

20. Relationship Marketing Now

22. Twitter

23. Photo Sharing

24. Video Sharing

25. Forums

27. Chat Rooms

28. Wikis

29. Mobile Apps

30. Virtual Worlds

31. Word of Mouth

33. Click to Watch

35. The Flow of Social Media

37. Sense of Humor

38. A Love of People

39. Creation of a Community

40. A Personal Touch

41. Passion Bald Guy Brew's New Roaster + Clever Caption + People Who Love Their Coffee = A Tale of two roasters begins

42. 19 Facebook Comments

43. Sense of Humor

44. Love of People

45. Community

48. Will we integrate it into our existing website, or create another entity?

49. Who will write our blog, and why? What will we do if that person no longer works for us?

50. What should we say on our blog, and will we allow readers to comment?

51. How will we get people to read it?

52. What about blogging etiquette?

54. Should we have a fan page, group, or personal page?

55. How should we find fans? What access should we allow them?

56. Again, who will maintain our Facebook account?

57. What is standard Facebook etiquette?

59. Do I have immediate information pertinent to Twitter users? Could I?

60. How will I get followers? Should I follow everyone who follows me?

61. How do I engage and create relationships on Twitter?

62. Is there etiquette norms for Twitter?

63. http://www.youtube.com/watch#v=MjsOwr_whHc&feature=related

64. “ So, does this Social Media stuff really work? Or am I wasting my time?”

66. Are you ready?