2. WHAT INSTITUTIONAL FACTORS DO
MAGAZINE PRODUCERS FACE? - PART 1
Producers of magazines have
to face many different
institutional factors such as:
Revenue:
Magazine producers need to
raise revenue to keep the
production and development of
the magazine going.
In the beginning the money
derives from an initial
investments into a magazine
companies
Latter on, this total revenue is
made up of magazine sales,
subscription revenue and
advertising revenue.
In turn the initial investment will
be refunded, allowing the
company to make a profit.
For many magazines, advertising
revenue is a large percentage of
the total revenue of a magazine
company.
Additionally, merchandising also
allows magazines to increase
their revenue
3. WHAT INSTITUTIONAL FACTORS DO
MAGAZINE PRODUCERS FACE? - PART 2
Although due to the digital
technology many magazines are
now distributing it’s content
online, though online
magazines.
it is through distribution
strategies that we, as an
audience, first get to know about
a new magazine. The producers
of a magazine have to think
about who their target audience
is and how to attract that
audience.
Distribution:
In distribution one must think
about: ‘How the magazine will
reach their audiences?’
Usually Magazine are distributed
through: the mail, through sales
by newsstands; bookstores or
other vendors and also through
free distribution at selected pick-
up locations.
Large magazines often have
large distribution networks, and
can be found outside their normal
area.
4. WHAT INSTITUTIONAL FACTORS DO
MAGAZINE PRODUCERS FACE? - PART 3
Online magazines:
Online magazine can effect the
sales of printed magazines. It
also affects the way magazines
distribute their content.
Online magazines decline the
circulation of printed media,
such as printed magazine.
On the other hand online
magazines can reaches a wider
audience and can have a
significant online presence.
Online magazines can link with
social networking sites like
Facebook or twitter, increasing
their exposure to audiences.
This allows online magazine
companies to easily know what
interest their audience.
This mean the articles the write
will be related to what the
audience is interested in. Allowing
the magazine to gain more
attention from the audience.
Additionally digital magazine
distribution companies save
money on distribution and
circulation costs; that paper
magazine spend.
5. MAGAZINE WEBSITES- WHAT ISSUES
DO THEY FACE ?
There are some issues online magazines have to face.
For example magazines needs to battle online industries
and other digital platform. Such as: The internet – websites
and social media, eBooks and Apps.
By linking online magazines to social media, making them more
interactive, people 9on social media) can easily put forward their
opinions which aren’t always good.
Also dissatisfaction could cause audiences to stop subscribing to
magazines, decreasing the revenue of that magazine.
Which in turn could decrease the popularity of magazines,
causing in a decrease in sales and revenue: for the magazine.
Therefore, online magazines are more subjected to audience
backlash and complaints; compared to printed magazines.
6. HOW DO MAGAZINES ATTRACT
AUDIENCES? - PART 1
Also a magazine can attaching
it’s self to popular reality show.
Like the magazine ‘Heat’
attached it’s self to Big Brother.
When the magazine was
rebranded into a Gossip
magazine.
Star images, popular TV
Personnel and catchy titles or
puffs, on front cover, usually
attract the audiences and
coheres them into buying the
magazine
Audiences:
They aim of a magazine is to stay
above the label ‘toilet’ magazine.
The use of celebrity stories,
especially famous celebrities,
allows magazines to attract the
audience and stay above this
label.
Another thing that will add to the
popularity of magazines are
‘exclusive’ stories. This compels
audiences to buy that magazine to
know what the story is about.
Separating their magazines from
other magazines.
For magazines aimed at lower
earning audiences, gossip articles
will attract these audiences.
7. HOW WILL MY MAGAZINE WORK
Revenue:
After the initial investment, in
the first few months, my
magazine would have to rely on
revenues from advertisements.
Audiences:
I would Need to use
Distribution:
Since my magazine is a printed
magazine, then I need to utilise
distribution methods such as: the
mail, through sales by
newsstands; bookstores, in an
efficient way.
This is to reduce costs and
maximise revenue.
8. HOW WILL MY MAGAZINE WORK WITH
NEW DIGITAL TECHNOLOGY?
Since technology is a permanent part of peoples life
today it allows my magazine to flourish and grow.
In the long run I could expand my magazine to include an online version
of the paper back magazine.
Creating a significant online presence. Although this could decries the
circulation of my printed magazine.
I could us social media not only to advertise my magazine, but to keep
in touch with what events are attracting the attention of my audience.
Allowing my magazine to always have content that attract reader’s
attention.
Additionally social media can connect my magazine to my readers,
allowing them to identify with the magazine and increase my audience.
Creating a loyal group of subscribers to my magazine.
