We wanted to say Thank You to the first doctor we ever called out to via Digital so using a digital only video, we asked users on social media to watch the video and #CallMomNow.
Being topical, relevant and consumer-friendly made the campaign see high outreach, influencer engagements and industry leaders speak out loud and perform the action we asked them to... Call their Mother's and tell them how much they loved them.
With the video reaching over 500,000 views and an outreach in Millions, #CallMomNow was an interesting Mother's Day campaign by MindShift Interactive that received great positive feedback.
Being the culinary trendsetters, JW Marriott Mumbai Juhu set out to give their guests an unprecedented and unrivaled world-class gastronomic experience – the #JWJuhuMichelinPopup!
Associated with Singapore’s 4XFour, the idea was to give Mumbai a taste of internationally celebrated cuisines patented with Michelin techniques.
Here’s the digital story that we built through MindShift Interactive
Max Bupa Health Insurance & MindShift Interactive worked together to build awareness for the Season 3 of Walk For Health 2014.
#WalkForHealth 2014 worked towards creating a MindShift amongst consumers to walk towards a better lifestyle, encouraging their friends and family members to come along with them.
With a strong messaging, MindShift created a strategy across digital, using their website, social media presence on Facebook, Twitter, Google +, Youtube, Instagram and leveraging WhatsApp Marketing to drive users to Register for the event via social media and to encourage others too.
The campaigns run on Twitter, Facebook drove massive amount of participation through the Application developed for users to Pledge their participation for the walk, while the Google Hangout done through Influencers such as Mickey Mehta raises interesting questions by followers and fans towards ensuring a healthier lifestyle. Instagram was an innovative addition to our social media strategy, making a generic handle, @WalkForHealth, which shared visuals of people walking and living a fitter lifestyle. The Instagram handle also proved to be an interesting mix to the overall social media strategy as it enabled the brand to upload Instagram Videos that linked back to Twitter & Facebook.
MindShift Interactive managed the Digital mandate for #SulaFest 2015, helping increase awareness and buzz for the campaign across Facebook, Twitter, YouTube, Instagram and through media spends increasing visits to the website.
Read on as we showcase how each platform resulted in an ROI and the innovative use of technology, such as the Sula Drone helped increase excitement levels amongst the audiences.
We wanted to say Thank You to the first doctor we ever called out to via Digital so using a digital only video, we asked users on social media to watch the video and #CallMomNow.
Being topical, relevant and consumer-friendly made the campaign see high outreach, influencer engagements and industry leaders speak out loud and perform the action we asked them to... Call their Mother's and tell them how much they loved them.
With the video reaching over 500,000 views and an outreach in Millions, #CallMomNow was an interesting Mother's Day campaign by MindShift Interactive that received great positive feedback.
Being the culinary trendsetters, JW Marriott Mumbai Juhu set out to give their guests an unprecedented and unrivaled world-class gastronomic experience – the #JWJuhuMichelinPopup!
Associated with Singapore’s 4XFour, the idea was to give Mumbai a taste of internationally celebrated cuisines patented with Michelin techniques.
Here’s the digital story that we built through MindShift Interactive
Max Bupa Health Insurance & MindShift Interactive worked together to build awareness for the Season 3 of Walk For Health 2014.
#WalkForHealth 2014 worked towards creating a MindShift amongst consumers to walk towards a better lifestyle, encouraging their friends and family members to come along with them.
With a strong messaging, MindShift created a strategy across digital, using their website, social media presence on Facebook, Twitter, Google +, Youtube, Instagram and leveraging WhatsApp Marketing to drive users to Register for the event via social media and to encourage others too.
The campaigns run on Twitter, Facebook drove massive amount of participation through the Application developed for users to Pledge their participation for the walk, while the Google Hangout done through Influencers such as Mickey Mehta raises interesting questions by followers and fans towards ensuring a healthier lifestyle. Instagram was an innovative addition to our social media strategy, making a generic handle, @WalkForHealth, which shared visuals of people walking and living a fitter lifestyle. The Instagram handle also proved to be an interesting mix to the overall social media strategy as it enabled the brand to upload Instagram Videos that linked back to Twitter & Facebook.
MindShift Interactive managed the Digital mandate for #SulaFest 2015, helping increase awareness and buzz for the campaign across Facebook, Twitter, YouTube, Instagram and through media spends increasing visits to the website.
Read on as we showcase how each platform resulted in an ROI and the innovative use of technology, such as the Sula Drone helped increase excitement levels amongst the audiences.
JW Marriott Bengaluru partnered with MindShift Interactive in order to amplify their association with World On A Plate as
the Official Hospitality Partners. World On A Plate is India’s first ever food festival. The event revolved around the 3 MasterChef's visiting Bengaluru for a culinary journey, which included a MasterClass, tete-a-tete sessions and VIP brunch. The aim of the campaign was to highlight JW Marriott Bengaluru as the official hospitality partner for the Food Carnival. A digital story was told through
engaging content online and live coverage across Twitter, Instagram and Facebook which captured the MasterChef judges through interviews, boomerang's and interesting influencer-curated content.
Za Beauty India wanted to promote their True White range of products on social media and the core brief was to build awareness of the line amongst new audiences. “Truth is Beautiful… Always” was the insight that drove the campaign.
MindShift Interactive launched with core insight that today’s youth increasingly uses emojis as a mode of expressing themselves, versus just words.
India’s first emoticon based contest was launched to increase interactions and new followers, with a focus on the mobile dependent audiences.
The participants were asked to use only emojis and tell us what #TrueBeauty is to them.
Emojis are now used globally because they surpass language barriers and are a universal language amongst our target audience
The entries received were all unique and highly creative because of the nature of the contest and peaked with a total outreach across Instagram and Twitter of 1.35 Million.
JW Marriott Juhu Michelin Pop Up Social Media Case Study – November 2015MindShift Interactive
Continuing to deliver on our promise to be the Home of Michelin Chefs in India, JW Marriott Juhu hosted the second edition of the extravagant #JWJuhuMichelinPopup featuring Three-Michelin Star Chef, Alvin Leung! With a uniquely crafted 6-course gastronomical fare, the ‘Demon Chef’ gave Mumbai a taste of X-treme Chinese!
Here’s the digital story that we built through MindShift Interactive
Myntra Fashion Weekend by Myntra.com & IMG Reliance, was the first of its kind launched in Mumbai, in 2014. MindShift Interactive was brought in to create awareness about the Fashion Weekend, helping create differentiation from its other counterpart, Lakme Fashion Week.
MindShift Interactive leveraged social media marketing, digital media and influencer marketing to give this event the much deserved attention and boost amongst the Fashion, Lifestyle, Luxury community across India.
The usage of influencers and their integration with the Event, whilst leveraging Instagram beyond the basic levels helped the campaign truly scale up and get noticed while driving in a considerable amount of traffic to the event.
Do check out the website built by MindShift Interactive for them too on www.myntrafashionweekend.com.
#FeelingBlue was a Twitter campaign conducted for Reliance 3G to announce their association with Android.
MindShift Interactive & MEC ran the campaign across Twitter on a Monday, the day when people truly feel blue. We created a MindShift of changing the emotion of feeling blue from a sad one to a happy and exciting one.
Lancome India created buzz across digital towards the launch of their new product, DreamTone, leveraging a campaign to bring out the true beauty of women, asking them to #GoNoFilter.
MindShift Interactive leveraged their experience in devising an Instagram Influencer Marketing based campaign. The strategy adopted lead to a result of the campaign being named as the Highest Outreach campaign on Instagram.
High Street Phoenix Food Festival 2015 - Digital Outreach Strategy by MindShi...MindShift Interactive
MindShift Interactive derived a strategy for High Street Phoenix and Palladium Mall, Mumbai to drive footfalls and buzz around their upcoming Phoenix Food Festival.
The generic use of a hashtag, engagement via a Facebook Event page and excellent influencer relations drove maximum outreach for the brand and made #ForkingAmazin a hashtag spoken about by all across Social Media.
JW Marriott & Food Blogger Association of India Social Media CampaignMindShift Interactive
The Food Blogger Association of India & JW Marriott Mumbai partnered towards the launch of Indian Food Blogger Awards 2014 wherein they felicitated Bloggers across India who had made a remarkable presence through their blogs.
MindShift Interactive worked with JW Marriott Mumbai to drive awareness about the association via their social media properties. We gave influencers, followers and fans an experience of JW Marriott's hospitality through a campaign across Facebook & Twitter which encouraged influencers to partner with us and drive twitter contests, while FBAI created videos of the Chefs to promote the wide variety of food we had to offer.
The event was covered through live tweeting by the MindShift team, whilst also interacting with Influencers and bloggers present at the venue and getting them to share InstaVideos with us of their experience while at the IFBA.
JW Marriott was the first Hospitality Brand in India to leverage Hyperlapse & Flipagram as platforms to promote the Live Events during the Indian Food Blogger Awards.
How Tim Hortons entered the UAE Market via Facebook & TwitterWATConsult
This case study is one of the brilliant examples of how a brand entering into a completely new market managed to get footfalls via Social Media increasing awareness and challenging competition.
Avon India Launches on Twitter with #YouMakeItBeautifulSocial Samosa
Avon India in the past was interacting with it’s fan base through varied engaging Facebook campaigns, which has a follower base of approx. 9,379,081 likes on its page. But it was time to discover and reach out to their followers through other Digital spaces, that’s when AVON ideated Twitter launch with @AvonIndia.
Cycle Pure Agarbathies were official co-sponsors of the Tri-Series between India, West Indies and Sri Lanka in July 2013. This is how AliveNow helped promote & spread the word about the association on social media.
Objectives of the Campaign:
Cycle Pure where the official Co Sponsor for the Tri Nation Series between West Indies, Sri Lanka and India.
The objective was to spread the word about the sponsorship and the “Cycle Pure Trusted Player” award for every match.
We wanted to get cricket enthusiasts to predict and pray for their trusted player for every match. On ground, the commentators decided who won the Cycle Trusted Player for every match.
Also, we wanted to spread the word about the association with Cycle Pure for the Tri-Nation series as a whole.
#TajInAmritsar was launched through digital, creating a benchmark for other hotels to gauge the success of digital marketing in driving awareness and footfalls.
The digital strategy for the launch of Taj in Amritsar had MindShift Interactive conceptualise towards building a connect between the hotel and city. MindShift Interactive took the lead on the digital marketing strategy while MindShift Studios leveraged their expertise in creating personalised visual content, through photographs and a launch video.
We started our social journey by introducing #TajInAmritsar and showcasing city centric elements on social media. The Launch Video communicated the connect between the city and the hotel, while the photographs captured the people, heritage and never-seen-before elements of the city. A media plan amplified our content as well as the various Sales Offer created to drive more traction.
The Overall Campaign Outreach was 1.4 Million, while the video garnered about +200,000 views. Instagram was the most powerful platform in terms of outreach and growth, while Facebook drove the maximum Offers, Enquiries and Reservations. Facebook also had an extremely high organic growth on Fan increment during the first week of the launch.
Our Posts received an average organic Reach of 3000, with average Engagements between 75-100 interactions per post. We have received 179 Reviews in less than 45 Days of the opening, with positive and neutral sentiments being the highest.
MindShift Interactive managed the Digital mandate for #SulaFest 2016, helping increase awareness and buzz for the campaign across Facebook, Twitter, YouTube, Instagram and Snapchat through media spends increasing visits to the website.
Read on as we showcase how each platform resulted in an ROI and the innovative use of technology, such as the Sula Drone helped increase excitement levels among the audiences.
JW Marriott Bengaluru partnered with MindShift Interactive in order to amplify their association with World On A Plate as
the Official Hospitality Partners. World On A Plate is India’s first ever food festival. The event revolved around the 3 MasterChef's visiting Bengaluru for a culinary journey, which included a MasterClass, tete-a-tete sessions and VIP brunch. The aim of the campaign was to highlight JW Marriott Bengaluru as the official hospitality partner for the Food Carnival. A digital story was told through
engaging content online and live coverage across Twitter, Instagram and Facebook which captured the MasterChef judges through interviews, boomerang's and interesting influencer-curated content.
Za Beauty India wanted to promote their True White range of products on social media and the core brief was to build awareness of the line amongst new audiences. “Truth is Beautiful… Always” was the insight that drove the campaign.
MindShift Interactive launched with core insight that today’s youth increasingly uses emojis as a mode of expressing themselves, versus just words.
India’s first emoticon based contest was launched to increase interactions and new followers, with a focus on the mobile dependent audiences.
The participants were asked to use only emojis and tell us what #TrueBeauty is to them.
Emojis are now used globally because they surpass language barriers and are a universal language amongst our target audience
The entries received were all unique and highly creative because of the nature of the contest and peaked with a total outreach across Instagram and Twitter of 1.35 Million.
JW Marriott Juhu Michelin Pop Up Social Media Case Study – November 2015MindShift Interactive
Continuing to deliver on our promise to be the Home of Michelin Chefs in India, JW Marriott Juhu hosted the second edition of the extravagant #JWJuhuMichelinPopup featuring Three-Michelin Star Chef, Alvin Leung! With a uniquely crafted 6-course gastronomical fare, the ‘Demon Chef’ gave Mumbai a taste of X-treme Chinese!
Here’s the digital story that we built through MindShift Interactive
Myntra Fashion Weekend by Myntra.com & IMG Reliance, was the first of its kind launched in Mumbai, in 2014. MindShift Interactive was brought in to create awareness about the Fashion Weekend, helping create differentiation from its other counterpart, Lakme Fashion Week.
MindShift Interactive leveraged social media marketing, digital media and influencer marketing to give this event the much deserved attention and boost amongst the Fashion, Lifestyle, Luxury community across India.
The usage of influencers and their integration with the Event, whilst leveraging Instagram beyond the basic levels helped the campaign truly scale up and get noticed while driving in a considerable amount of traffic to the event.
Do check out the website built by MindShift Interactive for them too on www.myntrafashionweekend.com.
#FeelingBlue was a Twitter campaign conducted for Reliance 3G to announce their association with Android.
MindShift Interactive & MEC ran the campaign across Twitter on a Monday, the day when people truly feel blue. We created a MindShift of changing the emotion of feeling blue from a sad one to a happy and exciting one.
Lancome India created buzz across digital towards the launch of their new product, DreamTone, leveraging a campaign to bring out the true beauty of women, asking them to #GoNoFilter.
MindShift Interactive leveraged their experience in devising an Instagram Influencer Marketing based campaign. The strategy adopted lead to a result of the campaign being named as the Highest Outreach campaign on Instagram.
High Street Phoenix Food Festival 2015 - Digital Outreach Strategy by MindShi...MindShift Interactive
MindShift Interactive derived a strategy for High Street Phoenix and Palladium Mall, Mumbai to drive footfalls and buzz around their upcoming Phoenix Food Festival.
The generic use of a hashtag, engagement via a Facebook Event page and excellent influencer relations drove maximum outreach for the brand and made #ForkingAmazin a hashtag spoken about by all across Social Media.
JW Marriott & Food Blogger Association of India Social Media CampaignMindShift Interactive
The Food Blogger Association of India & JW Marriott Mumbai partnered towards the launch of Indian Food Blogger Awards 2014 wherein they felicitated Bloggers across India who had made a remarkable presence through their blogs.
MindShift Interactive worked with JW Marriott Mumbai to drive awareness about the association via their social media properties. We gave influencers, followers and fans an experience of JW Marriott's hospitality through a campaign across Facebook & Twitter which encouraged influencers to partner with us and drive twitter contests, while FBAI created videos of the Chefs to promote the wide variety of food we had to offer.
The event was covered through live tweeting by the MindShift team, whilst also interacting with Influencers and bloggers present at the venue and getting them to share InstaVideos with us of their experience while at the IFBA.
JW Marriott was the first Hospitality Brand in India to leverage Hyperlapse & Flipagram as platforms to promote the Live Events during the Indian Food Blogger Awards.
How Tim Hortons entered the UAE Market via Facebook & TwitterWATConsult
This case study is one of the brilliant examples of how a brand entering into a completely new market managed to get footfalls via Social Media increasing awareness and challenging competition.
Avon India Launches on Twitter with #YouMakeItBeautifulSocial Samosa
Avon India in the past was interacting with it’s fan base through varied engaging Facebook campaigns, which has a follower base of approx. 9,379,081 likes on its page. But it was time to discover and reach out to their followers through other Digital spaces, that’s when AVON ideated Twitter launch with @AvonIndia.
Cycle Pure Agarbathies were official co-sponsors of the Tri-Series between India, West Indies and Sri Lanka in July 2013. This is how AliveNow helped promote & spread the word about the association on social media.
Objectives of the Campaign:
Cycle Pure where the official Co Sponsor for the Tri Nation Series between West Indies, Sri Lanka and India.
The objective was to spread the word about the sponsorship and the “Cycle Pure Trusted Player” award for every match.
We wanted to get cricket enthusiasts to predict and pray for their trusted player for every match. On ground, the commentators decided who won the Cycle Trusted Player for every match.
Also, we wanted to spread the word about the association with Cycle Pure for the Tri-Nation series as a whole.
#TajInAmritsar was launched through digital, creating a benchmark for other hotels to gauge the success of digital marketing in driving awareness and footfalls.
The digital strategy for the launch of Taj in Amritsar had MindShift Interactive conceptualise towards building a connect between the hotel and city. MindShift Interactive took the lead on the digital marketing strategy while MindShift Studios leveraged their expertise in creating personalised visual content, through photographs and a launch video.
We started our social journey by introducing #TajInAmritsar and showcasing city centric elements on social media. The Launch Video communicated the connect between the city and the hotel, while the photographs captured the people, heritage and never-seen-before elements of the city. A media plan amplified our content as well as the various Sales Offer created to drive more traction.
The Overall Campaign Outreach was 1.4 Million, while the video garnered about +200,000 views. Instagram was the most powerful platform in terms of outreach and growth, while Facebook drove the maximum Offers, Enquiries and Reservations. Facebook also had an extremely high organic growth on Fan increment during the first week of the launch.
Our Posts received an average organic Reach of 3000, with average Engagements between 75-100 interactions per post. We have received 179 Reviews in less than 45 Days of the opening, with positive and neutral sentiments being the highest.
MindShift Interactive managed the Digital mandate for #SulaFest 2016, helping increase awareness and buzz for the campaign across Facebook, Twitter, YouTube, Instagram and Snapchat through media spends increasing visits to the website.
Read on as we showcase how each platform resulted in an ROI and the innovative use of technology, such as the Sula Drone helped increase excitement levels among the audiences.
A contest was held on the Facebook Timeline.
Participants were asked to share their interesting photos on their own timeline, complete the caption “I Want to #BeTheGirl Because…” and tag Star CJ alive in their photos. The fans with maximum likes and judges recommendation were gratified.
One area many CPG brands have begun seeing success is through capturing User Generated Content, and getting consumers to participate in their promotional programs. By inviting the people who already love your brand to help tell your story—through pictures, videos and posts—you can increase overall awareness with other like-minded customers without having to invest heavily into brand produced content. Offerpop dives in with 11 top-notch examples!
This is a project for my Social Media Management course at the University of Florida. It is a social media strategy that I have come up with for Chili's in order to bring more positive exposure to the brand.
C2B - IAC Communication Model For Rebecca MinkoffBritt Mansveld
The Rebecca Minkoff brand has been a tremendous success within the affordable luxury segment and has expanded from handbags to accessories, footwear and jewellery. The brand philosophy can be best described as the delivery of high quality products with a subtle edgy twist, whilst focusing on implementing innovative technology for the downtown romantic, and is widely known amongst its targeting audience; the millennial consumer.
Rebecca Minkoff is highly innovative when it comes to integrating technology within both their products and marketing strategy, and was one of the first to recognize the importance of social media as a platform to communicate with their audience. In an early stage the brand asked for feedback on their products on social media platforms in order to understand what worked and what didn’t.
However, recent developments within consumer behaviour show that consumers are demanding for an even higher brand engagement and the ability to co-create, which are not integrated within the communication models that are currently available.
The communication models that have been adopted by the industry and are integrated within the marketing strategies are B2B and B2C, where focus lays on businesses communicating to other businesses and to end consumers. However, fact remains that with the demands of today’s consumer, opportunity rises to introduce a communication system that allows this audience to guide a business/brand as to improvements in both its products and marketing strategy.
I therefore aim to introduce the C2B model that will enhance the Rebecca Minkoff business strategy and strengthens the brand promise and philosophy. The C2B strategy will focus on the way consumers communicate their wants and needs to the brand, with the aim to create products that are desirable and meet the standards of the audience, before the products actually hit the stores. The consumer becomes the advisor, and this way they will be highly involved within the process.
The key element of this system will focus on converting the feedback given by consumers into viable data, which can be analyzed and transformed into optimized decision making for the Rebecca Minkoff brand during the design and production process. The voice of the consumer will become decisive, and will also influence and shape the way Rebecca Minkoff will promote and market its products.
It has been quite a long time that FIFA concluded. What we did during the FIFA to encourage people to engage with Organic Shop on facebook is a case study in itself and we are therefore sharing this video to share the impact of our facebook #organicfifa campaign. Hope you like it!
Our latest company profile will help you understand the services we offer and the various campaigns we have worked on and the clients we works with.
Also gives an insight on the people we have
When a wi fi networking brand takes an internet meme to the next level - Phonethics Digital agency designed a campaign for their client, Digisol, which invited people to give fun names to their wi fi routers on twitter.
Similar to Rebel Sport Brazil 2014 World Cup Campaign (20)
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
2. The
Brief
Our brief was to drive social engagement around the rebel
brand as the home of football for the Brazil 2014 World Cup
and help promote their range of merchandise.
3. Our strategy focussed on helping the brands audience join
the fun and excitement of the world cup and positioning the
brand as part of the conversation.
Our
Strategy
4. 1 2 3 4
Positioning the
brand as the home
of football & part of
the conversation .
Driving product
awareness and
reach of our
campaign through a
series coordinated
activities.
Igniting our fans
passion to get
them to take part
in the experience
themselves.
Providing the
opportunity for our
fans to express
their feelings.
Our Approach
TELLING OUR
STORY
DRIVING
AWARENESS
ENGAGE &
EXCITE
PROMOTING
ADVOCACY
6. We did this by providing a 24/7 stream of relevant and
timely content with the latest news from Brazil, the Socceroos
team camp and trade promotions on the brands social
channels as the events unfolded supported by the rebel
Soccer bug microsite.
8. To promote awareness of the rebel merchandise range we ran a 25
words or less Facebook Daily Prize Draw via our Map Kats platform
where our fans could go into the draw to win piece of authentic official
merchandise every day for the first two weeks of the
World Cup.
9. The campaign was supported by a Facebook advertising campaign
targeted mainly at a 13-39 male audience to drive reach and
engagement of the campaign as well as regular weekly eDM’s to the
rebel database and In-store POS signage.
11. To play on our audience’s passion to support their team and promote
merchandise sales we asked them to post a selfie on Instagram and
‘Show their Teams Colours’ for their chance to go into a weekly draw to
win a $1,000 gift card every week of the world cup.
12. All the photos were published via our Map Kats platform to Facebook
gallery where our community could vote on their favourites and the four
photos with the most likes each week were chosen as our finalists and a
winner selected.
13. As our campaign reached fever pitch we launched a World
Cup Final ‘Show your Colours Instagram contest’ to win a
$2,500 Gift card where our audience had to post a selfie
within 10 minutes of a goal being scored.
15. The winners of our Daily Prize Draw and Show your Colours contest
became brand advocates and took to social media to show their delight
to their own social networks with a deluge of User generated content
and product conversation driving further reach of our campaign and
awareness of Rebel merchandise.
16. Sharing their love for the Rebel brand!
Toni Faint -Contest winner Facebook
“I wanted to say now that the comp is
over…Thank you. I have shared the
comp and enjoyed voting. All the
winners you chose were awesome. I
even made friends with 2 other
winners. I am stoked. I have been able
get my Mum a voucher as well. So
from me…A HUGE THANKS!!!!!”
Sophie Matthews Thankyou Rebel! Very
excited cause now I can finally get a new
Socceroos jersey! There were really good
entries this week so I was worried!
Terry Diomis-Facebook
“I just want to congratulate Rebel Football
Season & Rebel Sport on their Awesome
competitions run over the WC2014. As a
football fanatic & sports Footwear & Apparel
buyer your continued updates & competitions
on both sites were fantastic & were great to
follow. I enjoyed participating in all of them &
am looking forward to your next big thing. I
encourage everyone to experience the Rebel
Sport difference when purchasing their
sporting products. For all your sporting needs
all under one roof, Rebel Sport is the place to
GO!
'Rebel the best Footwear, Apparel, Equipment
& Accessories store on the planet!' thnx”
Louise Mary-Contest winner
Instagram
“I'm so excited @rebelsport chose
my soccer pic as the winner of the
second $1,000 gift card! Thank you
so much Rebel, big family shopping
spree coming up! Huge thanks to
my dear friends who voted for my
pic on FB
Toni Faint Well done Cat. You never
gave up. I am happy for you.
Awesome comp Rebel Football
Broas_03 Contest entrant
Instagram
“I always go to rebel sport that
place is awesome. I got all
geared up to go to the last game
for soccer roos but we lost
DAMM Next Time !
Louise Mary-Contest winner Instagram
Thank you so much @rebelsport - I'm so
excited! Thanks to all my friends for liking
and voting
Toni Faint Omg thanks so much Rebel Football
Season and rebel sports. I am so flippin
happy!!!!! Thanks to my beautiful friends and
family ......... Oh my
18. Over both our contests we had over 1,300 entries and added
over 18.5K Fans and followers to the Rebel social
community.
19. Our campaign saw a social engagement uplift of 519% across all
the rebel social channels reaching over 3 million people and in
the process delivering the Rebel brand record levels of
merchandise sales across it’s 200+ retail stores.