We wanted to say Thank You to the first doctor we ever called out to via Digital so using a digital only video, we asked users on social media to watch the video and #CallMomNow.
Being topical, relevant and consumer-friendly made the campaign see high outreach, influencer engagements and industry leaders speak out loud and perform the action we asked them to... Call their Mother's and tell them how much they loved them.
With the video reaching over 500,000 views and an outreach in Millions, #CallMomNow was an interesting Mother's Day campaign by MindShift Interactive that received great positive feedback.
Being the culinary trendsetters, JW Marriott Mumbai Juhu set out to give their guests an unprecedented and unrivaled world-class gastronomic experience – the #JWJuhuMichelinPopup!
Associated with Singapore’s 4XFour, the idea was to give Mumbai a taste of internationally celebrated cuisines patented with Michelin techniques.
Here’s the digital story that we built through MindShift Interactive
JW Marriott Bengaluru partnered with MindShift Interactive in order to amplify their association with World On A Plate as
the Official Hospitality Partners. World On A Plate is India’s first ever food festival. The event revolved around the 3 MasterChef's visiting Bengaluru for a culinary journey, which included a MasterClass, tete-a-tete sessions and VIP brunch. The aim of the campaign was to highlight JW Marriott Bengaluru as the official hospitality partner for the Food Carnival. A digital story was told through
engaging content online and live coverage across Twitter, Instagram and Facebook which captured the MasterChef judges through interviews, boomerang's and interesting influencer-curated content.
JW Marriott Juhu Michelin Pop Up Social Media Case Study – November 2015MindShift Interactive
Continuing to deliver on our promise to be the Home of Michelin Chefs in India, JW Marriott Juhu hosted the second edition of the extravagant #JWJuhuMichelinPopup featuring Three-Michelin Star Chef, Alvin Leung! With a uniquely crafted 6-course gastronomical fare, the ‘Demon Chef’ gave Mumbai a taste of X-treme Chinese!
Here’s the digital story that we built through MindShift Interactive
We wanted to say Thank You to the first doctor we ever called out to via Digital so using a digital only video, we asked users on social media to watch the video and #CallMomNow.
Being topical, relevant and consumer-friendly made the campaign see high outreach, influencer engagements and industry leaders speak out loud and perform the action we asked them to... Call their Mother's and tell them how much they loved them.
With the video reaching over 500,000 views and an outreach in Millions, #CallMomNow was an interesting Mother's Day campaign by MindShift Interactive that received great positive feedback.
Being the culinary trendsetters, JW Marriott Mumbai Juhu set out to give their guests an unprecedented and unrivaled world-class gastronomic experience – the #JWJuhuMichelinPopup!
Associated with Singapore’s 4XFour, the idea was to give Mumbai a taste of internationally celebrated cuisines patented with Michelin techniques.
Here’s the digital story that we built through MindShift Interactive
JW Marriott Bengaluru partnered with MindShift Interactive in order to amplify their association with World On A Plate as
the Official Hospitality Partners. World On A Plate is India’s first ever food festival. The event revolved around the 3 MasterChef's visiting Bengaluru for a culinary journey, which included a MasterClass, tete-a-tete sessions and VIP brunch. The aim of the campaign was to highlight JW Marriott Bengaluru as the official hospitality partner for the Food Carnival. A digital story was told through
engaging content online and live coverage across Twitter, Instagram and Facebook which captured the MasterChef judges through interviews, boomerang's and interesting influencer-curated content.
JW Marriott Juhu Michelin Pop Up Social Media Case Study – November 2015MindShift Interactive
Continuing to deliver on our promise to be the Home of Michelin Chefs in India, JW Marriott Juhu hosted the second edition of the extravagant #JWJuhuMichelinPopup featuring Three-Michelin Star Chef, Alvin Leung! With a uniquely crafted 6-course gastronomical fare, the ‘Demon Chef’ gave Mumbai a taste of X-treme Chinese!
Here’s the digital story that we built through MindShift Interactive
Myntra Fashion Weekend by Myntra.com & IMG Reliance, was the first of its kind launched in Mumbai, in 2014. MindShift Interactive was brought in to create awareness about the Fashion Weekend, helping create differentiation from its other counterpart, Lakme Fashion Week.
MindShift Interactive leveraged social media marketing, digital media and influencer marketing to give this event the much deserved attention and boost amongst the Fashion, Lifestyle, Luxury community across India.
The usage of influencers and their integration with the Event, whilst leveraging Instagram beyond the basic levels helped the campaign truly scale up and get noticed while driving in a considerable amount of traffic to the event.
Do check out the website built by MindShift Interactive for them too on www.myntrafashionweekend.com.
Lancome India created buzz across digital towards the launch of their new product, DreamTone, leveraging a campaign to bring out the true beauty of women, asking them to #GoNoFilter.
MindShift Interactive leveraged their experience in devising an Instagram Influencer Marketing based campaign. The strategy adopted lead to a result of the campaign being named as the Highest Outreach campaign on Instagram.
#FeelingBlue was a Twitter campaign conducted for Reliance 3G to announce their association with Android.
MindShift Interactive & MEC ran the campaign across Twitter on a Monday, the day when people truly feel blue. We created a MindShift of changing the emotion of feeling blue from a sad one to a happy and exciting one.
How Tim Hortons entered the UAE Market via Facebook & TwitterWATConsult
This case study is one of the brilliant examples of how a brand entering into a completely new market managed to get footfalls via Social Media increasing awareness and challenging competition.
High Street Phoenix Food Festival 2015 - Digital Outreach Strategy by MindShi...MindShift Interactive
MindShift Interactive derived a strategy for High Street Phoenix and Palladium Mall, Mumbai to drive footfalls and buzz around their upcoming Phoenix Food Festival.
The generic use of a hashtag, engagement via a Facebook Event page and excellent influencer relations drove maximum outreach for the brand and made #ForkingAmazin a hashtag spoken about by all across Social Media.
Avon India Launches on Twitter with #YouMakeItBeautifulSocial Samosa
Avon India in the past was interacting with it’s fan base through varied engaging Facebook campaigns, which has a follower base of approx. 9,379,081 likes on its page. But it was time to discover and reach out to their followers through other Digital spaces, that’s when AVON ideated Twitter launch with @AvonIndia.
#FnDSocialBash: Bloggers Meet of Fenda Audio Iffort
F&D Audio wanted to connect with the Key Opinion Leaders in the Social Media Industry & spread positive word of mouth about their products in the online world. To help F&D Audio build long term relationship with Influencers, a Bloggers Meet was organised by Iffort where the influencers were given the chance to experience the products in real time and share their feedback.
Presenting a case study on how IntelliAssist used social media and other digital platforms to promote Rev0lver Rani, a Bollywood film starring Kangana Ranaut and Vir Das. Ten unique campaigns were rolled out on Facebook and Twitter to foster conversations and active engagements. Additionally, audience gratification via contests helped in spreading positive WoM. Seeding content and advertising on prominent websites further increased visibility of the film.
Your feedback is welcome on sales@intelliassist.in
MindShift Interactive managed the Digital mandate for #SulaFest 2016, helping increase awareness and buzz for the campaign across Facebook, Twitter, YouTube, Instagram and Snapchat through media spends increasing visits to the website.
Read on as we showcase how each platform resulted in an ROI and the innovative use of technology, such as the Sula Drone helped increase excitement levels among the audiences.
The presentation talks about the effective use of social media by Berger Paints and how they used the Indian festival of Raksha Bandhan as the leitmotif of their social media campaign for establishing a great connection with customers. The case also highlights the role and relevance of UGC in digital marketing.
How to write your first influencer marketing strategy presentation.Webfluential Global
Every brand in the world should have an Influencer Marketing element to their overall marketing strategy. The next six (6) chapters will walk you through the detail of how to build your first Influencer Marketing strategy from scratch.
Myntra Fashion Weekend by Myntra.com & IMG Reliance, was the first of its kind launched in Mumbai, in 2014. MindShift Interactive was brought in to create awareness about the Fashion Weekend, helping create differentiation from its other counterpart, Lakme Fashion Week.
MindShift Interactive leveraged social media marketing, digital media and influencer marketing to give this event the much deserved attention and boost amongst the Fashion, Lifestyle, Luxury community across India.
The usage of influencers and their integration with the Event, whilst leveraging Instagram beyond the basic levels helped the campaign truly scale up and get noticed while driving in a considerable amount of traffic to the event.
Do check out the website built by MindShift Interactive for them too on www.myntrafashionweekend.com.
Lancome India created buzz across digital towards the launch of their new product, DreamTone, leveraging a campaign to bring out the true beauty of women, asking them to #GoNoFilter.
MindShift Interactive leveraged their experience in devising an Instagram Influencer Marketing based campaign. The strategy adopted lead to a result of the campaign being named as the Highest Outreach campaign on Instagram.
#FeelingBlue was a Twitter campaign conducted for Reliance 3G to announce their association with Android.
MindShift Interactive & MEC ran the campaign across Twitter on a Monday, the day when people truly feel blue. We created a MindShift of changing the emotion of feeling blue from a sad one to a happy and exciting one.
How Tim Hortons entered the UAE Market via Facebook & TwitterWATConsult
This case study is one of the brilliant examples of how a brand entering into a completely new market managed to get footfalls via Social Media increasing awareness and challenging competition.
High Street Phoenix Food Festival 2015 - Digital Outreach Strategy by MindShi...MindShift Interactive
MindShift Interactive derived a strategy for High Street Phoenix and Palladium Mall, Mumbai to drive footfalls and buzz around their upcoming Phoenix Food Festival.
The generic use of a hashtag, engagement via a Facebook Event page and excellent influencer relations drove maximum outreach for the brand and made #ForkingAmazin a hashtag spoken about by all across Social Media.
Avon India Launches on Twitter with #YouMakeItBeautifulSocial Samosa
Avon India in the past was interacting with it’s fan base through varied engaging Facebook campaigns, which has a follower base of approx. 9,379,081 likes on its page. But it was time to discover and reach out to their followers through other Digital spaces, that’s when AVON ideated Twitter launch with @AvonIndia.
#FnDSocialBash: Bloggers Meet of Fenda Audio Iffort
F&D Audio wanted to connect with the Key Opinion Leaders in the Social Media Industry & spread positive word of mouth about their products in the online world. To help F&D Audio build long term relationship with Influencers, a Bloggers Meet was organised by Iffort where the influencers were given the chance to experience the products in real time and share their feedback.
Presenting a case study on how IntelliAssist used social media and other digital platforms to promote Rev0lver Rani, a Bollywood film starring Kangana Ranaut and Vir Das. Ten unique campaigns were rolled out on Facebook and Twitter to foster conversations and active engagements. Additionally, audience gratification via contests helped in spreading positive WoM. Seeding content and advertising on prominent websites further increased visibility of the film.
Your feedback is welcome on sales@intelliassist.in
MindShift Interactive managed the Digital mandate for #SulaFest 2016, helping increase awareness and buzz for the campaign across Facebook, Twitter, YouTube, Instagram and Snapchat through media spends increasing visits to the website.
Read on as we showcase how each platform resulted in an ROI and the innovative use of technology, such as the Sula Drone helped increase excitement levels among the audiences.
The presentation talks about the effective use of social media by Berger Paints and how they used the Indian festival of Raksha Bandhan as the leitmotif of their social media campaign for establishing a great connection with customers. The case also highlights the role and relevance of UGC in digital marketing.
How to write your first influencer marketing strategy presentation.Webfluential Global
Every brand in the world should have an Influencer Marketing element to their overall marketing strategy. The next six (6) chapters will walk you through the detail of how to build your first Influencer Marketing strategy from scratch.
Creating A Healthy Influencer Marketing ProgramEmre Ersahin
For years and years companies have tried hard to create & manage brand ambassador communities. Some did it, most could not. Here is a presentation on the common denominators of those successful programs that did it.
Harnessing the Power of Social Media InfluencersBBDO
Social media influencers are not replacements for celebrities. They are the new celebrities.
This presentation gives an overview of the social influencer market, and demonstrates how brands and their agency partners can best tap into the influencer resource.
Social CRM - Concept, Benefits and Approach to adoptFabio Cipriani
A call for reviewing current CRM Strategy, Processes and Mindset throughout companies
- Concept
- Comparison with traditional CRM
- Benefits
- Approach for adoption
- How to put it to work
Influencer Marketing has matured into a powerhouse marketing channel.
In this webinar, Rachael Cihlar and Laura Smous will provide actionable insights into what it takes to create a high performing influencer marketing practice, with less effort than you’d think. Through the use of case studies, proprietary data and actual customer examples, you’ll learn how to:
Drive programs and performance with goal setting
Optimize influencer selection for maximum ROI
Reach the right consumers, with audience targeting
Identify which influencer marketing metrics matter to you (and which don’t)
Continuously improve your influencer marketing, with analytics
Create an “always-on” influencer marketing strategy that’s vital to your success
Influencer marketing is not what it was even a year ago. It’s no longer a cumbersome process nor is it a one-off tactic. Rachael and Laura will outline the ease and efficiency of building an always-on automated influencer practice.
Adapting News Content for YouTube & TikTok
Uptin left CNBC after starting their YouTube channel to become an independent creator. Since 2021, he's grown more than 2.2M followers. He will share how to turn journalism into interesting and engaging content for all types of audiences on their phones.
Beyond dancing & pranks on TikTok. Uptin has amassed more than half a billion views on TikTok telling stories about Tech & Money. He's made content reporting on Lebanon's Economic Crisis and how El Salvador's adoption of Bitcoin is not going according to plan. He left CNBC in 2020, In this talk, he will share his learnings and insight about creating edu-tainment for the TikTok generation. How to choose topics, how to engage your audience, and how to tell stories in an interesting, but informative way!
Never Say Media - Video Distribution Services and Prices 2013Claudio Branno
Never Say Media is a leading global seeding agency. In 10 years of experience we have implemented 200 campaigns worldwide, generating over 1 billion views.
USE CASE: The Power of ESPN #MikeandMike Social BroadcastingoneQube
ESPN radios Mike and Mike needed a strategy and technology to activate, engage and grow their Twitter social audience. oneQube helped them organically grow their audience 2x in one year, and increase engagement significantly.
A show case of our work which is around KPI/performance-led Influencer Marketing across Facebook, Instagram, YouTube and Twitter.
We have done uniquely interesting work around Long Tail Virality on YouTube and Video SEO (on steroids) and Speed ORM.
We work with a long tail of top YouTubers across India.
Geographies: India, Singapore, Malaysia, Indonesia and Middle East, Eastern Europe
PACT presentation from Frank Vitetta - Outreachr.comoutreachr.com
Using social media to boost ratings and brand awareness
Using effective ways to collect audience data for secondary exploitation
Case study on results from successful social media campaigns
LinkedIn Talent Connect Europe 2012: Unilever's Global Employment Brand StrategyLinkedIn Europe
'We are the #1 employer of choice among consumer goods companies in 14 countries, as measured by external research firms in those markets. Our goal is to be #1 in 20 countries.' Paul Maxin of Unilver gave an insight into the Unilever global Employment Brand strategy and shared some trade secrets on how exactly he managed resources, internal stakeholders and Social Media tools to be successful.
Buy Pinterest Followers, Reactions & Repins Go Viral on Pinterest with Socio...SocioCosmos
Get more Pinterest followers, reactions, and repins with Sociocosmos, the leading platform to buy all kinds of Pinterest presence. Boost your profile and reach a wider audience.
https://www.sociocosmos.com/product-category/pinterest/
Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
Surat Digital Marketing School is created to offer a complete course that is specifically designed as per the current industry trends. Years of experience has helped us identify and understand the graduate-employee skills gap in the industry. At our school, we keep up with the pace of the industry and impart a holistic education that encompasses all the latest concepts of the Digital world so that our graduates can effortlessly integrate into the assigned roles.
This is the place where you become a Digital Marketing Expert.
Multilingual SEO Services | Multilingual Keyword Research | Filosemadisonsmith478075
Multilingual SEO services are essential for businesses aiming to expand their global presence. They involve optimizing a website for search engines in multiple languages, enhancing visibility, and reaching diverse audiences. Filose offers comprehensive multilingual SEO services designed to help businesses optimize their websites for search engines in various languages, enhancing their global reach and market presence. These services ensure that your content is not only translated but also culturally and contextually adapted to resonate with local audiences.
Visit us at -https://www.filose.com/
Unlock TikTok Success with Sociocosmos..SocioCosmos
Discover how Sociocosmos can boost your TikTok presence with real followers and engagement. Achieve your social media goals today!
https://www.sociocosmos.com/product-category/tiktok/
Grow Your Reddit Community Fast.........SocioCosmos
Sociocosmos helps you gain Reddit followers quickly and easily. Build your community and expand your influence.
https://www.sociocosmos.com/product-category/reddit/
Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...AJHSSR Journal
ABSTRACT: In the Malaysian context, small and medium enterprises (SMEs) experience a significant
burden of workplace accidents. A consensus among scholars attributes a substantial portion of these incidents to
human factors, particularly unsafe behaviors. This study, conducted in Malaysia's northern region, specifically
targeted Safety and Health/Human Resource professionals within the manufacturing sector of SMEs. We
gathered a robust dataset comprising 107 responses through a meticulously designed self-administered
questionnaire. Employing advanced partial least squares-structural equation modeling (PLS-SEM) techniques
with SmartPLS 3.2.9, we rigorously analyzed the data to scrutinize the intricate relationship between safety
behavior and safety performance. The research findings unequivocally underscore the palpable and
consequential impact of safety behavior variables, namely safety compliance and safety participation, on
improving safety performance indicators such as accidents, injuries, and property damages. These results
strongly validate research hypotheses. Consequently, this study highlights the pivotal significance of cultivating
safety behavior among employees, particularly in resource-constrained SME settings, as an essential step toward
enhancing workplace safety performance.
KEYWORDS :Safety compliance, safety participation, safety performance, SME
Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
https://www.sociocosmos.com/product-category/youtube/
“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
2. The
Brief
Our brief was to drive social engagement and awareness around
the Sanitarium UP&GO Brand to inspire consumption.
3. To Inspire our target audience’s passion and share a range of
branded content with their friends to support the brand
proposition of breakfast on-the-go.
Our
Strategy
4. Uncovering
audience insights
to inform our
influencer
outreach &
content program.
Develop a range of
sharable branded
content and
building
relationships with
influencers to
support our
program.
Driving awareness
of our content
through our owned
& paid channels to
ignite our
audiences passion
and inspiring them
to share with their
friends.
Seeding our content
through our
influencer network to
engage and drive
awareness with their
respective fans and
followers
Our Approach
REACHRESEARCH DEVELOP SEED & ENGAGE
1 2 3 4
6. Through social data analysis we uncovered the brand conversation
themes & influencer segments to inform our content strategy
Brand & Audience Insights
7. We also identified those Lifestyle YouTube channels that were the most
popular in our 16-24 male age group who could potentially act as a
hosting partner for our video.
TOP 20 Sports 13-18 AU You Tube Channels
username title country
thesunnycoastskate TheSunnyCoastSkate AU
teamvillaintv TeamVillainTV AU
tiltscooters TiltScooters US
brendonxtreme Brendon Smith AU
lukeakascooter lukeakascooter GB
Stunts Amazing Extreme sports videos AU
isascooter ISAScooter GB
skaterhqtv SkaterHQTV AU
ceravolomatty CeravoloMatty AU
nmfcofficial North Melbourne Football Club AU
gregphillipsedits GregPhillipsEdits AU
howtuesdaybmx Aj Anaya's How Tuesday BMX US
spasticsports Spasticsports AU
lorans7ronaldo lorans7ronaldo PT
19emmawilson96 equine.emma1996 AU
h0ttuna H0tTuna AU
adelaidefootballclub Adelaide Football Club AU
truetraceur1 TrueTraceur1 AU
ihotch ihotch US
rubinjj RubinJJ DE
YouTube Influencers
8. We also identified a list of influencers we could use to produce a range of
Instagram images to broaden the reach of our overall content program.
Lifestyle Personalities & Brands
Trent “Maxi” Maxwell
Instagram Followers: 68.2k
● TV Personality
● Large Social Influence (Instagram/
Twitter)
● Extremely active fan base
● Personal, relatable content, speaks
directly to audience.
● Most popular Bondi Lifeguard for the
online fanbase
● 2013 Cleo Bachelor of the Year
Facebook Followers: 121K
Instagram Followers: 18.7K
● Huge Social Influence
(YouTube/ Facebook/ Twitter/ Instagram)
● Very active fan base
● Association with one of Australia’s most
successful and iconic homegrown TV
Programs
● Highly engaged social ”army” of followers
● The most popular lifeguard show on the
planet
● LOGIES Most Popular Factual Program
2007- 2013 (voted via our social
channels)
Facebook Followers: 33K
Instagram Followers: 16.7K
Twitter 1.5k
● Good Social Influence
(Facebook/ Twitter/ Instagram)
● Very active fan base
● Association with the worlds best
skateboarders
● Highly engaged social ”army” of
followers
● The most Australina Fuel TV extrme
sports program each year.
10. We created and produced a highly shareable parkour video using
Australian Red Bull Athlete Dominic Di Tomasso with our Video partner
GC Imagery.
11. We engaged Trent ‘Maxi’ Maxwell from Bondi Rescue to produce a series
of shareable Instagram posts.
12. We engaged Teenage Influencer Andrew Van Oyen to Seed our Parkour
video with his community.
13. We engaged the Skateboard brand Bowl-a-rama and 2 of their
Skateboarders Bugs Fardell & Sky Siljeg to produce a series of shareable
Instagram posts.
15. To achieve the reach for our video we engaged YouTube channel ‘Stunts
Amazing’ to be the host for our Parkour video.
Channel Hosting
16. Our video was also supported by a small Facebook advertising
campaign targeted mainly at a male 16-24 audience to drive reach
and engagement.
Facebook Advertising
22. Our Channel host ‘Stunts Amazing to date has generated in excess of
434K views and over 5,000 likes comments and shares.
YouTube
23. Between a small ad spend and our influencer outreach we achieved over
242 thousand AU video views and had an engagement over 11.4 thousand
reaching over 900 thousand people on Facebook.
Facebook
24. Our branded Instagram content had a total engagement of
over 11 thousand people reaching in excess of 108 thousand
people
Instagram
25. In total our outreach and content program saw a total engagement
of over 862 thousand people (including 670.7K video views)
reaching over 1.5 million people and delivering for our video a
Cost Per view of $0.01