Social media marketing will focus more on original content creation over content curation. Brands will need to invest in creating more authentic, human content to connect with consumers rather than just sharing link-baity posts. Data and analytics will also become more important as social media usage provides more consumer insights. Marketers will need to use automation tools to scale their efforts while also focusing more on engaging authentically with communities on social platforms. There will be a debate around the ethics of using artificial intelligence to automate social media engagement.
Like us on Facebook! Does your FB content build your brand?Michael Paredrakos
My presentation in_AllThingsFacebook '17 http://allthingsfacebook.boussiasconferences.gr/ slightly changed because my gifs unfortunately don't play here from my keynote :-( All the images are stolen from the internet if one is yours pls let me know. The info is also from all over the Internet check the sources at the end for further reading. As always I have dyslexia if you find a spelling mistake pls don't kill me :-) Enjoy!
See what’s new, what’s hot, and what’s been improved across your favorite social platforms during Q3. Our latest Social Media Trends Report covers it all.
This short presentation highlights the new features that you will want to focus on for growing your social media accounts in 2017. It is a short presentation with bullet points.
The presentation includes where social media channels are going in the future like YouTube, the rise of mobile marketing, defining your brand and targeting specific social media channels.
Our 2016 Social Media Survival Guide provides the What, Why and How to succeed this year, with a look at the Three Core Pillars of Social Media – Data, Creative & Amplification.
Like us on Facebook! Does your FB content build your brand?Michael Paredrakos
My presentation in_AllThingsFacebook '17 http://allthingsfacebook.boussiasconferences.gr/ slightly changed because my gifs unfortunately don't play here from my keynote :-( All the images are stolen from the internet if one is yours pls let me know. The info is also from all over the Internet check the sources at the end for further reading. As always I have dyslexia if you find a spelling mistake pls don't kill me :-) Enjoy!
See what’s new, what’s hot, and what’s been improved across your favorite social platforms during Q3. Our latest Social Media Trends Report covers it all.
This short presentation highlights the new features that you will want to focus on for growing your social media accounts in 2017. It is a short presentation with bullet points.
The presentation includes where social media channels are going in the future like YouTube, the rise of mobile marketing, defining your brand and targeting specific social media channels.
Our 2016 Social Media Survival Guide provides the What, Why and How to succeed this year, with a look at the Three Core Pillars of Social Media – Data, Creative & Amplification.
Social Media Optimization Trends in 2019 | Raghbatraghbatdm
As the landscape of Social Media keeps changing rapidly, it is vital to keep up with the new social marketing trends every year, Here we have listed few of the social media trends in 2019
The social media landscape is all-encompassing today. We view our lives through a lens and these social networks decide what we see.
TikTok, Instagram, YouTube, and many others vie for our precious attention. What are we to make of this?
This presentation covers:
- Why we use social media.
- The established Western platforms: Facebook, Instagram, YouTube, Pinterest, Twitter.
- The rising challengers: TikTok, Byte.
- Changing engagements: What does success look like?
- 4 predictions for the future.
"A brave, new business world."
It’s difficult to imagine any landscape that’s changed more than business-to-business. The last 5 years has seen almost all the rules re-written, re-worked or simply revoked. Social platforms. Mobile connectivity. Niche business media. Content as a sales source. Targeting business people as people. They're just the tip of a moving landscape. In the pages of 'Engaging a business audience of One,' the OgilvyOne thought-leaders examine each of these game-changers.
Marshall Manson and James Whatley are back with their latest set of predictions for the social media year ahead.
This document outlines a brief review of the previous year's predictions and ideas as well as a more in-depth look at the thoughts, trends and predictions for 2015.
Enjoy!
This paper is a non-finance focused version of the Vine paper previously shared on Scribd. Since the January release of the Vine video platform, marketers across Twitter have tracked the proliferation of these trivial, six-second...
Talking at IBRC's Social Media Futures Congress as the opening comment on on "what is the future of #socialmedia?" My thoughts: I'm not sure, anyone who says they know for sure - doesn't know. But... what I do know, is that social and content will become one. It kinda already has.
Social Media For Business: 31 Stats and AnecdotesAdam Schoenfeld
31 stats and anecdotes to help make the case for Social Media investment in your organization. Highlights from numerous 3rd Party reports and studies that show the rapid adoption of Social Media Marketing for businesses. Includes a compilation of spending projections, penetration estimates, survey data, and specific examples cover all types of businesses.
Because 20 Decibels currently focuses on Twitter, these may have a slight bend to Twitter for Business, but cover the general trends in Social Media as well. For links to sources, visit our blog: http://blog.20dbs.com
How will 3D printers, tablets, life-saving forks, Google Glasses and the interest graph change the way you do business this year?
This presentation by Thomas Crampton and Hannah Law will show you 5 trends that will change the way you do digital marketing in 2013. We explain the trend, show you some early adopters (including Nike, IBM, Heineken and Burberry) and recommend how you can make the most of it.
The Lucky 5 trends that you need to know about in 2013 are:
1. Be mobile, not do mobile
2. Bricks and Bytes: create shopping experiences, not transactions
3. Brand-awakened: brands with a higher purpose rule
4. Live in 60 Seconds: concept to production at speed
5. Smart Data: Big Data’s older, wiser sister
This year at VidCon, there was a lot more discussion about brand/Creator partnerships. Some seminars aimed to educate up-and-coming Creators on how to start working with brands, while others aimed to inform brand audiences about expectations for working with Creators. Topics ranged from “How to get a brand deal” and “How to determine a Creators’ value” to “How brands and Creators can work together,” among others.
Most of the discussions seemed to net out with consistent themes – the basis of which I likened to dating. Here’s how.
DJ Khaled's Major Keys to Success on Social MediaCarlos Gil
Inspired by one of Snapchat’s biggest success stories, DJ Khaled, here are 10 things that you should know and be doing in your business to crush it on social media.
In this deck, we break down what 9 brands do to gain their fans' attention and drive them to action. Download a high-res version here: forms.insidesocial.com/anatomy-of-a-great-social-ad
Social Media Optimization Trends in 2019 | Raghbatraghbatdm
As the landscape of Social Media keeps changing rapidly, it is vital to keep up with the new social marketing trends every year, Here we have listed few of the social media trends in 2019
The social media landscape is all-encompassing today. We view our lives through a lens and these social networks decide what we see.
TikTok, Instagram, YouTube, and many others vie for our precious attention. What are we to make of this?
This presentation covers:
- Why we use social media.
- The established Western platforms: Facebook, Instagram, YouTube, Pinterest, Twitter.
- The rising challengers: TikTok, Byte.
- Changing engagements: What does success look like?
- 4 predictions for the future.
"A brave, new business world."
It’s difficult to imagine any landscape that’s changed more than business-to-business. The last 5 years has seen almost all the rules re-written, re-worked or simply revoked. Social platforms. Mobile connectivity. Niche business media. Content as a sales source. Targeting business people as people. They're just the tip of a moving landscape. In the pages of 'Engaging a business audience of One,' the OgilvyOne thought-leaders examine each of these game-changers.
Marshall Manson and James Whatley are back with their latest set of predictions for the social media year ahead.
This document outlines a brief review of the previous year's predictions and ideas as well as a more in-depth look at the thoughts, trends and predictions for 2015.
Enjoy!
This paper is a non-finance focused version of the Vine paper previously shared on Scribd. Since the January release of the Vine video platform, marketers across Twitter have tracked the proliferation of these trivial, six-second...
Talking at IBRC's Social Media Futures Congress as the opening comment on on "what is the future of #socialmedia?" My thoughts: I'm not sure, anyone who says they know for sure - doesn't know. But... what I do know, is that social and content will become one. It kinda already has.
Social Media For Business: 31 Stats and AnecdotesAdam Schoenfeld
31 stats and anecdotes to help make the case for Social Media investment in your organization. Highlights from numerous 3rd Party reports and studies that show the rapid adoption of Social Media Marketing for businesses. Includes a compilation of spending projections, penetration estimates, survey data, and specific examples cover all types of businesses.
Because 20 Decibels currently focuses on Twitter, these may have a slight bend to Twitter for Business, but cover the general trends in Social Media as well. For links to sources, visit our blog: http://blog.20dbs.com
How will 3D printers, tablets, life-saving forks, Google Glasses and the interest graph change the way you do business this year?
This presentation by Thomas Crampton and Hannah Law will show you 5 trends that will change the way you do digital marketing in 2013. We explain the trend, show you some early adopters (including Nike, IBM, Heineken and Burberry) and recommend how you can make the most of it.
The Lucky 5 trends that you need to know about in 2013 are:
1. Be mobile, not do mobile
2. Bricks and Bytes: create shopping experiences, not transactions
3. Brand-awakened: brands with a higher purpose rule
4. Live in 60 Seconds: concept to production at speed
5. Smart Data: Big Data’s older, wiser sister
This year at VidCon, there was a lot more discussion about brand/Creator partnerships. Some seminars aimed to educate up-and-coming Creators on how to start working with brands, while others aimed to inform brand audiences about expectations for working with Creators. Topics ranged from “How to get a brand deal” and “How to determine a Creators’ value” to “How brands and Creators can work together,” among others.
Most of the discussions seemed to net out with consistent themes – the basis of which I likened to dating. Here’s how.
DJ Khaled's Major Keys to Success on Social MediaCarlos Gil
Inspired by one of Snapchat’s biggest success stories, DJ Khaled, here are 10 things that you should know and be doing in your business to crush it on social media.
In this deck, we break down what 9 brands do to gain their fans' attention and drive them to action. Download a high-res version here: forms.insidesocial.com/anatomy-of-a-great-social-ad
The costomer behaviour is evolving and changing and brands should understand those changes.
Those digital trends will help brands adapt their digital marketing strategies and meet the customer's new needs.
Top Social Media Marketing Trends to Follow in 2024Jomer Gregorio
Take a closer look at the top trends shaping the landscape in 2024 through our presentation! Assess strategies that speaks to your business and revolutionize your social media game. Keep your digital engagement ever-growing, click below and be in the know!
Full blog here - https://whitelabelseoagency.net/top-social-media-marketing-trends-to-follow-in-2024-infographic/
#69Predictions Marketing Experts Share for 2016Bryan Kramer
It’s that time of year again. A time to take what we’ve learned and figure out how to plan for big marketing wins in 2016. Since each year is different with a new set of challenges, we tapped into the world’s top industry leaders to tell you their own predictions for next year in helping you to think through your own marketing initiatives.
There are several consumer trends that influence how we consume and use social media. Knowing this, we pulled together a few predictions from our Access Emanate digital experts on the hottest social media trends we expect to see take shape in 2017.
Addresses 8 social media trends that impact business: social analytics, video, social commerce, chat bots, mobile first, enterprise collaboration, employee advocacy and need to focus. Recommends how different types of businesses should focus their social media marketing on different social media platforms.
Most of the people spend a lot of time a day on various social media platforms. Social media platforms have become the main part of people’s lives and their daily routines. Some people are so addicted that they log in using their app on the mobile device to check with the various social media feeds. Hence, social media is indeed important in the lives of customers, businesses, marketers, etc.
Are you ready for the Social Media Trends 2018? Each year, we ask the top influencers in digital marketing and PR to give us their take on what's going to shape the industry in the coming year. Now in the fourth year, our series looks at some of the top trends that will get marketers and PR professionals talking!
Social Media Trends 2023 guide : Social media is in a constant state of flux. Social channels’ features are continually evolving and adapting based on user appeal and prospective growth.
B2B Social Media White Paper - ROI Tips from Microsoft AdvertisingMicrosoft Advertising
Join our community: http://community.microsoftadvertising.com
The Microsoft Advertising Community team has been engaging with our customers online through social media marketing for nearly five years.
Ever since Microsoft adCenter was launched into beta back in 2005, the team has been supporting advertisers all over the world through the Microsoft Advertising Community site by blogging, answering questions in our forums, and disseminating news, tips, tricks and best practices more recently on Twitter @adCenter and @MSAdvertising, and through our Facebook page.
With so many digital marketers using social networks and online applications to gather information, it made a lot of sense for us to invest in providing the very best insight into our products and services via the web.
A driving force at many industry events, the team also spends many hours every year at conferences, bringing sessions alive through social media for our fans and followers who may not have been able to attend.
Increasingly being asked to tell our story and talk of our experiences, our team has written a white paper to share our thoughts. In it, we map our journey over the years, demonstrating the thought processes behind our evolution and some practicable ideas of how to get the very best from social media marketing and your businesses presence on the web.
Similar to 22 Social Media Experts Share Their Bold Predictions for 2016 and Beyond (20)
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Unknown to Unforgettable - The Art and Science to Being Irresistible on Camer...
22 Social Media Experts Share Their Bold Predictions for 2016 and Beyond
1. 22 MARKETING EXPERTS SHARE
THEIR BOLD PREDICTIONS FOR
THE FUTURE OF
SOCIAL MEDIA
#FutureOfSocial
2. The Question We Asked
“What is your boldest prediction for
the future of social media
marketing?”
#FutureOfSocial
3. Social Media Marketing is slowly going to drive less and less traffic to websites. With platforms
like Snapchat increasing in popularity and with Facebook continually updating their algorithm,
it you see less traffic from social networks, as some don't make it easy to promote
your website unless you advertise.
#FutureOfSocial
4. Social media marketing is going to be less about
content curation and more about content creation.
We're seeing hints of this with the reintroduction
of Facebook notes, and the recent rumors that
Twitter is building a new product that allows users
to share messages longer than 140 characters.
For too long businesses have gone on autopilot
with social media. Consumers are sick of seeing
the same link-baity garbage sprinkled throughout
their newsfeeds. They want more heart. They
want more originality. These updates are going to
give businesses and brands the opportunity to
invest in the human side of social media again.
The businesses that embrace this change will
continue to find value in participating in these
online communities—the ones who don't will soon
find it a lot more challenging to connect with
people.
Sujan Patel
(Co-Founder at
ContentMarketer.io
and VP of Marketing at When I
Work)
#FutureOfSocial
5. My "boldest prediction for the future of social media marketing" is that companies will
become more dependent on seemingly opposite ends of the spectrum: Becoming more
dependable on social media tools like eClincher in order to automate and scale and get
the job done effectively and efficiently while at the same time becoming more human,
authentic and transparent with
their engagement with other users in social media communities.
#FutureOfSocial
6. Social media marketing has grown up a lot, but we’re only just now
starting to cross over into it becoming serious, a necessary element
for all businesses. While you may have been able to get away with not
having a branded social media presence for some time, consumer
habits are changing and those that fail to change with them will quickly
fall behind, in all sectors.
How this evolution will manifest in 2016 will through a wide scale shift
in marketing and communications mindset. Programmatic targeting
will become more important, data and analytics more mainstream. The
greatest benefit of social media is data, we’re slowly starting to realize
that, but no one really knows what it all means, what the possibilities
are with all this insight. Because we’ve never had it before. We’ll see
the rise of social analytics, the evolution of data translation, and the
wider shift towards using the resources we have available to us in a
more intelligent way. In this process, we’ll also shift further away from
traditional outreach methods like print and television, as more spend
shifts to focused, refined digital campaigns. This may not seem like
such a bold prediction – really, it’s pretty much a no brainer – but the
impact it will have will be significant, particularly as younger
generations of digital natives, those who’ve never known a world
without social media or online ad targeting, shift into more lucrative
demographic brackets and force a change in mindset in order to meet
their ever-increasing expectations of marketing.
Andrew Hutchinson
(Writer/Moderator at
Social Media Today)
#FutureOfSocial
7. Looking forward, social media entities will continue to mature into full-fledged media entities. Don’t agree? Check Facebook’s ever-growing advertising
revenue stream based on increase number and price of ads.
This will result in 2 key trends:
Increased social media marketing spend. Marketers will need to support their social media presence with tailored content, better distribution using
paid tools and technology and social media advertising. Translation: Increased marketing spend.
Increased focus on blogs as owned social media. Blogs are an underrated content marketing and social media tool to achieve key business
objectives. They support customer information needs at every step of the buying cycle.
#FutureOfSocial
8. In-the-moment updates will dominate. Social media is
already “in-the-moment” by nature, but there are some
posts that are more “in-the-moment” than others. For
example, take Periscope, which was recently acquired
by Twitter—it allows users to give a live video
broadcast of some stretch of their lives. Compare that
to simply taking a video and posting it later—Periscope
users collectively watch 40 years of live video each and
every day. Instagram and Snapchat also support on-
the-go, in-the-moment updates as opposed to late-
game retrospectives, and could collectively herald in a
new era of immediacy in social media. If it catches on,
you can forget about scheduling all your company’s
social media posts in advance.
Jayson Demers
(Founder and CEO
at AudienceBloom)
#FutureOfSocial
9. Marketers will embrace the power of live streaming to build trust with the
community like never before, which will shift the content marketing strategy as a
whole from creating marketing and sales content to creating employee led content
that is shaped and molded by the community conversations and live streaming
comments.
#FutureOfSocial
10. I predict that, very soon, we will begin to see real retraction
in the social media industry. We're in a period right now
where we're still seeing multiple new platforms birthed, with
plenty of room for growth. Even the largest social network,
Facebook, is still growing, adding millions of new users
each month. That won't last. Soon, consumers will not just
say they're weary of trying new networks, they'll express it
through an utter disdain of anything new. New platforms
will see so much struggle to gain traction that they'll quickly
fold, and that will lead to extreme caution on the part of
investors. Without investors to back them, ideators will find
it hard to build solutions for perceived problems.
Instead, the remaining networks will continue to evolve
and expand their offerings. We're already seeing this today,
with Facebook in particular. They've added video and are
quickly becoming a rival to YouTube for video consumption.
As that capability matures, and it becomes easier to use
the Facebook platform in manners similar to YouTube,
smaller video solutions will die off or be purchased. So
those who hate it every time there's a new social network
announced, and who only want to use their favorite few
platforms, rejoice! Your day is coming.
Mike Allton
(CMO at SiteSell and Social
Media Marketing Consultant
at The Social Media Hat)
#FutureOfSocial
11. For marketers thinking about approaching social media from a networking and community building aspect rather than a marketing
and sales aspect can be very difficult. Brands need to attract customers, but breaking through the clutter is challenging. Everyday
brands and marketers are spending millions trying to get you to use, keep using, and share that you love their brands. But why
aren’t they doing everything they can, and using some of those millions to do it (probably way less that they are spending on
those marketing campaigns), making experiences with their brand remarkable. Opportunities to do this are given to brands each
and every day and they simply, turn their heads, rave about their latest and great “campaign’ as if it were a military conquest, and
pass up ways to really create customers for life. We are not there yet, but my boldest prediction is that brands will start to realize
that they will stand out by "Liking" them before they "Like" you.
#FutureOfSocial
12. Facebook will turn into AOL. That doesn't
mean that they'll go old-school, or offer
Internet service, but rather that Facebook
will continue to encapsulate the entire web
experience all on its platform, just like AOL
was when it started. Have you noticed that
videos played within Facebook don't count
toward YouTube views? Links and other
external content is preloaded and opens
within Facebook too. In a way, they'll be like
AOL 20 years ago, offering content and
experiences through their platform.
Marketers will have to work even harder to
get people to their websites, and will
probably have to resort to paid ads to see a
difference.
Eric T. Tung
(Social Media Strategist and
Speaker)
#FutureOfSocial
13. Facebook will create more millionaires than YouTube with their video platform. Video will dominate on
every level- live interactive video as well as pre-recorded videos. Today’s social media user is
interactive, and we’ll see more people using live streaming on their personal Facebook profile pages,
like “Mentions For Profiles”.
Bottom line: Video + Facebook = more wealth for brands and more fun for people!
#FutureOfSocial
14. Automating certain tasks on social media isn't anything
new, but I think we will be debating the ethics of some
forms of automation much more readily in 2016. I love
some forms of automation, but I've never been a huge
fan of automating engagement, however we're now
entering an age of robots and artificial intelligence and
the landscape is about to change. There are new
artificial intelligence tools that are starting to do a very
good job at intelligently engaging with users on social
media- so much so that the individuals aren't even
realizing they are speaking with a robot!
Whether we like this or not, we are going to see more
and more tools using artificial intelligence to help
businesses find new leads and engage with existing
customers on their social networks - particularly in
answering common questions. There will be a lot of
backlash against this kind of automation, and mistakes
will be made, but like it or not, artificial intelligence is
here to stay. We need to learn how to use this new
power
ethically and productively.
Ian Anderson Gray
(Co-Founder of Select Performers
Internet Solutions, Social Media
Consultant
and Speaker)
#FutureOfSocial
15. Facebook Search function usage grows so rapidly that Twitter becomes less relevant in terms of
surfacing trends and Google ad revenue begins to suffer as users turn to FB search for more refined
context for local search.
#FutureOfSocial
16. Social platforms will institute conversion tracking
that will definitively provide attribution metrics that
profoundly impacts marketers’ attitudes toward the
power of social media. Additionally, conversion
options will be plentiful to push the conversion
closer to the social interaction rather than driving
them through a complex funnel.
Douglas Karr
(Co-Founder and CEO of
CircuPress, CEO of DK New
Media and Founder of
Marketing Technology Blog)
#FutureOfSocial
17. The future of social media marketing is more ads. I'm not happy to predict this, but it's true. To maximize the visibility of
ads, social networks throttle back the organic reach of social posts, especially posts from brands. I expect we'll see an
algorithm within Twitter within the next 12 months. Just as in Facebook, this will reduce the reach of posts and
increase the visibility of ads. This in turn increases the value to advertisers and the subsequent ad spend ...and
eventually the share price of the social network.
#FutureOfSocial
18. I think there will be two big trends emerging for
social media in the coming years. The most
impactful social media trend I see moving forward
will be social media buying power. It has already
begun on channels like Pinterest, but there will be a
huge rise in e-commerce on social media networks
that makes products instantly available and easily
accessible. The hunt for seeing something online
and trying to find out where to buy it will be over.
The second will be driven by deep data and
analytics more than ever before. Brands will use
these insights to hyper target their audience
through content, conversations, posting times and
created extremely effective and targeted strategies
to connect with their audience that will yield
incredible results.
Katie Leimkuehler
(CEO at Leimkuehler Media
LLC)
#FutureOfSocial
19. In 2016, cyber security - or rather the lack thereof - will make headlines. Despite some prominent social account
hacks in the past, many brands and individuals have not been taking the cyber threat seriously. Major hacks that
will lead to huge data losses and privacy breaches as well as social media phishing attacks will shake up social
media marketing as we know it.
I hope I am wrong, but I am afraid, I don’t think I am.
#FutureOfSocial
20. I boldly predict that in 2016, organizations will give
marketing robots the boot and fully embrace a more
thoroughly human approach to marketing. We’ll see more
partnering with influencers, advocates taking active roles
in brand messaging, and the creation of genuine
relationships with audiences. Both B2B and B2C
marketing will sport a much more human face.
Rob Zaleski,
(Marketing Manager
at MarketingProfs)
#FutureOfSocial
21. My prediction for the future of social media is all about transparency. Customers want direct communication with companies
now, and they want transparency in the process. This is why videos, live streaming, and live chats are so important. Whether
it's keeping people up to date on delays, availability, mistakes, upcoming products, company changes, employee insights,
and more, customers want this information in real time.
The more you can put the "face" of your company out there, the more your audience will interact, engage, and purchase from
you. If you haven't figured out ways to incorporate this into your social media strategy yet, now is the time to investigate the
new tools in community development (podcasting, live streaming, live chats, etc.) to share this with your audience.
#FutureOfSocial
22. Madalyn Sklar
(Twitter Marketing Influencer,
Blogger and Podcaster at
madalynsklar.com)
"We're going to see more on social selling in
2016 because people are getting a handle on
how to manage their social media, now they
want to monetize it. My newest online course
is called "Tweeting for Profits" because my
community wants to make money from their
efforts on social. Most people are not
beginners anymore. Social media has been
around for awhile. They are becoming
advanced and they want to go to the next
level.
#FutureOfSocial
23. "In 2016 content will still rule for businesses to get in front of the
right people. But context will be more important than ever. It's
going to be about real-time geographics. Where you are at the
moment,
who is near by, and what content relates to that."
#FutureOfSocial
24. Betsy Kent
(President of Be Visible Associates
and Content Marketing,
Blog and Social Media Coach)
"My prediction for the future of social
media is that we will be moving toward
end of free reach."
#FutureOfSocial
25. Key Trends
1. Live Streaming Will Continue to Grow
2. Real-Time Engagement Will Become Key
3. Greater Dependence On Analytics
4. Increase In Paid Advertising
5. Social Selling
#FutureOfSocial
26. Connect With Us!
Make Your
Prediction
Do you have a prediction for the future of social
media marketing? Share it with us by using the
hashtag: #FutureOfSocial
#FutureOfSocial