This presentation contains the points about how will you market yourself in various social networking sites. Basically to start a career in Social Media Marketing and to grow on in this field with same

1. DIGITAL MARKETING
BY
SAYAN DEY

2. AWARENESS
Due to the sheer amount of presence of people on social media , marketing almost everything has
been possible ,reaching out to millions of people everyday.
Social media has been proven to boost awareness by driving up engagement. Social engagement
includes things like comments, likes, shares, and reposts, and saves.
I will make myself aware to the people out there using LinkedIn, Spotify ,Instagram and Youtube.

3. STRATEGIES FOR THE SOCIAL MEDIA SITES

4. LINKEDIN
A professional networking site where people connect with professionals working in their domains or for
connecting with the recruiters.
I will be uploading short clips from the starting of the basic concepts of social media marketing to the
expert levels , in which I’ll be interacting with managers or market professionals or maybe with my
batchmates in the future.
From the same I’ll be getting insights about how people are reacting and will try to increase the
engagement regarding the same.
This interaction will surely increase my profile engagement percentage.

5. SPOTIFY
Spotify is a renowned platform for podcasts and music , where millions of artists come to publish
their content . From the past 3 years, millions of people have made their podcasts and connected
to people through them.
I will use this platform for making podcasts related to trends in Social Media Marketing.
People will require a solid base for gaining interest and learn more in depth into the field of
marketing.
Target group is for students ( both undergraduate and postgraduate) and marketing proffesionals
. Mostly academic students will be benefitted from this podcast. For tuning into the podcast , i’ll
provide the links via Youtube description.

6. INSTAGRAM
Instagram has been a very user
friendly platform for launching new
trends or for new topics which are
relevant in the industries.
Target group of users are the same
as for the podcast like students and
for marketing proffessionals . Reels ,a
new feature introduced by Instagram
can be used in making short videos
related to marketing , and will surely
have more coverage . To increase
more engagement with the people , I
will go live with social media
marketing proffessionals in which I’ll
be discussing more about the same .

7. YOUTUBE
For YouTube I have planned to launch some paid courses related to Social Media Marketing ,
giving them a free and basic introduction in which they will be gaining interests and then going
to paid versions for the full courses. This feature will benefit the students mostly who are
thinking of taking Social Media Marketing as their career , on in the verge of taking it. Also in
youtube I will be going on live with the professionals to discuss about the trending things and
in this process will attract the target group.

8. So basically I’ll be taking the three medias where I’ll have a lot more coverage to a
wider or a broader range of people which will be able to increase my presence as a
Social Media Marketing Expert.

9. THANK YOU