This case study is one of the brilliant examples of how a brand entering into a completely new market managed to get footfalls via Social Media increasing awareness and challenging competition.
A review of 360 degree digital marketing strategy for Starbucks IndiaAkhilRao23
Final end term project evaluating Starbucks current marketing (digital) strategy as a whole.
Including ..
1) Competitive Research
2) Social Media Presence
3) Organic Search Results
4) Brand Audit
5) Target Audience & Buyer Persona
6) Media Mix
A review of 360 degree digital marketing strategy for Starbucks IndiaAkhilRao23
Final end term project evaluating Starbucks current marketing (digital) strategy as a whole.
Including ..
1) Competitive Research
2) Social Media Presence
3) Organic Search Results
4) Brand Audit
5) Target Audience & Buyer Persona
6) Media Mix
Complete Market Analysis of fast food industry in Pakistan. Find the details, Driving force, Future growth and what tools are most useful in food business.
Marketing plan for healthy coffee. This coffee is made of wheat and contain no harmful effects of caffeine. Discusses the USP, segmentation, Positioning, Targeting 4Ps, Financial outlook and Risks.
Complete Market Analysis of fast food industry in Pakistan. Find the details, Driving force, Future growth and what tools are most useful in food business.
Marketing plan for healthy coffee. This coffee is made of wheat and contain no harmful effects of caffeine. Discusses the USP, segmentation, Positioning, Targeting 4Ps, Financial outlook and Risks.
Operations management in business assignment sampleElite Assignment
Here is the an assignment writing help sample on operations management, this should help writing an assignment and learning to write an assignment on this topic.
Monetising your social channels is and remains a challenge for brands and marketers. Does the effort involved actually outweigh the results? The Wonderland’s case study of Lily O’Brien’s shows a success story in developing social for the benefit of both the chocolatier’s customers and the company’s ecommerce growth.
Cosmic Ethical IT Presents - Social Media for Organisationscosmicuk
This workshop provides an introduction to social media, and how it can be used for your business or organisation.
This involves examining exactly what social media is and how other businesses are using it successfully. We then look at 5 of the larger areas of social media and how each can specifically benefit you.
A QSR (Quick Service Restaurant") mobile strategy group project for my Mobile Marketing course.
Our group choose Chick-Fil-A and built onto their current existing mobile App. Our app is “Eat Mor Chikin” Campaign, you would be interested how we built on to the current mobile strategy of the company with our “Eat Mor Chikin” Mobile App.
In a nutshell, the app is centered around the target consumer, busy moms, including social gaming and coupon elements as engagement tools.
Causes on Facebook is one of the largest applications on Facbook. This deck shows how corporate partners can leverage the platform to reach over 120M registered users of the application.
Strategies to Improve Facebook VisibilitySpendsetter
Your brand’s presence on Facebook contributes to your overall brand awareness more than ever before. With Facebook organic reach seemingly on a constant decline, you need to find low-cost, strategic ways of improving your brand’s visibility. If you don’t, the thousands of other brand pages will push your posts out of your audience’s News Feeds.
In this webinar presentation, learn how to increase visibility without spending all your budget, and ways to incentivize your fans to spread your content for you.
How Facebook is Taking Over the Web ... One Like Button at a TimeJosh Martin
An overview of how far Facebook has come, including its dramatic growth over the past year and the demographics of its users. Case studies of some of the top brands on Facebook and what you can learn from them. The changes that Facebook has recently made, including the Open Graph and its implications on users’ privacy. What the future looks like for Facebook…and ultimately, the web
Similar to How Tim Hortons entered the UAE Market via Facebook & Twitter (20)
How to Drive Movie Tune-Ins via FacebookWATConsult
How to get the maximum out of your facebook marketing efforts when gathering eyeballs for your TV channel. This is a clear direction of how a Hollywood Movie Channel- WB- managed to leverage from gratification to get users to participate by watching the movies that they have already seen.
The presentation talks about the FMCG Sector in India. It takes you through the current scenario and also gives you some insights and recommendations on how one can leverage via Social Media in the FMCG Sector
Social Media in Entertainment Sector in IndiaWATConsult
The presentation talks about the Entertainment Industry in India. It takes you through the current scenario and also gives you some insights and recommendations on how one can leverage via Social Media in the entertainment Sector
Social Media Workshop for Brands in October - Delhi, Mumbai WATConsult
A one day advanced level social media workshop for brands in Delhi (9th Oct 2010) & Mumbai (30th Oct 2010) is being organized by IAMAI & WATConsult.
Gear up for an interactive session on social media marketing for brands from our speaker Rajiv Dingra - a social media evangelist & CEO WAT Media Pvt Ltd.
Ideal for brand managers, PR & communication pros, social media enthusiasts, media planners, digital media managers, creative heads & product managers.
*Participation certificates will be given by IAMAI.
Social Media Marketing Case Study: Neo CricketWATConsult
This presentation showcases the NEO Cricket Social Media Marketing Case Study which talks about the leanings, achievements and exposure a sports entertainment brand like NEO Cricket can have on Social Media.
The Campaign was essentially called "Dekh Lega India" which was run parallel and in sync with Neo Cricket's Offline Advertising.
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Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
5. Now for some Background on
Tim Hortons
A Canadian Café Brand & Religion
Never seen in U.A.E. before
Looking to Launch in the Huge Market of
U.A.E
6. What Tim Hortons did before
getting online…
Traditional Banner Advertising across
Dubai & Abu Dhabi
7. Did anyone mention, Competition?
Before entering the market Tim Hortons had Big names
to compete with…
Starbucks Krispy Kreme Donuts Dunkin
Donuts Costa Coffee Caribou
Coffee
8. The Objective
1 Increase Fans on the Facebook Page
Build a Huge Fan Base on Twitter
2
Increase Footfall at the Store
3
10. What We Did?
Created aSimple yet effective
Application to engage and drive
users from Facebook to the Café to
increase FootFall!
11. Like Us & get a
Application
Free Coffee!
Duration 20 Days
Current Fairly Low
Foot Fall
12. Application: Like Us & get a Free
Coffee!
In 3 Simple Steps
1. An Application that allows the user to Land on the page
2. ‘Like’ the Page and,
3. Download his Free Coupon which has a unique Serial Code
13. Application: Like Us & get a Free Coffee!
A Ticker was
provided on the Pre-
Like Page for users to
get encouraged to
Click the Like Button!
20,000+ Tab Views!
14. Application: Like Us & get a Free Coffee!
Post Liking, the Fan
had to Click on
the Button to
Download their
Free Coffee
Coupon
15. Application: Like Us & get a Free Coffee!
A personalized coupon
was generated which
contained 3 important
elements:
• Fans Correct Name
• The Expiry Date
• A Unique Coupon Code
TO AVOID misuse
33. Learnings
Social Media Can Drive Awareness + Footfalls
Incentivizing consumers for participation always
works
Social Media can be leveraged to induce trials
for a new brand