Like us on Facebook! Does your FB content build your brand?Michael Paredrakos
My presentation in_AllThingsFacebook '17 http://allthingsfacebook.boussiasconferences.gr/ slightly changed because my gifs unfortunately don't play here from my keynote :-( All the images are stolen from the internet if one is yours pls let me know. The info is also from all over the Internet check the sources at the end for further reading. As always I have dyslexia if you find a spelling mistake pls don't kill me :-) Enjoy!
This short presentation highlights the new features that you will want to focus on for growing your social media accounts in 2017. It is a short presentation with bullet points.
Find out what’s happening on social media and what it means for your business. The quarterly trend report from The Social Lights summarizes the major social media network updates and provides recommendations for how businesses can take advantage of the new opportunities.
Social Networks included in the Q1 Social Media Trends Report:
- Facebook
- Twitter
- Instagram
- Snapchat
Want to stay informed about changes in social media? Check out The Social Lights’ blog: thesocial-lights.com/subscribe
Like us on Facebook! Does your FB content build your brand?Michael Paredrakos
My presentation in_AllThingsFacebook '17 http://allthingsfacebook.boussiasconferences.gr/ slightly changed because my gifs unfortunately don't play here from my keynote :-( All the images are stolen from the internet if one is yours pls let me know. The info is also from all over the Internet check the sources at the end for further reading. As always I have dyslexia if you find a spelling mistake pls don't kill me :-) Enjoy!
This short presentation highlights the new features that you will want to focus on for growing your social media accounts in 2017. It is a short presentation with bullet points.
Find out what’s happening on social media and what it means for your business. The quarterly trend report from The Social Lights summarizes the major social media network updates and provides recommendations for how businesses can take advantage of the new opportunities.
Social Networks included in the Q1 Social Media Trends Report:
- Facebook
- Twitter
- Instagram
- Snapchat
Want to stay informed about changes in social media? Check out The Social Lights’ blog: thesocial-lights.com/subscribe
See what’s new, what’s hot, and what’s been improved across your favorite social platforms during Q3. Our latest Social Media Trends Report covers it all.
The social media landscape is all-encompassing today. We view our lives through a lens and these social networks decide what we see.
TikTok, Instagram, YouTube, and many others vie for our precious attention. What are we to make of this?
This presentation covers:
- Why we use social media.
- The established Western platforms: Facebook, Instagram, YouTube, Pinterest, Twitter.
- The rising challengers: TikTok, Byte.
- Changing engagements: What does success look like?
- 4 predictions for the future.
Frye Properties - 2016: Social Media & Digital Trends in MultifamilyErica Campbell Byrum
With the ever-changing climate of social media, it’s hard to know what’s “in” and what will help grow your business. Social media, digital marketing and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. So many changes have come through social media in the past few years, and no doubt that more are on their way in 2016. Interested in where it is all going? What should be in store for you for the next year? Join Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions as she shares insight into social media trends to help you develop a social program that is proactive versus reactive.
Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions presented this at the FRYE Properties Managers' Meeting event on 9/22/16.
China Social Media Marketing: How to get started!Rogier Bikker
How to get started with social media marketing in China. Presented at the BenCham event in Shanghai on November 2, 2010. Tags: advertising, asia, branding, brands, china, "china sns", "china social media", "china social media marketing" ,"chinese media landscape", "chinese social media", "digital marketing", "getting started", "how to", internet, marketing, miffy, "online marketing", "online marketing china", "social media", "social media marketing"
Social Media Optimization Trends in 2019 | Raghbatraghbatdm
As the landscape of Social Media keeps changing rapidly, it is vital to keep up with the new social marketing trends every year, Here we have listed few of the social media trends in 2019
John Bell examines the fundamental shift of social media on consumer behavior – and how adapting to it and profiting from it require an enterprise-level strategy.
January 2022 - Monthly Social Media Update Andy Lambert
There's not a single platform that's not experiencing significant growth right now, get the latest on all of the social media trends, changes, and updates you need to know for this month.
The presentation includes where social media channels are going in the future like YouTube, the rise of mobile marketing, defining your brand and targeting specific social media channels.
Marshall Manson and James Whatley are back with their latest set of predictions for the social media year ahead.
This document outlines a brief review of the previous year's predictions and ideas as well as a more in-depth look at the thoughts, trends and predictions for 2015.
Enjoy!
Papa - An introduction to China's SoundCloud/InstagramChris Baker
This presentation provides a brief introduction to PAPA, one of China's newest social media. Like SoundCloud/Instagram, PAPA is a mobile social network focused on sharing great content.
Users on PAPA share audio, voice and music through an "instagram-like" social app.
We show how the application works, its function and UI, together with analysis on how brands in China are using it to improve audience engagement.
"A brave, new business world."
It’s difficult to imagine any landscape that’s changed more than business-to-business. The last 5 years has seen almost all the rules re-written, re-worked or simply revoked. Social platforms. Mobile connectivity. Niche business media. Content as a sales source. Targeting business people as people. They're just the tip of a moving landscape. In the pages of 'Engaging a business audience of One,' the OgilvyOne thought-leaders examine each of these game-changers.
Introducing The Community Director - The Community Manager has Evolved #CMGROgilvy Consulting
The job of the Community Manager has evolved to a more senior role…one that demands a specific set of professional skills.
For more insight into the rebranding of the Community Manager, click here: http://bit.ly/CMGRevolution
See what’s new, what’s hot, and what’s been improved across your favorite social platforms during Q3. Our latest Social Media Trends Report covers it all.
The social media landscape is all-encompassing today. We view our lives through a lens and these social networks decide what we see.
TikTok, Instagram, YouTube, and many others vie for our precious attention. What are we to make of this?
This presentation covers:
- Why we use social media.
- The established Western platforms: Facebook, Instagram, YouTube, Pinterest, Twitter.
- The rising challengers: TikTok, Byte.
- Changing engagements: What does success look like?
- 4 predictions for the future.
Frye Properties - 2016: Social Media & Digital Trends in MultifamilyErica Campbell Byrum
With the ever-changing climate of social media, it’s hard to know what’s “in” and what will help grow your business. Social media, digital marketing and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. So many changes have come through social media in the past few years, and no doubt that more are on their way in 2016. Interested in where it is all going? What should be in store for you for the next year? Join Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions as she shares insight into social media trends to help you develop a social program that is proactive versus reactive.
Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions presented this at the FRYE Properties Managers' Meeting event on 9/22/16.
China Social Media Marketing: How to get started!Rogier Bikker
How to get started with social media marketing in China. Presented at the BenCham event in Shanghai on November 2, 2010. Tags: advertising, asia, branding, brands, china, "china sns", "china social media", "china social media marketing" ,"chinese media landscape", "chinese social media", "digital marketing", "getting started", "how to", internet, marketing, miffy, "online marketing", "online marketing china", "social media", "social media marketing"
Social Media Optimization Trends in 2019 | Raghbatraghbatdm
As the landscape of Social Media keeps changing rapidly, it is vital to keep up with the new social marketing trends every year, Here we have listed few of the social media trends in 2019
John Bell examines the fundamental shift of social media on consumer behavior – and how adapting to it and profiting from it require an enterprise-level strategy.
January 2022 - Monthly Social Media Update Andy Lambert
There's not a single platform that's not experiencing significant growth right now, get the latest on all of the social media trends, changes, and updates you need to know for this month.
The presentation includes where social media channels are going in the future like YouTube, the rise of mobile marketing, defining your brand and targeting specific social media channels.
Marshall Manson and James Whatley are back with their latest set of predictions for the social media year ahead.
This document outlines a brief review of the previous year's predictions and ideas as well as a more in-depth look at the thoughts, trends and predictions for 2015.
Enjoy!
Papa - An introduction to China's SoundCloud/InstagramChris Baker
This presentation provides a brief introduction to PAPA, one of China's newest social media. Like SoundCloud/Instagram, PAPA is a mobile social network focused on sharing great content.
Users on PAPA share audio, voice and music through an "instagram-like" social app.
We show how the application works, its function and UI, together with analysis on how brands in China are using it to improve audience engagement.
"A brave, new business world."
It’s difficult to imagine any landscape that’s changed more than business-to-business. The last 5 years has seen almost all the rules re-written, re-worked or simply revoked. Social platforms. Mobile connectivity. Niche business media. Content as a sales source. Targeting business people as people. They're just the tip of a moving landscape. In the pages of 'Engaging a business audience of One,' the OgilvyOne thought-leaders examine each of these game-changers.
Introducing The Community Director - The Community Manager has Evolved #CMGROgilvy Consulting
The job of the Community Manager has evolved to a more senior role…one that demands a specific set of professional skills.
For more insight into the rebranding of the Community Manager, click here: http://bit.ly/CMGRevolution
This presentation explains all the hacks related to Instagram marketing including history and important Instagram marketing tools 2019. Instagram boasts over 1 billion active users, 500 million of whom use Stories every day to quickly update their followers. Now businesses have adopted Instagram as one of their main revenue-generating tools. Today Instagram has over 2 million advertisers and 25 million business profiles!
Instagram marketing can be especially powerful if you're in a visual or creative industry, such as the restaurant business or craft marketing.
According to Instagram, 60% of people say they discover new products on the platform, and 20% of users visit a business profile every single day. Plus, 33% of the most popular Instagram Stories are shared by businesses like yours.
17 Ways to Get More Followers on Instagram (2023)Vinon Shehantha
Instagram can be a profoundly targetable, visual promoting channel for your image and a chance to fabricate an unwavering crowd that develops with your business.
As a matter of fact, north of 500 million Instagram clients peruse the application consistently, making it home to probably the most connected with crowds around.
In this aide, we'll tell you the best way to become your Instagram supporter profile and increment commitment, while growing a monstrous following after some time — one that is loaded with genuine fans, not bots or phony devotees.
What are the new trends on Instagram in 2019?
Discover why IG is the center of your communication strategy, case studies, and 5 tips + BONUS to learn more about Instagram.
Brands Go Visual: Marketing in the Age of the ImageMWWPR
Pinterest is the third most popular social site in the world. Instagram has 40 million users worldwide and generates more than 575 likes per second. Infographics are shared 832 percent more often than articles. What’s driving our appetite for visual content and what does it mean for brands?
Slidedeck presentation from ChiroSocialTech's Live Webinar Session on using Instagram in your Chiropractic Clinic's Social Media Strategy. We discuss the how to's of Instagram the app, priming your profile, connecting to a business account through Facebook and incorporating an Ads Strategy and Stories Strategy.
With the rise of social media outlets like Vine, Snapchat and Tumblr, there's a clear evolution toward content that is more and more short-form. Longer videos and blogs are being replaced with six-second clips, short GIFs and 140-character quips.
This 90-minute webinar for those working with social media will discuss how to adapt to the always-changing digital world, with emphasis on a few effective practices for making content shorter and more engaging. It will provide examples of brands that have done so and discuss why they've been so successful.
7 nonprofits on instagram who are getting it rightDonorbox
83% of Instagram users say they discover new products and services on Instagram. This means that they are using Instagram as a channel to take inspiration from. The same study also reveals that by simply being on Instagram, brands can make a positive impression on potential donors/employees/customers.
To get the most out of Instagram, you have to be smart about your approach. Here are insights from some nonprofits on Instagram.
Many brands are not getting their Instagram strategy right. Why? Because they're not following the simple lessons outlined in our Instagram Marketing Strategy E-Book. It contains everything you need to know about this emerging social channel from the creative minds at FlashStock, the leaders in authentic, customized brand imagery.
What might the future of social media look like?CharityComms
Tony Wright, head of creative strategy, Eight & Four
Marie Faulkner, senior social media manager, Marie Curie
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
For my class Strategic Social Media at SJSU given by Michel Brito, we had to make our own Marketing plan using PESO, influencer marketing, narrative, buyer persona, and a specific paid media plan and much more.. Are you curious? Take a look!
InstaHouse is not a real company and this presentation was made from educational purposes. The pictures and the video are not mine or either InstaHouses.
In today's digital age, social media platforms have become powerful tools for individuals to showcase their talents, connect with others, and even earn a substantial income. Instagram, with its massive user base and visual appeal, has emerged as a popular platform for individuals looking to monetize their online presence. In this article, we will explore various strategies and methods to help you earn money from Instagram.
Introduction
Instagram is a photo and video-sharing platform that has over a billion monthly active users. It offers individuals and businesses an opportunity to reach a vast audience and build a loyal following. However, earning money from Instagram requires more than just posting beautiful pictures. It involves understanding your audience, creating engaging content, and utilizing various monetization options available on the platform.
Setting up your Instagram account
Before you can start earning money from Instagram, you need to set up a compelling and professional-looking account. Choose a username that aligns with your niche or personal brand and optimize your profile bio to reflect your expertise or unique selling proposition. Add a high-resolution profile picture that represents your brand or personality effectively.
Choosing a profitable niche
To attract a targeted audience and potential monetization opportunities, it's crucial to choose a profitable niche on Instagram. Research popular trends, identify your passions, and determine which niche aligns with your skills and interests. By specializing in a specific area, you can position yourself as an authority and attract followers who are genuinely interested in your content.
Creating high-quality content
One of the key factors in gaining a substantial following on Instagram is consistently producing high-quality content. Invest in a good camera or smartphone with excellent photo and video capabilities. Pay attention to composition, lighting, and editing techniques to make your posts visually appealing. Experiment with different content formats, such as images, videos, carousels, and stories, to keep your audience engaged.
Building a strong follower base
Building a strong follower base is essential to increase your chances of earning money on Instagram. Start by engaging with your existing followers and encourage them to share your content. Use relevant hashtags to reach a wider audience and collaborate with other Instagram users in your niche to cross-promote each other's accounts. Consistency and authenticity are key to attracting and retaining followers.
The importance of the content distribution in e-commerce: An insight into a successful Facebook strategy [Graziashop case study]. Presented by Alissa Ugolini & Caitlin Hughes from Styla at Content Commerce Summit in Leipzig, June 2nd.
In today's competitive market, it goes without saying that your content has to stand out. However, producing a piece of exceptional, high quality content is only the beginning. Getting your message out there takes work, which is why a well thought-out distribution strategy is essential. Facebook, with over 1.49 billion active monthly users and 4.75 billion pieces of content shared daily, is a good place to start - but how is it possible to have your page and your posts stand out from the sea of content that is created and shared daily?
Similar to Fast, Simple, Beautiful: What Instagram brings to marketing (20)
Buy Pinterest Followers, Reactions & Repins Go Viral on Pinterest with Socio...SocioCosmos
Get more Pinterest followers, reactions, and repins with Sociocosmos, the leading platform to buy all kinds of Pinterest presence. Boost your profile and reach a wider audience.
https://www.sociocosmos.com/product-category/pinterest/
Surat Digital Marketing School is created to offer a complete course that is specifically designed as per the current industry trends. Years of experience has helped us identify and understand the graduate-employee skills gap in the industry. At our school, we keep up with the pace of the industry and impart a holistic education that encompasses all the latest concepts of the Digital world so that our graduates can effortlessly integrate into the assigned roles.
This is the place where you become a Digital Marketing Expert.
Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...AJHSSR Journal
ABSTRACT: In the Malaysian context, small and medium enterprises (SMEs) experience a significant
burden of workplace accidents. A consensus among scholars attributes a substantial portion of these incidents to
human factors, particularly unsafe behaviors. This study, conducted in Malaysia's northern region, specifically
targeted Safety and Health/Human Resource professionals within the manufacturing sector of SMEs. We
gathered a robust dataset comprising 107 responses through a meticulously designed self-administered
questionnaire. Employing advanced partial least squares-structural equation modeling (PLS-SEM) techniques
with SmartPLS 3.2.9, we rigorously analyzed the data to scrutinize the intricate relationship between safety
behavior and safety performance. The research findings unequivocally underscore the palpable and
consequential impact of safety behavior variables, namely safety compliance and safety participation, on
improving safety performance indicators such as accidents, injuries, and property damages. These results
strongly validate research hypotheses. Consequently, this study highlights the pivotal significance of cultivating
safety behavior among employees, particularly in resource-constrained SME settings, as an essential step toward
enhancing workplace safety performance.
KEYWORDS :Safety compliance, safety participation, safety performance, SME
Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
Unlock TikTok Success with Sociocosmos..SocioCosmos
Discover how Sociocosmos can boost your TikTok presence with real followers and engagement. Achieve your social media goals today!
https://www.sociocosmos.com/product-category/tiktok/
“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
https://www.sociocosmos.com/product-category/youtube/
Multilingual SEO Services | Multilingual Keyword Research | Filosemadisonsmith478075
Multilingual SEO services are essential for businesses aiming to expand their global presence. They involve optimizing a website for search engines in multiple languages, enhancing visibility, and reaching diverse audiences. Filose offers comprehensive multilingual SEO services designed to help businesses optimize their websites for search engines in various languages, enhancing their global reach and market presence. These services ensure that your content is not only translated but also culturally and contextually adapted to resonate with local audiences.
Visit us at -https://www.filose.com/
Grow Your Reddit Community Fast.........SocioCosmos
Sociocosmos helps you gain Reddit followers quickly and easily. Build your community and expand your influence.
https://www.sociocosmos.com/product-category/reddit/
2. EXEC SUMMARY
To understand what Instagram brings to a marketing strategy this document will detail how Instagram's
strengths of fast, simple, beautiful pre-empted a change in societal communications and what marketing can
learn from this.
How this corresponded with being:
• Mobile first
• Uncluttered
• Visual
We will challenge long held myths about how people use Instagram to help brands see where they might
align with audience behaviour and fuel creative thinking
Lastly, we will look at the role the brand can play organically and with paid support, providing a structure of
how to take the audience through the momentum wheel from passive to active, to build an Instagram
strategy.
3. FAST, SIMPLE, BEAUTIFUL
Leveraging Instagram’s
strengths for marketing
WHAT ARE INSTAGRAM’S
STRENGTHS
WHO IS
THE AUDIENCE
HOW TO BUILD AN
INSTAGRAM STRATEGY
what who how
MYTH VS. REALITY
Aligning the brand role
with audience use
PASSIVE TO ACTIVE
Taking the audience through
the momentum wheel
4. WHO IS
THE AUDIENCE
HOW TO BUILD AN
INSTAGRAM STRATEGY
who how
WHAT ARE INSTAGRAM’S
STRENGTHS
what
FAST, SIMPLE, BEAUTIFUL
Leveraging Instagram’s
strengths for marketing
MYTH VS. REALITY
Aligning the brand role
with audience use
PASSIVE TO ACTIVE
Taking the audience through
the momentum wheel
6. FAST A SOCIAL NETWORK BUILT MOBILE FIRST FOR A SMARTPHONE
SOCIETY
KEY BRAND CONSIDERATION: Think mobile first. Optimise creative for a smartphone society.
Source: GWI & Facebook IQ
0
10
20
30
40
50
60
70
80
90
100
2011 2012 2014 2015 2016 2017
In the past month, on which of the following devices have you accessed
the internet either through a web browser or an app?
Smartphone Personal PC/Laptop
0
10
20
30
40
50
60
70
80
90
100
Q1 2016 Q2 2016 Q3 2016 Q4 2016 Q1 2017
In the past month, which of the following things have you done on
the internet on a Mobile Phone/Smartphone?
Visited / used a social network Visited / used a search engine
Uploaded / shared a video Uploaded / shared a photo
7. SIMPLE AN UNCLUTTERED NEWS FEED, DRIVING MORE ENGAGEMENT
THAN OTHER SOCIAL MEDIA PLATFORMS
% of members who actively engage or contribute to the network
KEY BRAND CONSIDERATION: Engagement. In the ongoing battle against audience apathy towards advertising, Instagram drives more engagement for ads vs. other feed-
based platforms.* Think about simple visually appealing creative.
Source: GWI & *Facebook IQ biometric study. Platforms tested: Facebook, Twitter, Instagram, Pinterest
8. BEAUTIFUL THE PERSUASIVE POWER OF IMAGES, A HUMAN DEMAND
FOR VISUAL COMMUNICATION
KEY BRAND CONSIDERATION: Greater appeal. Human beings are hard wired to be visual. Instagram’s remit of equating photos to a status update has tapped
into western civilization’s dependency of visual communication
Society:
“Western civilization has become more dependent than ever on visual
culture, visual artifacts, and visual communication as a mode of discourse
and a means of developing a social and cultural identity.”
—National Education Association
Instagram:
“We're not a photography company. We think about photos like, this is
your tweet; this is your status update.”
Co-founder Kevin Systrom
Source: University of Vermont, the power of pictures
9. FAST, SIMPLE AND BEAUTIFUL: THE RISE AND RISE OF INSTAGRAM
KEY BRAND CONSIDERATION: In Q1 2017 Instagram overtook Twitter predicated by a societal move toward and demand for visual and mobile first communication.
Instagram “will be the biggest thing in the world”
Co-founder Kevin Systrom, 2013
Source: GWI
0
200
400
600
800
1000
1200
1400
Q2 2015 Q3 2015 Q4 2015 Q1 2016 Q2 2016 Q3 2016 Q4 2016 Q1 2017
Millions
Global Active Users
Facebook Twitter Instagram Pinterest Snapchat
10. WHO IS
THE AUDIENCE
HOW TO BUILD AN
INSTAGRAM STRATEGY
who how
WHAT ARE INSTAGRAM’S
STRENGTHS
what
FAST, SIMPLE, BEAUTIFUL
Leveraging Instagram’s
strengths for marketing
MYTH VS. REALITY
Aligning the brand role
with audience use
PASSIVE TO ACTIVE
Taking the audience through
the momentum wheel
11. MYTH 1: INSTAGRAM IS JUST FOR “MILLENIALS”. THE REALITY IS
INSTAGRAM IS FAST GROWING AMONGST ALL AUDIENCES
-
1,000,000
2,000,000
3,000,000
4,000,000
5,000,000
6,000,000
7,000,000
16 to 24 25 to 34 35 to 44 45 to 54 55 to 64
Instagram
Active Users UK
Instagram Q1 2016 Instagram Q1 2017
KEY BRAND CONSIDERATION: More than a millennial social
network. Instagram might not have the scale and reach of
Facebook, but nor is it just the millennial social media channel
some have traditionally used to critique it.
In a year, from Q1 2016 to Q1 2017, Instagram has increased the
number of UK monthly active users for:
• 35-44 year old's by 1.5m to total 3.2m
• 45-54 by 1m to total 2.1m
• 55-64 by 475k to total 811k
Source: GWI
12. MYTH 2: PEOPLE ONLY USE IT FOR POSTING PRETTY PICTURES. THE
REALITY IS MULTI PURPOSE MOTIVATION
SOURCE: http://bit.ly/2tFTykx
SHARE DOCUMENT COMMUNITY CREATIVITY THERAPY
Document
events/experiences
Share personal
updates
Be part of a
wider community
Halo your
creative side
Hero your
spiritual side
KEY BRAND CONSIDERATION: Authentically align the brand’s role on Instagram by identifying which one of Instagram’s purposes is relevant for brand communications.
13. MYTH 3: IT’S ONLY FOR PEOPLE TO SHOW OFF. THE REALITY IS
NUANCED IDENTITIES
FINSTA RINSTA
Finsta stands for "fake
instagram." It's a separate,
locked account with a
nonsensical name that’s used
to share everything from bad
selfies, emotional rants,
funny memes, screenshots of
texts, homework help and
more to a small, select group
of friends.
Rinsta are official accounts where
their image is carefully curated for
public consumption
COMMUNITY-INSTA
Community insta are people who use
their Instagram accounts to
communicate and be part of a
community via relevant hashtags e.g
#catsofinstagram, #fitnessfam,
#ukwildlife
CURATED-INSTA
Curated insta are adults sharing
images of their lives via a lens of
positivity and/or humour –
CREATIVE-INSTA
Instagram is “a mirror to the
positive things in my life.”*
Creative insta are those who use
Instagram to post images that they
consider inspiring, beautiful and creative-
harnessing the opportunity to showcase
that side of their personality
*Facebook IQ
KEY BRAND CONSIDERATION: Analyse the audience user group being targeted and their motivations for using Instagram to help make creative feel authentic.
14. MYTH 4: IT’S FULL OF FOOD IMAGES. THE REALITY IS ECLECTICISM
MEN
INSTAGRAM TOPIC POSTS
0
50000
100000
150000
200000
250000
300000
350000
400000
450000
Beauty
Happiness
Nature
FitFitness
Friends
Morning
Walking
Beach
Selfie
LovelyDay
Lunch
Art
Vegan
Holiday
Coffee
Sea
Breakfast
Sunset
Fitness…
Cocktails
Garden
Cake
Chocolate
Drinks
Music
Dog
Family…
Tea
LastNight
Nails
0
50000
100000
150000
200000
250000
300000
FitFitness
Beauty
Training
Walking
Morning
Family
Running
Art
FitnessFitfam
Fun
Evening
Friends
TrainingGym
Music
Car
Dog
Beer
Selfie
HealthFitness
Wedding
GymGymlife
Cycling
Coffee
Architecture
Fitness…
Design
Light
Holiday
Beard
Football
Lunch
WOMEN
INSTAGRAM TOPIC POSTS
-30% -20% -10% 0% 10% 20% 30%
Fit Fitness
Beauty
Walking
Morning
Art
Fitness Fitfam
Friends
Music
Dog
Selfie
Coffee
Holiday
WOMEN MEN
SHARED GENDER TOPICS
KEY BRAND CONSIDERATION: Be inspired creatively by the audience and think how the brand can use the themes posted on Instagram to build relevant brand associations.
Source: Crimson Hexagon Jan-2017-June 2017
15. WHO IS
THE AUDIENCE
HOW TO BUILD AN
INSTAGRAM STRATEGY
who how
WHAT ARE INSTAGRAM’S
STRENGTHS
what
FAST, SIMPLE, BEAUTIFUL
Leveraging Instagram’s
strengths for marketing
MYTH VS. REALITY
Aligning the brand role
with audience use
PASSIVE TO ACTIVE
Taking the audience through
the momentum wheel
16. A MULTI-PURPOSE OFFERING FOR BRANDS. THE BLURRING OF LINES
BETWEEN INSTAGRAM AND COMPETITORS
KEY BRAND CONSIDERATION: Instagram’s evolution has taken inspiration from rivals, particularly Snapchat, to offer a versatility to brands that rivals can’t match
• Stories- users can post ephemeral photo
and videos for sequential storytelling of
their day/event on Instagram
• Face Filters- augmented reality face filters
on Instagram add an extra layer of
creativity and interaction
• Direct messaging-disappearing ephemeral
photo and video messages through
Instagram Direct
• Images
• Video
INSTAGRAM AS
SNAPCHAT
INSTAGRAM AS
PINTEREST
INSTAGRAM
• Save function- save posts into a
private collection, giving Instagram
users a way to bookmark items that
they might want for the future
• Albums- post up to 10 photos, or
videos in one post on Instagram to
add more depth/context
17. ORGANICALLY BRANDS CAN ALIGN AND INSPIRE A PASSION SPECIFIC
COMMUNITY
LOWE’S & DIY
INSPIRATION
AIRBNB & TRAVEL
PASSION
SAINSBURY’S & FOOD
INSPIRATION
SAMSUNG & CREATIVE
INSPIRATION
KEY BRAND CONSIDERATION: The best brands use the community’s passion to show how they and their product fits alongside audience interest
DOCUMENT SHARE COMMUNITY CREATE
18. AND USE ADVERTISING TO REACH PEOPLE AT SCALE
Carousel AdsPhoto Ads
Business success story: Article launched a campaign
that took a new approach to reach its target
audience, better educate them about its furniture
and, ultimately, increase sales. The ads prominently
featured Article’s furniture in aspirational but
attainable settings, or in completely unexpected
locations like the outdoors.
IMPACT: 8X return on ad spend, 36%
of transactions include Instagram in path to
purchase
Live StoriesVideo Ads
Business success story: Land Rover launched
“Hibernot”, a campaign aimed at increasing
brand affinity by inspiring customers with
powerful stories of winter adventures. They
created video ads that turned people’s
attitude towards winter on their head by
telling them not to hibernate, but to get
outside and explore, targeting UK men and
women between the ages of 35–54.
IMPACT: over 2 million video views and drove
a significant 21% shift in ad recall
Business success story: Virgin Holidays
used the immersive power of Instagram
Stories-full-screen ads that place the
viewer at the centre of the action- to
raise brand awareness and bring a
personal touch to the story of travel
IMPACT: a 2.84X increase in its return on
ad spend and the cost per view also fell
by 10%
Business success story: Caeden wanted to
promote the launch of its new Sona
Connected Bracelet on Instagram and drive
pre-order sales. Caeden ran a carousel ad
featuring a series of close-up shots of its
stylish bracelets to promote the wellness
benefits of its new Sona Connected device,
prior to its product launch
IMPACT: 17% increase in spend 20%
decrease in cost per click
KEY BRAND CONSIDERATION: Like Facebook, Instagram has an algorithm that can impact any organic post. A brand doesn’t need to be on Instagram to advertise- Apple aren’t and they advertise on
Instagram- and for some brands it might be more effective to only advertise instead of the added investment of maintaining an account.
19. -Carousel Ads for
sequential storytelling,
people can swipe to
view additional photos
or videos in a single
advert.
TAKING THE AUDIENCE FROM THE PASSIVE PHASE TO THE ACTIVE
PROMOTED CREATIVE TO THE PASSIVE MASS
Inspiring the passive mass through:
-Photo Ads Tell your
story through a clean,
simple and creative
canvas. Photos can be in
square or landscape
format.
-Link/lead ads for sign-ups
Strengthening your organic fanbase by aligning the brand with an audience passion,
building salience through association e.g. B&Q and DIY, Sainsbury’s and cooking, Asos and
fashion inspiration, GE and engineering. Please note Instagram’s algorithm will prevent
largescale reach
INFORMING ORGANICALLY
HALO
-. Instagram Stories
Engaging the audience
when they’re already
immersed in content
and not news feed
scrolling
Dynamic advertising: Using
Instagram to retarget people
who have visited the website,
but didn’t convert
Rich creative formats
-Video Ads the same visually
immersive quality, with the
added power of sight, sound
and motion. People spend 5x
longer looking at video than
static content on Instagram
Creative that builds brand
associations. What are the
audience moments that get
the brand thought about &
noticed.
-Link ads driving
traffic to important
sections of the
website
-Lead ads for lead
generation-pre
filled fields making
it a fast and easy option for the audience
to complete
UGC: Use Instagram to showcase the best ugc
content from customers. 85% of people find
visual UGC more influential than brand photos
and visuals, and companies see a 78% lift in
conversion rates when their customers interact
with it
Role of Paid Social to build
awareness at scale and help
drive the passive audience into
an active stage.
20. TO BUILDING AN INSTAGRAM STRATEGY
STEP 1
Start by understanding the
audience on Instagram and
identifying how the
product might align to
community passions.
STEP 2
Have an emotive lens with
creative. The persuasive power
of images. 58% of
Instagrammers believe that
Instagram has the ability to
make them laugh, dream or
think. This pull- and Instagram’s
highly visual news feed make it
an adept platform to inspire
and build memorable
awareness.
STEP 3
Be distinct To stand out in
Instagram’s news feed- or
any news feed platform-
content must be distinct.
Distinct brands assets, such
as the logo and brand
colours in the creative can
strengthen salience. Use
Instagram’s suite of tools-
rewind, boomerang-to help
bring to life creative.
STEP 4
Think mobile first.
Optimise content towards
a mobile experience.
Scrolling behaviour on
social media has created a
limited widow of attention
that is suited to short
form video creative.
STEP 5
Advertise to reach people
at scale. Not every brand
is suited to have an
ongoing presence on
Instagram- algorithms and
a lack of a sharing
mechanism diminish any
organic reach that they
might achieve here. Every
brand can, however,
advertise on Instagram,
regardless if they have an
account, to drive
awareness.
