Johnny Fonseca completed his AS coursework in 2013 studying music media. Clara Barroso analyzed Johnny's blog to inform her own media coursework on the same music genre. Johnny's blog had an easy layout to find his work in different categories like research, planning, evaluation, and final magazine. His research posts provided clear information about the music industry and magazines. His planning posts showed his photography skills through contact sheets of images he took for his magazine. His evaluation used Adobe InDesign to create mini magazines answering the evaluation questions. His final magazine and cover effectively represented the R&B genre through layout, fonts, colors, and a model.

1. Previous Student Work: Johnny Fonseca
Johnny Fonseca completed his AS coursework in 2013. I have picked
his work to analyse to my own media coursework, as he did the
same music genre as I'm doing on this year for my AS media. Clara Barroso
AS Media G321

2. Johnny’s blog has an easy layout to find all his work and
information that he provided on his ‘research’ category. He
created his blog on Blogger as it’s an easy website to create
your own blog and share your media work. He mainly posts
his research work with an image and writing next to it or
even text format, by using Scribd or even as a Jpeg from
InDesign, which is a different method to display your work.
There is nine posts under the category ‘Research’, this is the
first step where the student has to start thinking about the
magazine they are creating and what they have to start to
research to put on their blog and to give the student a bit more
of knowledge about media industry especially in magazines.
Johnny has done his research very well with a clear
understanding, however they are text based.
The double page spread post has been done very well, as he
has picked a variety of different magazines to analyse it from
and to have different ideas from different music magazines. Its
easy to read the post and to know what section belongs to
what as he used a clear font and size for the reader to read.
The way he displayed it is also nice and clear as he used a
different method so all his posts don’t all look the same.

3. The first post that appears after pressing the category ‘Planning’ is the most eye catching,
as he showed his images he took for his magazine as contact sheets into individual
images, which are shown very clear and easy to have a read about it. This category has
thirty posts and it highlights the time and all his work he as put onto the process of him
planning for his R&B magazine.
I like this specific post because it shows his photography skills and displaying skills as he
finds a way of demonstrating his images all at once. It is also interesting the fact that he
still comments about his work and he process of taking the pictures with his own
discussing. This also provided him with more ideas for what his final magazine could
potentially look like and how he can recreate the music genre, R&B, onto a magazine.

4. The category ‘Evaluation’
has seven posts and its all
his typed explanation and
discussing and process
about his magazine, this
time he just displayed in
a different way and in a
more digital way.
The evaluation is a long
process that you go
through after doing all
your research, planning,
drafting and your final
magazine. Evaluation is
potentially the one area
that you have to explain
everything you have done
through this course. So
because Johnny’s post are
all mainly text based, he
did his evaluation using
Adobe InDesign, the same
programme he would use
to make his final
magazine. He done a little
magazine for each
evaluation question with
two pages of more written
with text. Overall, this
showed his media skills
through his evaluation as
a media student.

5. The category ‘Final’ has two posts which is of his final
magazine and a special edition magazine front cover. He has
represented the R&B genre very well and in a very original
way. The use of model also focuses on the idea of being R&B
like and dark skin tone too. She’s represented in a the right
way for his magazine target audience. I really like the use of
layout on every page. The fonts and text size is also very
similar to any music magazine as he gave his own R&B
twitch to it, which makes his work more original. Also the use
of colour scheme portrays and its every easy to tell that his
magazine is an R&B magazine for and older audience. His
magazine is perfect and me as a student I can see his
knowledge and use of InDesign and Photoshop, which is very
impressive for a AS student at this point in media studies.