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ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc
Social Networks

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ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc
Dean DeLisle
• Founder and CEO of Forward Progress, Inc.
• Train and Coach over 2,000 people per month
• Trained and Coached over 95,000 in Social Network Skills
• Over 30 years in Business Coaching, Consulting and Training
• Call Center, Internet, eMarketing, Event Management, Lead Generation,
Web Seminars, eLearning, eSelling
• Over Two Billion Dollars Sales, over 100 Million Leads, Helped Thouands
of People using Internet Based Lead
• Financial Services, Real Estate, Professional Services, Legal, Accounting
Manufacturing, Telecommunications, Technical, Insurance, Agencies,
Auto, Retail, Banking Educational and Channel Sales…..

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ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc
Social Networks
Where Do You Stand Now?
YOU
ARE
HERE

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ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc
The Changing Landscape
• Culture
• Market
• Information
• Employees
• Clients

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ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc
Social Network Efforts
Why do they often not work for organizations?
MINDSET!MINDSET!

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ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc
The Issue with Social Networks
• What about productivity?
• How can we control this?
• Can this really help us?
• Does the risk outweigh the benefits?
• Why is this in my department?

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ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc
The Issue with Social Networks
• “I don’t have enough time”
• “I don’t know what my voice should be”
• “I worry about negative comments”
• “I don’t know what to post”
• “I’m worried about what people will think”

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ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc
Current Use of Social Networks?
• Blogs
• Articles
• Postings
• Status Updates
• Emails
• Video/Photo
• Links

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ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc
Why Online Social Networks?
• Interactive
• People Are More Responsive
• Builds Trust
• Builds Community
• Viral Activity
• Sharing

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ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc
Social Networks We Already Know
• Ourselves
• Your Company
• Windy City Summit
• City/Country Clubs
• Chambers
• Industry Clubs
• Organizations
• Charities
• Religious/Health
• Network Groups
• LinkedIn Groups

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ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc
Social Networks We Already Know – Why?
• Trusted colleagues
• Like-minded people hanging out
• Similar friends associations
• You have more “things” in
common
• Similar “beliefs”
• Recommended “in”

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ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc
How Many Contacts Do You Have That You Cannot See?
• That know YOU?
• That trust YOU?
• That have done business with YOU?
• That would recommend YOU?

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ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc
Our Networks

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ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc
The LinkedIn Network

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ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc
2015 LinkedIn Stats - Growing
• LinkedIn Has Over 350 Million Members
• Average user has 240 “Connections”
• One degree from over 35,000 “Trusted Connections”
• Two degrees from over 3,200,000 “Trusted
Connections”
• 160 Million unique visitors a month
• 1 million new members added per week
• 17.8 million members belong to groups
• 1.2 million comments and posts to groups weekly
• 2 billion people searches annually
• 2 million companies have a company page
OVER 1,000 to 1

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ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc
Our Networks

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ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc
Network Science*
Node: Individual
Link: Connection between two nodes
Cluster: Several linked nodes
Hub: Large cluster, several clusters
*Courtesy of US Army

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Organizational and Team Impact
(External)

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ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc
Organizational and Team Impact
(Internal)

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ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc
Regulatory Compliance Items
• Take Caution – For high regulation industries, social media can
be dangerous when used irresponsibly and communication may
be subject to legal discovery in the event of a lawsuit
• Best Practice – Adopt a social media policy among employees
and stick with it
• Be cohesive with standing company by-laws and Social Compliance items
• Training – Once a policy is adopted, training and coaching is a
must; especially for employees in sales, marketing, and public
relations

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ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc
Social Compliance Items
• Social Media Guidelines – Rules of Engagement
• Be transparent
• Be judicious
• Write about what you know
• Perception is reality
• It’s a conversation
• Are you adding value?
• Be responsible
• Create some excitement
• Be a thought leader
• Pause before you move

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ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc
5 Steps to Successful
Social HR – Complaint Friendly

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ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc
Step 1 - Educate
• HR First! (Social HR)
• Organization - Culture
• Department – Champions
• Pilot Groups – Champions
• Certifications
STEP1 - EDUCATE

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ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc
1. Be Compliant
2. Behave Responsibly
3. Be in Community
4. Be Social
5. Be Efficient – Only 20 Minutes/Day
Step 1 - Educate

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ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc
Step 2 -Professional Profiles
• Complete Profiles
• Step Two - Social HR
• Your First Conversation
• Empower Management
• Be Clear
• What do you want/need?
• What type of recruits?
• What is your role?

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ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc
Step 2- Get Found
Your Personal Business Keywords

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ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc
Step 3– Connecting
Your Social Reach Inside and Out
• Step Three – Social HR
• Proper Etiquette
• Internal vs. External
• Policy vs. Protocol
• Code of Conduct
Get social!

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ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc
Step 3 - Adding Connections
Inside
• Senior Executives
• Direct Reports
• Key Networkers
• Learning/Training
Get social!

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ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc
Step 3 - Adding Connections
Outside
• Training Vendors
• Consultants / Suppliers
• External Recruiters
Get social!

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ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc
Remember
1.Be personal
2.Reference meeting
3.Include personal info
4.Set appointment
5.Add phone number

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ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc
Step 4 - Posting – Starting a
Conversation
• When you post, you are talking!
• What do you have open?
• What requirements do you have?
• What do you need?
• What will showcase your
personality?
• What can you provide?
Step Four
Social HR

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ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc
Homepage Interaction

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ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc
Step 5 – Posting on the Business Page
Step Five – Social HR
Your Networking Event!

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ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc
Social Networks - Success
• Create a Policy
• Create Guidelines
• Look good together
• Training
• Not just Technical
• Engage Responsibly
• Watch/Listen
• Coach and Support

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ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc
Thank You!Thank You!

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ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc
Connect WITH Us!
dean@forwardprogress.net
www.ForwardProgress.NET
www.SocialJack.com
TWITTER: @FwdProgressInc
TWITTER DEAN: @DeanDeLisle
GOOGLE+: +DeanDeLisle
FACEBOOK PAGE: Facebook.com/ForwardProgress
LINKEDIN: LinkedIn.com/in/DeanDeLisle