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Dean DeLisle
• Founder and CEO...
ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc
Social Networks
Where Do You S...
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Social Network Efforts
Why do ...
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Current Use of Social Networks...
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Why Online Social Networks?
• ...
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Social Networks We Already Kno...
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How Many Connections Do You Ha...
ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc
The LinkedIn Network
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Engagement Continuum
Disengage...
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2014 LinkedIn Stats - Growing
...
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Key Profile Settings
ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc
Key Profile Settings
ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc
Key Profile Settings
ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc
1. Your Profile
• Your First C...
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New Items
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ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc
Share Your Work
ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc
Showcase Projects
ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc
Published Work
ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc
ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc
ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc
Customized Arrangement
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Complete Your Profile
ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc
LinkedIn Open Publishing
• Beg...
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2. Posting
• When you post, yo...
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Value Based Posting
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3. Adding Connections
Start th...
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Remember
1. Be personal
2. Ref...
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4. Homepage Interaction
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Engage with Connections’ Activ...
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5. Groups
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5+ Search and Message
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Set the Hook
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LinkedIn Company Pages
Great f...
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ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc
ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc
Products & Services Pages
• Ba...
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LinkedIn Showcase Pages
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Showcase Page Details
• Create...
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Just Twenty Minutes a Day
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Assignment
• Be complete in yo...
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Thank You!
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Connect WITH us!
dean@forwardp...
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LinkedIn: From Connections to New Business - Our Top 5 Sales Techniques - Forward Progress - Dean DeLisle - 2014

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This slidedeck by Dean DeLisle was used with Schererville, Indiana Chamber of Commerce in his discussion about LinkedIn for Business Development

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  • Staying Active online
    Being SOCIAL
    How many of you enjoy what you do?
    Are proud of what you do?
  • Many of us are doing this already!
  • Building rapport with our community
    We can’t reach this many people in person all the time
    Networking events take time!
    Host your own!
    Getting Referrals!!!
  • Name three of your networks!!
  • NETWORKING IS NOT 1 to 1!!!!
  • - Let’s look at the LinkedIn Network
    - This is just a little bit above average.
    - Look at these numbers in your network!!!
  • It’s huge!
  • Before we get into your profile itself…..
  • Turn off activity broadcasts while updating your profile
    Let everyone see your activity feed
  • If you want to protect your network – set to just you seeing connections
    Make your profile visibility open to everyone
  • Tons of people overlook this!
  • Almost like a CRM!!
  • Case Studies
    Researched Work
    White Papers
  • - How many skills do you have?
    People endorsing crazy things!
    This can be avoided
  • Complete these!
    - Explain how to get to that page
  • Some limitations within experience – Time of experience matters
  • New, great feature to hold your hand along the way!!
  • Publish Blogs
    Any other work
    Create more influence!!
    More search!
  • Still no mobile access to showcase pages
  • Still no mobile access to showcase pages
  • LinkedIn: From Connections to New Business - Our Top 5 Sales Techniques - Forward Progress - Dean DeLisle - 2014

    1. 1. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc
    2. 2. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Dean DeLisle • Founder and CEO of Forward Progress, Inc. • Train and Coach over 2,000 people per month • Trained and Coached over 85,000 in Social Network Skills • Over 30 years in Business Coaching, Consulting and Training • Call Center, Internet, eMarketing, Event Management, Lead Generation, Web Seminars, eLearning, eSelling • Over Two Billion Dollars Sales, over 100 Million Leads, Helped Thouands of People using Internet Based Lead • Financial Services, Real Estate, Professional Services, Legal, Accounting Manufacturing, Telecommunications, Technical, Insurance, Agencies, Auto, Retail, Banking Educational and Channel Sales…..
    3. 3. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Social Networks Where Do You Stand Now? YOU ARE HERE
    4. 4. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Social Network Efforts Why do they often not work for organizations? MINDSET!
    5. 5. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Current Use of Social Networks? • Blogs • Articles • Postings • Status Updates • Emails • Video/Photo • Links
    6. 6. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Why Online Social Networks? • Interactive • People Respond Well • Builds Trust • Builds Community • Viral Activity • Sharing
    7. 7. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Social Networks We Already Know • Ourselves • Our Business • City/Country Clubs • Chambers • Industry Clubs • Organizations • Charities • Religious/Health • LinkedIn Groups
    8. 8. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc How Many Connections Do You Have That You Cannot See? • That know YOU? • That trust YOU? • That have done business with YOU? • That would recommend YOU? Steven Sue Mark Pat
    9. 9. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc The LinkedIn Network
    10. 10. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Engagement Continuum Disengaged Mis-Engaged Engaged Barely logged in Unconsciously liking things Posting and commenting Learning about Person’s profile And background Engaging with intent to transform relationship for mutual benefit Transactional Conscious, Tied to Yearning & Emotions Transformational Dr. Bob Wright – Wright Graduate University
    11. 11. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc 2014 LinkedIn Stats - Growing • LinkedIn Has Over 300 Million Members • Average user has 240 “Connections” • One degree from over 35,000 “Trusted Connections” • Two degrees from over 3,200,000 “Trusted Connections” • 160 Million unique visitors a month • 1 million new members added per week • 17.8 million members belong to groups • 1.2 million comments and posts to groups weekly • 2 billion people searches annually • 2 million companies have a company page OVER 1,000 to 1
    12. 12. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Key Profile Settings
    13. 13. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Key Profile Settings
    14. 14. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Key Profile Settings
    15. 15. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc 1. Your Profile • Your First Conversation • Complete Profile • Be Clear • What will you do for others? • Why & How? • What do you want/need?
    16. 16. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc New Items
    17. 17. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc
    18. 18. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Share Your Work
    19. 19. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Showcase Projects
    20. 20. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Published Work
    21. 21. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc
    22. 22. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc
    23. 23. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Customized Arrangement
    24. 24. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Complete Your Profile
    25. 25. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc LinkedIn Open Publishing • Began with Influencers • Now opening to all users
    26. 26. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc 2. Posting • When you post, you are talking • What does your audience want? • What do they need? • What are you passionate about? • What will you show them about yourself?
    27. 27. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Value Based Posting
    28. 28. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc 3. Adding Connections Start the Conversation • Are you on LinkedIn? • Is it ok if we connect? • Get social!
    29. 29. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Remember 1. Be personal 2. Reference meeting 3. Include personal info 4. Set appointment 5. Add phone number
    30. 30. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc 4. Homepage Interaction
    31. 31. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Engage with Connections’ Activity
    32. 32. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc 5. Groups
    33. 33. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc 5+ Search and Message
    34. 34. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Set the Hook
    35. 35. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc LinkedIn Company Pages Great for: • Search • Listing locations • Marketing core services • Providing contact information • Creating engagement
    36. 36. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc
    37. 37. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc
    38. 38. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Products & Services Pages • Back-up your data • Descriptions • Images • Recommendations • April 14th transition deadline • Transition to Showcase Pages
    39. 39. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc LinkedIn Showcase Pages
    40. 40. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Showcase Page Details • Create up to 10 pages for separate products and services • Drive engagement from individual brands • Share specific content with audience segments • Enhance targeted relationships • More imagery for engagement • Share expert content for clients and prospects
    41. 41. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc
    42. 42. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Just Twenty Minutes a Day
    43. 43. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Assignment • Be complete in your profile • Post valuable information • Have meaningful conversation • Engage in groups • Find your targets • Be present!
    44. 44. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Thank You!
    45. 45. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Connect WITH us! dean@forwardprogress.net TWITTER: Twitter.com/FwdProgressInc TWITTER: Twitter.com/DeanDeLisle FACEBOOK: Facebook.com/DeanDeLisle BUSINESS PAGE: Facebook.com/ForwardProgress LINKEDIN: LinkedIn.com/in/DeanDeLisle www.ForwardProgress.NET Contact Us

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