Linkedin: Convert to Advanced Workshop @ Internet Life Initiative Hot to use LinkedIn Network Professionally more.

1. @ Kareem SaMaRa Internet Life

2. Agenda

3. Why?

4. Why I use LinkedIn?
• Brand & position yourself.
• Discover new business and professional opportunities.
• Largest business & professional social network.
• 160 Million Members.
• 11th Most Traffic Website.
• Global Network, with local reach.
• Lower your marketing cost.
• Communicate with decision makers & Influential people.

5. Before implementation

6. Goal

7. Where to start?
What is your primary <goal> on linkedIn ?
• Attract Business clients.
• Hire people.
• Get better job.
• Stay connected & Communicate with them.
• Expand your network.

8. Where to start?
Who do you want to connect with? & Why?
•Classmates, Alumni & Colleagues.
To introduce you to your prospect person.
•Customer: to generate leads and drive sales.
•Influencers: to build a reputation with them.

9. Profile

10. Why you need a great profile?
• Your profile is the hub of all your activities.
So:
- It Must be Completed.
- It should build: 1. credibility. 2. trust.
• It’s essential for linkedIn search.
• Good for your presence on the search engine.

11. Optimizing your profile
How is your profile displayed?
•Search view.

12. Optimizing your profile:
How is your profile displayed?
•Groups and answers view.

13. Optimizing your profile:
How is your profile displayed?
•Profile view.

14. Optimizing your profile: your profile
Optimizing
The 5 areas of profile:

15. Your profile – First Impressions
• Professional Photo.
• How can you help them “Title”.
• Keywords “Current & Past job”.
• Establish credibility “Education”.
• Build trust “Connection + Recommendation”.
• Customize URL.
• Call to action “drive to your website”.
• Ex.: Profile - Profile 2

16. Your Profile
Tell your story in 60 second. “or less”
•What do you do?
•What problem do you solve?
•How are you different?
•Why should I care?
•What do you want me to do next- call to action?
•Ex.: Profile
Fill Experience, Education & Activities Sections “with details”.

17. Enhance your profile
Add applications,,
• Blog
• Box.net
• Slide share
• Events
& More…

18. Why is search important?
• Two most popular activities on linkedIn are:
1. Search. 2. Profile view.
•4.2 billion Professionally-oriented searched in 2011.
•5.3 billion searches are estimated in 2012.
Are you appearing on those searches?

19. Rank

20. Keywords

21. Keywords
Why Keyword is important?
What keywords do you want to rank for?.....
•Brainstorm.
•Ask your co-workers.
•Ask your customer.
•Ask your competitor.
•Ask linkedin.
Analysis :
- Google keyword tool.
- SEObook keyword density.

22. STOP.. Don’t stuff your profile with keywords

23. Network

24. Why Network?
Why you need a large Network?
In Search, you will only appear if you are connected with “the
person who do a research” on:
• Level 1
• Level 2
• Level 3
• Group

25. Importance of Networking

26. How are connections made?
> You contact “Add” them.
> They contact you:
• Your “off LinkedIn” activities.
• They found you via search.
• They see your activity on groups.
• They see your answer on LinkedIn answers.
• Recommendation from LinkedIn member (Connections).

27. Adding Connection
your current connections:
•E-Mail
your largest Networks:
•Colleagues.
•Alumni.
•Classmate. (Live – Work – Do)!

28. Expand your Network
• People You May Know.
• Your Connections’ Network.
• Advanced Search.
• Who’s Looking at You.
• Join Groups.
“50” : Your,, Job – Industry – Customer.

29. Stream

30. Listen to Your Network - Your Stream
• Account>> updates you see on your home page.
• Email & Groups>> The frequency of the email.
• LinkedIn Signal>> customize your search.
• LinkedIn Answers.

31. Add Value to your Network
Share relevant content:
•News, Articles, Videos. (about your industry!)
•Answers – LinkedIn Today.
•Tips, how to.
•Questions.
•Events.
•Jobs.

32. Privacy Settings
Profile settings:
• turn on/off your activity.
• who can see your feeds?
• what others see when viewed your profile?
• who can see your connection?

33. Common Mistakes

34. Common Mistakes
• You have an incomplete profile.
• You're not building out your connections!
• You don't belong to the right groups!
• You're not sharing valuable content.
• You only use it if you need a job! =F

35. Did you decide to convert to <Advanced> linkedIn?

36. Questions?

37. internet-life.org/ feedback

39. Thanks :_)
Kareem SaMaRa
Kareem@internet-life.org
http://about.me/kareemsamara
Internet Life Initiative
www.internet-life.org