The document outlines the importance of LinkedIn as a business-oriented social networking platform, highlighting its large membership and traffic. It emphasizes optimizing profiles with complete information, relevant keywords, and building connections to enhance professional presence and reputation. Common mistakes to avoid include having an incomplete profile, failing to connect with others, and only using LinkedIn for job searches.

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2. Agenda
• Why LinkedIn? & What’s your Goals?
• Profile & Keywords.
• Groups.
• Jobs.
• Privacy Settings.
• Be Effective & Common Mistakes!

3. Business Oriented Social Networking Site.
The Biggest In The World.
Search & Connect.
NOT Job Search Site, BUT Often Used That Way.
What is Linkedin?

4. Why?

5. • Largest business & professional social network.
• Brand & position yourself.
• +200 Million Members.
• 2 new member every Second.
• 11th Most Traffic Website.
• Global Network, with local reach.
• Communicate with decision makers & Influential people.
Why I use LinkedIn?

6. 70%
Of employers have Rejecteda job candidate ,
because of his ONLINE INFOROMATION.

7. 85%
Of employers say that a positive online
reputation influences their hiring decisions.

8. Stay in touch VS Make useful contact.
Be entertained VS Keep up to date for your career.
Kill time VS Search for opportunities.
Share content VS Maintain professional identity.
What makes LinkedIn different?
Personal Professional
Spent Time Invest Time
VS

9. Before implementation

10. Goal

11. Where to start?
What is your primary <goal> on linkedIn ?
• Attract Business clients.
• Hire people.
• Get better job.
• Stay connected & Communicate with them.
• Expand your network.

12. Who do you want to connect with? & Why?
• Classmates, Alumni & Colleagues.
To introduce you to your prospect person.
• Influencers: to build a reputation with them.
Where to start?

13. Profile

14. • Your profile is the hub of all your activities.
So:
- It Must be Completed.
- It should build: 1. credibility. 2. trust.
• It’s essential for linkedin search.
• Good for your presence on the search engine.
Why you need a great profile?

15. How is your profile displayed?
• Profile view.
Optimizing your profile:
• Search view.
• Groups view.

16. Optimizing your profile
The 4 areas of profile:
Optimizing your profile:
Image
Summary
Cerrent &
Previous
Jobs
Headline

17. • Professional Photo.
• How can you help them “Title”.
• Keywords “Current & Past job”.
• Establish credibility “Education + Experience ”.
• Build trust “Connection + Recommendation + Endoresement”.
• Customize URL.
• Ex.: Profile - Profile 2
Your Profile – First Impressions

18. Tell your story in 60 second. “or less”
• What do you do?
• What problem do you solve?
• How are you different?
• Why should I care?
• What do you want me to do next- call to action?
• Ex.: Profile
Fill Experience, Education & Activities Sections “with details”.
Your Profile

19. Add applications #
Enhance your profile
Designs! Videos!
Pics! Docs & Slides! Sound!

20. • Two most popular activities on linkedIn are:
1. Search. 2. Profile view.
• 4.2 billion Professionally-oriented searched in 2011.
• 5.7 billion Professionally-oriented searched in 2012.
How to appear on those searches?
Why is search important?

21. Rank

22. Keywords

23. Why Keyword is important?
What keywords do you want to rank for?.....
• Brainstorm.
• Ask your competitor.
• Ask linkedin.
Keywords

24. STOP.. Don’t stuff your profile with keywords

25. Network

26. Why you need a large Network?
In Search, you will only appear if you are connected with “the
person who do a research” on:
• Level 1
• Level 2
• Level 3
• Group
Why Network?

27. Importance of Networking

28.  You contact “Add” them.
• E-Mail
> They contact you:
• Your “off LinkedIn” activities.
• They found you via search.
• They see your activity on groups.
• Recommendation from LinkedIn member (Connections).
How are connections made?

29. Groups

30. Groups
How to choose the best 50 Group?
• Job – Industry – Customer
Communication
Message – Share updates - Like & Comment

31. Jobs

32. linkedin.com/studentjobs

33. Share relevant content:
• News, Articles, Videos. (about your industry!)
• LinkedIn Today.
• Tips, how to.
• Questions.
• Events.
• Jobs.
Add Value to your Network

34. Privacy

35. Profile settings:
• turn on/off your activity.
• who can see your feeds?
• what others see when viewed your profile?
• The frequency of the email.
Privacy Settings

36. Strengths

37. • Stay professional
• Connect carefully
•Build your credibility
How to be Effective on LinkedIn?

38. Common Mistakes

39. Common Mistakes
• You have an incomplete profile.
• You're not building out your connections!
• You don't belong to the right groups!
• You always ask for favors.
• You used to send mass emails.
• You only use it if you need a job! 

40. Questions?
KareemSamara.com/Feedback

41. Thanks : )
@KareemSaMaRa
Social Media Marketing Specialist
Kareem@SBKits.com
01000240293