Windy City Summit: Social Networks - How to Be Compliant and Competitive - 2014 - Dean DeLisle - Forward Progress

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Social Networks

Dean DeLisle
• Founder and CEO of Forward Progress, Inc.
• Train and Coach over 2,000 people per month
• Trained and Coached over 85,000 in Social Network Skills
• Over 30 years in Business Coaching, Consulting and Training
• Call Center, Internet, eMarketing, Event Management, Lead Generation,
Web Seminars, eLearning, eSelling
• Over Two Billion Dollars Sales, over 100 Million Leads, Helped Thouands
of People using Internet Based Lead
• Financial Services, Real Estate, Professional Services, Legal, Accounting
Manufacturing, Telecommunications, Technical, Insurance, Agencies,
Auto, Retail, Banking Educational and Channel Sales…..

Accelerated Learning
• Less Time – Learn More
• Paired Share – Timed Interaction
• Raise Hand – Return to Content

Social Networks
Where Do You Stand Now?
YOU
ARE
HERE

The Changing Landscape
• The Market
• The Information
• The Client

The Issue with Social Networks
• “I don’t have enough time”
• “I don’t know what my voice should be”
• “I worry about negative comments
• “I don’t know what to post”
• “I’m worried about what people will think”

Social Network Efforts
Why do they often not work for organizations?
MINDSET!MINDSET!

Current Use of Social Networks?
• Blogs
• Articles
• Postings
• Status Updates
• Emails
• Video/Photo
• Links

Why Online Social Networks?
• Interactive
• People Are More Responsive
• Builds Trust
• Builds Community
• Viral Activity
• Sharing

Social Networks We Already Know
• Ourselves
• Your Company
• Windy City Summit
• City/Country Clubs
• Chambers
• Industry Clubs
• Organizations
• Charities
• Religious/Health
• Network Groups
• LinkedIn Groups

Social Networks We Already Know – Why?
• Trusted colleagues
• Like-minded people hanging out
• Similar friends associations
• You have more “things” in common
• Similar “beliefs”
• Recommended “in”

How Many Contacts Do You Have That You Cannot
See?
• That know YOU?
• That trust YOU?
• That have done business with YOU?
• That would recommend YOU?

Our Networks

The LinkedIn Network

2014 LinkedIn Stats - Growing
• LinkedIn Has Over 250 Million Members
• Average user has 240 “Connections”
• One degree from over 35,000 “Trusted Connections”
• Two degrees from over 3,200,000 “Trusted Connections”
• 160 Million unique visitors a month
• 1 million new members added per week
• 17.8 million members belong to groups
• 1.2 million comments and posts to groups weekly
• 2 billion people searches annually
• 2 million companies have a company page
OVER 1,000 to 1

What We Want
*Network Science
U.S. Army

Regulatory Compliance Items
• Take Caution – For High regulation industries, social media can be
dangerous when used irresponsibly and communication may be subject to
legal discovery in the event of a lawsuit
• Best Practice – Adopt a social media policy among employees and stick
with it
• Be cohesive with standing company by-laws and Social Compliance items
• Training – Once a policy is adopted, training and coaching is a must;
especially for employees in sales, marketing, and public relations

Social Compliance Items
• Social Media Guidelines – Rules of Engagement
• Be transparent
• Be judicious
• Write about what you know
• Perception is reality
• It’s a conversation
• Are you adding value
• Be responsible
• Create some excitement
• Be a thought leader
• Pause before you move

5 Steps to Successful
Online Community Building

1. Look Good
• Your First Conversation
• Complete Profile
• Be Clear
• What will you do for others?
• Why & How?
• What do you want/need?

1. Look Good

Authenticity Defined
Authenticity Is…..

Authenticity Defined
• Genuineness
• Undisputed Credibility
• Real, honest, sincere
• True to one’s values, spirit, personality, and character despite external
pressures
• Congruence between who you are on the inside and the outside
• Behavioral Integrity – Doing what you say
• Reciprocity, Mutuality

Look Good
Controlled and Guided
Private and Personal Public Business

2. Get Found
Your Personal Business Keywords

3. Training the Team to “Be”
1. Be Compliant
2. Behave Responsibly
3. Be in Community
4. Be Social
5. Be Efficient – Only 20 Minutes/Day

How much time do you have?

4. Connect
• Are you on LinkedIn
• Is it okay if we connect?
• Remember your target!

5. Engage
• Adding Ideal Connections
• Hosting Your Network
• Status Updates
• Home Page Scan

Engagement Continuum
Disengaged Mis-Engaged Engaged
Barely logged in Unconsciously liking
things
Posting and
commenting
Learning about
Person’s profile
And background
Engaging with intent
to transform
relationship for
mutual benefit
Transactional
Conscious, Tied to
Yearning & Emotions
Transformational
Dr. Bob Wright – Wright Graduate University

Engage – Groups

Engage

Engage - Groups
Two Exchanges Maximum then Transfer Offline

Engage - Groups

Social Networks - Success
• Create a Policy
• Create Guidelines
• Look Good together
• Training
• Not just Technical
• Engage Responsibly
• Watch/Listen
• Coach and Support

Thank You!Thank You!

Connect WITH us!
dean@forwardprogress.net
www.ForwardProgress.NET
TWITTER: @FwdProgressInc
TWITTER DEAN: @DeanDeLisle
FACEBOOK: Facebook.com/DeanDeLisle
BUSINESS PAGE: Facebook.com/ForwardProgress
LINKEDIN: LinkedIn.com/in/DeanDeLisle

Windy City Summit: Social Networks - How to Be Compliant and Competitive - 2014 - Dean DeLisle - Forward Progress

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Windy City Summit: Social Networks - How to Be Compliant and Competitive - 2014 - Dean DeLisle - Forward Progress

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