More Related Content Similar to DPI 2015 - Maximize Your LinkedIn Potential - Forward Progress - Dean DeLisle –Social Jack Similar to DPI 2015 - Maximize Your LinkedIn Potential - Forward Progress - Dean DeLisle –Social Jack (20) More from Social Jack (20) DPI 2015 - Maximize Your LinkedIn Potential - Forward Progress - Dean DeLisle –Social Jack2. Dean DeLisle
Founder and CEO
Forward Progress and Social Jack™
- Founder and CEO of Forward Progress, Inc. + Social Jack™
- Train and Coach over 2,000 people per month
- Trained and Coached over 85,000 in Social Network Skills
- Over 30 years in Business Coaching, Consulting and Training
Call Center, Internet, eMarketing, Event Management, Lead Generation,
Web Seminars, eLearning, eSelling
- Over Two Billion Dollars Sales, over 100 Million Leads
- Helped Thousands of People using Internet Based Lead Generation
Technology, Financial Services, Real Estate, Professional Services, Legal,
Accounting Manufacturing, Telecommunications, Technical, Insurance,
Agencies, Retail, Banking, Educational and Channel Sales…..
YOUR EXPERT INSTRUCTOR
3. LEARNING OBJECTIVES
1. Optimize your profile
2. Attract the right connections
3. Increase targeted referrals
4. Set more appointments
3
By the end of this workshop you’ll be able to:
DIGITAL PROFESSIONAL
INSTITUTE
6. Accelerated Learning
• Less Time – Learn More
• Paired Share – Timed
• Raise Hand – Bring it Back
Maximizing Your
LinkedIn Potential
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DIGITAL PROFESSIONAL
INSTITUTE
7. Social Networks
Where Do You Stand Now?
YOU
ARE
HERE
Maximizing Your
LinkedIn Potential
©2015 Forward Progress
DIGITAL PROFESSIONAL
INSTITUTE
8. Social Network Efforts
Why do they often
not work for organizations?
MINDSET!
Maximizing Your
LinkedIn Potential
©2015 Forward Progress
DIGITAL PROFESSIONAL
INSTITUTE
9. The Issue with Social Networks
• “I don’t have enough time”
• “I don’t know what my voice should be”
• “I worry about negative comments
• “I don’t know what to post”
• “I’m worried about what people will think”
Maximizing Your
LinkedIn Potential
©2015 Forward Progress
DIGITAL PROFESSIONAL
INSTITUTE
10. The Popularity of Social Networks
• Cause
• Fear of Missing Out (FoMo)
• Need Connection
• Effect
• Facebook: Over $1.2B
• LinkedIn: Over 350M Members
• Twitter: Over 645M Active Users
• Google+: Over 300M Active Users
Maximizing Your
LinkedIn Potential
©2015 Forward Progress
DIGITAL PROFESSIONAL
INSTITUTE
11. Current Use of Social Networks?
• Blogs
• Articles
• Postings
• Status Updates
• Emails
• Video/Photo
• Links
Maximizing Your
LinkedIn Potential
©2015 Forward Progress
DIGITAL PROFESSIONAL
INSTITUTE
12. Why Online Social Networks?
• Interactive
• People Respond Well
• Builds Trust
• Builds Community
• Viral Activity
• Sharing
Maximizing Your
LinkedIn Potential
©2015 Forward Progress
DIGITAL PROFESSIONAL
INSTITUTE
14. What Is Your Destination?
Maximizing Your
LinkedIn Potential
©2015 Forward Progress
DIGITAL PROFESSIONAL
INSTITUTE
15. Your Social Network C.E.O.
• Connections
• Engagement
• Outcome
Maximizing Your
LinkedIn Potential
©2015 Forward Progress
DIGITAL PROFESSIONAL
INSTITUTE
17. Engagement
Engagement
• Likes
• Comments
• Shares
• Direct Messages
• Try using SproutSocial or Hootsuite to measure
• www.sproutsocial.com
• www.hootsuite.com
Maximizing Your
LinkedIn Potential
©2015 Forward Progress
DIGITAL PROFESSIONAL
INSTITUTE
18. Outcome
Outcome
• Emails/Contacts
• New Connections
• New Followers
• New Likes
• New Subscribers
• New Orders
• New Sales
Maximizing Your
LinkedIn Potential
©2015 Forward Progress
DIGITAL PROFESSIONAL
INSTITUTE
19. Network Science
Node: Individual
Link: Connection between two nodes
Cluster: Several linked nodes
Hub: Large cluster, several clusters
Courtesy of US Army
Maximizing Your
LinkedIn Potential
©2015 Forward Progress
DIGITAL PROFESSIONAL
INSTITUTE
21. Your Ideal Network – Best Relationships
List Top 5
People
List Top
10 People
List Top
25 People
1. What % of your business Volume do you get from the Top 5?
2. What % of your business volume do you get from the Next Level?
3. What % of your business volume do you get from the Outer Layer?
Maximizing Your
LinkedIn Potential
©2015 Forward Progress
DIGITAL PROFESSIONAL
INSTITUTE
22. Network Hubs
Hub: Large Cluster
Or group of cluster
of network connections.
You
Conferences
Colleagues
Charities
Clients
Partners
Associations
Maximizing Your
LinkedIn Potential
©2015 Forward Progress
DIGITAL PROFESSIONAL
INSTITUTE
23. Social Networks We Already Know
• Ourselves
• Our Business
• Digital Professional Institute
• City/Country Clubs
• Chambers
• Industry Clubs
• Organizations
• Charities
• Religious/Health
• LinkedIn Groups
Maximizing Your
LinkedIn Potential
©2015 Forward Progress
DIGITAL PROFESSIONAL
INSTITUTE
24. How Many Contacts Do You Have That You Cannot See?
• That know YOU?
• That trust YOU?
• That have done business with YOU?
• That would recommend YOU?
Dean Sue Mark Pat
Maximizing Your
LinkedIn Potential
©2015 Forward Progress
DIGITAL PROFESSIONAL
INSTITUTE
26. 2014 LinkedIn Stats - Growing
• LinkedIn Has Over 350 Million Members
• Average user has 240 “Connections”
• One degree from over 35,000 “Trusted Connections”
• Two degrees from over 3,200,000 “Trusted Connections”
• 160 Million unique visitors a month
• 1 million new members added per week
• 17.8 million members belong to groups
• 1.2 million comments and posts to groups weekly
• 2 billion people searches annually
• 2 million companies have a company page
OVER 1,000 to 1
Maximizing Your
LinkedIn Potential
DIGITAL PROFESSIONAL
INSTITUTE
27. Your Professional Keywords
• What are you an expert in?
• How would your ideal prospect find you?
• What would they “yell” or “Google” to find you?
What makes you different?
• What is your skill set?
Maximizing Your
LinkedIn Potential
©2015 Forward Progress
DIGITAL PROFESSIONAL
INSTITUTE
28. What are Your Keywords?
• What is your industry?
• What are you an expert in?
• How would your ideal prospect find you?
• What would they “yell” or “Google” to find you?
• What makes you different?
• What is your skill set?
Maximizing Your
LinkedIn Potential
©2015 Forward Progress
DIGITAL PROFESSIONAL
INSTITUTE
29. Your Professional Profile
• Complete Profile
• Be Clear
• What will you for others?
• Why & How?
• What do you want/need?
Maximizing Your
LinkedIn Potential
©2015 Forward Progress
DIGITAL PROFESSIONAL
INSTITUTE
34. Share Your Published Work
Maximizing Your
LinkedIn Potential
©2015 Forward Progress
DIGITAL PROFESSIONAL
INSTITUTE
37. Adding Connections
Start the Conversation
• Are you on LinkedIn?
• Is it ok if we connect?
• Get social!
Maximizing Your
LinkedIn Potential
©2015 Forward Progress
DIGITAL PROFESSIONAL
INSTITUTE
38. Remember
1. Be personal
2. Reference meeting
3. Include personal info
4. Set appointment
5. Add phone number
Maximizing Your
LinkedIn Potential
©2015 Forward Progress
DIGITAL PROFESSIONAL
INSTITUTE
39. Your Posting = Conversation
• When you post, you are talking!
• What does your audience want?
• What do they need?
• What are you passionate about?
• What will showcase your personality?
• What can you provide?
Maximizing Your
LinkedIn Potential
©2015 Forward Progress
DIGITAL PROFESSIONAL
INSTITUTE
40. Value Based Posting (Conversation)
Maximizing Your
LinkedIn Potential
©2015 Forward Progress
DIGITAL PROFESSIONAL
INSTITUTE
43. Engage with Connections’ Activity
Maximizing Your
LinkedIn Potential
©2015 Forward Progress
DIGITAL PROFESSIONAL
INSTITUTE
49. Assignment
• Fix Your Profiles – Look Good!
• Be Complete – Be Relevant
• What will you do for others?
• What do you want/need?
• Add new items!
• Be Social
• Have Meaningful Conversation
• Provide Value
• Be Present!
Maximizing Your
LinkedIn Potential
©2015 Forward Progress
DIGITAL PROFESSIONAL
INSTITUTE
50. ©2015 Forward Progress
Connect WITH us!
dean@forwardprogress.net
TWITTER: Twitter.com/FwdProgressInc
TWITTER: Twitter.com/DeanDeLisle
TWITTER: Twitter.com/SocialJack
FACEBOOK: Facebook.com/SocialJack
FACEBOOK: Facebook.com/DeanDeLisle
BUSINESS PAGE: Facebook.com/ForwardProgress
LINKEDIN: LinkedIn.com/in/DeanDeLisle
Contact Us
www.ForwardProgress.net
www.SocialJack.com
Maximizing Your
LinkedIn Potential
DIGITAL PROFESSIONAL
INSTITUTE
Editor's Notes Staying Active online
Being SOCIAL
How many of you enjoy what you do?
Are proud of what you do? What are you afraid of when you post?
No one will respond?
Looking “stupid?” Name three of your networks!! - Let’s look at the LinkedIn Network
- This is just a little bit above average.
- Look at these numbers in your network!!! It’s huge! YOUR FIRST CONVERSATION Complete these!
- Explain how to get to that page