LinkedIn: How the Next Generation of Networking Can Work for You - Dean DeLisle - NADP - Forward Progress

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This slidedeck supplemented Dean DeLisle's discussion with the National Association of Dental Plans on how LinkedIn's network can benefit dental insurance professionals.

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  • What are you afraid of when you post?
    No one will respond?
    Looking “stupid?”
  • What are you afraid of when you post?
    No one will respond?
    Looking “stupid?”
  • Name three of your networks!!
  • - Let’s look at the LinkedIn Network
    - This is just a little bit above average.
    - Look at these numbers in your network!!!
  • It’s huge!
  • YOUR FIRST CONVERSATION
  • Complete these!
    - Explain how to get to that page
  • LinkedIn: How the Next Generation of Networking Can Work for You - Dean DeLisle - NADP - Forward Progress

    1. 1. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc
    2. 2. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Dean DeLisle • Founder and CEO of Forward Progress, Inc. • Train and Coach over 2,000 people per month • Trained and Coached over 85,000 in Social Network Skills • Over 30 years in Business Coaching, Consulting and Training • Call Center, Internet, eMarketing, Event Management, Lead Generation, Web Seminars, eLearning, eSelling • Over Two Billion Dollars Sales, over 100 Million Leads • Helped Thousands of People using Internet Based Lead Generation • Financial Services, Real Estate, Professional Services, Legal, Accounting Manufacturing, Telecommunications, Technical, Insurance, Agencies, Auto, Retail, Banking Educational and Channel Sales…..
    3. 3. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Social Networks Where Do You Stand Now? YOU ARE HERE
    4. 4. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Social Network Efforts Why do they often not work for organizations?
    5. 5. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Social Network Efforts Why do they often not work for organizations? MINDSET!MINDSET!
    6. 6. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc The Issue with Social Networks
    7. 7. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc The Issue with Social Networks
    8. 8. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc The Popularity of Social Networks • Cause • Fear of Missing Out (FoMo) • Need Connection • Effect • Facebook: Over $1.2B • LinkedIn: Over 300M Members • Twitter: Over 645M Active Users • Google+: Over 300M Active Users
    9. 9. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Why Online Social Networks? • Interactive • People Respond Well • Builds Trust • Builds Community • Viral Activity • Sharing
    10. 10. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Referral Based Leads Why are referral-based leads so great?
    11. 11. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Referral Based Leads Why are referral-based leads so great? They’re WarmThey’re Warm
    12. 12. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Social Networks We Already Know • Ourselves • Our Business • NADP • City/Country Clubs • Chambers • Industry Clubs • Organizations • Charities • Religious/Health • LinkedIn Groups
    13. 13. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc How Many Contacts Do You Have That You Cannot See? • That know YOU? • That trust YOU? • That have done business with YOU? • That would recommend YOU?
    14. 14. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc How Many Contacts Do You Have That You Cannot See? • That know YOU? • That trust YOU? • That have done business with YOU? • That would recommend YOU?
    15. 15. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc How Many Contacts Do You Have That You Cannot See? • That know YOU? • That trust YOU? • That have done business with YOU? • That would recommend YOU?
    16. 16. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc How Many Contacts Do You Have That You Cannot See? • That know YOU? • That trust YOU? • That have done business with YOU? • That would recommend YOU?
    17. 17. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc How Many Contacts Do You Have That You Cannot See? • That know YOU? • That trust YOU? • That have done business with YOU? • That would recommend YOU?
    18. 18. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Current Use of Social Networks? • Blogs • Articles • Postings • Status Updates • Emails • Video/Photo • Links
    19. 19. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc The LinkedIn Network
    20. 20. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc 2014 LinkedIn Stats - Growing • LinkedIn Has Over 300 Million Members • Average user has 240 “Connections” • One degree from over 35,000 “Trusted Connections” • Two degrees from over 3,200,000 “Trusted Connections” • 160 Million unique visitors a month • 1 million new members added per week • 17.8 million members belong to groups • 1.2 million comments and posts to groups weekly • 2 billion people searches annually • 2 million companies have a company page OVER 1,000 to 1
    21. 21. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Your Professional Profile • Complete Profile • Be Clear • What will you for others? • Why & How? • What do you want/need?
    22. 22. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc
    23. 23. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Express Yourself
    24. 24. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Share Your Work
    25. 25. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Share Your Projects
    26. 26. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Share Your Published Work
    27. 27. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Share Skills and Manage Endorsements
    28. 28. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc
    29. 29. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Adding Connections Start the Conversation • Are you on LinkedIn? • Is it ok if we connect? • Get social!
    30. 30. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Remember 1.Be personal 2.Reference meeting 3.Include personal info 4.Set appointment 5.Add phone number
    31. 31. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Your Posting • When you post, you are talking! • What does your audience want? • What do they need? • What are you passionate about? • What will showcase your personality? • What can you provide?
    32. 32. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Value Based Posting
    33. 33. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Value Based Posting
    34. 34. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Homepage Interaction
    35. 35. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Engage with Connections’ Activity
    36. 36. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Search and Message
    37. 37. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Search and Message
    38. 38. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Set the Hook
    39. 39. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Group Networking
    40. 40. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Assignment • Fix Your Profiles – Look Good! • Be Complete – Be Relevant • What will you do for others? • What do you want/need? • Add new items! • Be Social • Have Meaningful Conversation • Provide Value • Be Present!
    41. 41. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Thank You!Thank You!
    42. 42. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Connect WITH us! dean@forwardprogress.net TWITTER: Twitter.com/FwdProgressInc TWITTER: Twitter.com/DeanDeLisle FACEBOOK: Facebook.com/DeanDeLisle BUSINESS PAGE: Facebook.com/ForwardProgress LINKEDIN: LinkedIn.com/in/DeanDeLisle www.ForwardProgress.NET

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