Digital Professional Institute 2015 - Maximize Your LinkedIn Potential - Forward Progress - Dean DeLisle –Social Jack
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Join Linkedin Expert, Dean R. DeLisle for an evening workshop on how to boost your Linkedin profile to help gain a competitive edge in your industry. Join Dean as he covers tips and best practicies for making the most out of Linkedin and finding your next business connection. Date: February 26th Time: 6:00 pm – 7:30 pm Organizer: Digital Professional Institute Website: www.digitalprofessionalinstitute.com Venue: Tribeca Flashpoint Academy – 111 West Washington , Chicago, 60602 Topics Include: – Gaining an in-depth understanding of Linkedin, how and why its members use it, and how to leverage it for yourself – Learning best practices when building a personal profile page – Utilizing Linkedin networking and communities to grow your network About the Instructor: For over 30 years, Dean has demonstrated his ability to accelerate companies, stimulate business development, and make operations more efficient. He harnesses the ever-evolving power of technology, paired with consulting, coaching, and training skills to implement sound business practices. Using the power of online social networks in addition to traditional media practices, he has helped numerous clients pack the room for events and establish their online and media presence. He has also helped clients with countless company, brand, product, and service launches. Dean uses every tool available when weaving aspects of every medium to achieve the end goal and accelerate his clients’ business growth.
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Digital Professional Institute 2015 - Maximize Your LinkedIn Potential - Forward Progress - Dean DeLisle –Social Jack
- 1. Maximizing Your LinkedIn Potential 1/15/2015 1
- 2. Dean DeLisle Founder and CEO Forward Progress and Social Jack™ - Founder and CEO of Forward Progress, Inc. + Social Jack™ - Train and Coach over 2,000 people per month - Trained and Coached over 95,000 in Social Network Skills - Over 30 years in Business Coaching, Consulting and Training Call Center, Internet, eMarketing, Event Management, Lead Generation, Web Seminars, eLearning, eSelling - Over Two Billion Dollars Sales, over 100 Million Leads - Helped Thousands of People using Internet Based Lead Generation Technology, Financial Services, Real Estate, Professional Services, Legal, Accounting Manufacturing, Telecommunications, Technical, Insurance, Agencies, Retail, Banking, Educational and Channel Sales….. YOUR EXPERT INSTRUCTOR TWITTER: Twitter.com/FwdProgressInc TWITTER: Twitter.com/DeanDeLisle TWITTER: Twitter.com/SocialJack FACEBOOK: Facebook.com/SocialJack FACEBOOK: Facebook.com/DeanDeLisle BUSINESS PAGE: Facebook.com/ForwardProgress LINKEDIN: LinkedIn.com/in/DeanDeLisle
- 3. LEARNING OBJECTIVES 1. Optimize your profile 2. Attract the right connections 3. Increase targeted referrals 4. Set more appointments 3 By the end of this workshop you’ll be able to: DIGITAL PROFESSIONAL INSTITUTE
- 4. ©2015 Forward Progress Relationship Marketing Why does it often not work for organizations? MINDSET! DIGITAL PROFESSIONAL INSTITUTE
- 5. ©2015 Forward Progress • Assignment Tracker • Keyword Planner ACTIVITIES 2 Worksheets 5 FESSIONAL INSTITUTE
- 6. Accelerated Learning • Less Time – Learn More • Paired Share – Timed • Raise Hand – Bring it Back Maximizing Your LinkedIn Potential D I G I T A L P R O F E S S I O N ©2015 Forward Progress DIGITAL PROFESSIONAL INSTITUTE
- 7. Social Networks Where Do You Stand Now? YOU ARE HERE Maximizing Your LinkedIn Potential ©2015 Forward Progress DIGITAL PROFESSIONAL INSTITUTE
- 8. Social Network Efforts Why do they often not work for organizations? MINDSET! Maximizing Your LinkedIn Potential ©2015 Forward Progress DIGITAL PROFESSIONAL INSTITUTE
- 9. The Issue with Social Networks • “I don’t have enough time” • “I don’t know what my voice should be” • “I worry about negative comments • “I don’t know what to post” • “I’m worried about what people will think” Maximizing Your LinkedIn Potential ©2015 Forward Progress DIGITAL PROFESSIONAL INSTITUTE
- 10. The Popularity of Social Networks • Cause • Fear of Missing Out (FoMo) • Need Connection • Effect • Facebook: Over $1.2B • LinkedIn: Over 350M Members • Twitter: Over 645M Active Users • Google+: Over 300M Active Users Maximizing Your LinkedIn Potential ©2015 Forward Progress DIGITAL PROFESSIONAL INSTITUTE
- 11. Current Use of Social Networks? • Blogs • Articles • Postings • Status Updates • Emails • Video/Photo • Links Maximizing Your LinkedIn Potential ©2015 Forward Progress DIGITAL PROFESSIONAL INSTITUTE
- 12. Why Online Social Networks? • Interactive • People Respond Well • Builds Trust • Builds Community • Viral Activity • Sharing Maximizing Your LinkedIn Potential ©2015 Forward Progress DIGITAL PROFESSIONAL INSTITUTE
- 13. Your Main Goal Maximizing Your LinkedIn Potential ©2015 Forward Progress DIGITAL PROFESSIONAL INSTITUTE
- 14. What Is Your Destination? Maximizing Your LinkedIn Potential ©2015 Forward Progress DIGITAL PROFESSIONAL INSTITUTE
- 15. Your Social Network C.E.O. • Connections • Engagement • Outcome Maximizing Your LinkedIn Potential ©2015 Forward Progress DIGITAL PROFESSIONAL INSTITUTE
- 16. Connections Connection • Emails/Contacts • New Connections • New Followers • New Likes • New Subscribers Maximizing Your LinkedIn Potential ©2015 Forward Progress DIGITAL PROFESSIONAL INSTITUTE
- 17. Engagement Engagement • Likes • Comments • Shares • Direct Messages • Try using SproutSocial or Hootsuite to measure • www.sproutsocial.com • www.hootsuite.com Maximizing Your LinkedIn Potential ©2015 Forward Progress DIGITAL PROFESSIONAL INSTITUTE
- 18. Outcome Outcome • Emails/Contacts • New Connections • New Followers • New Likes • New Subscribers • New Orders • New Sales Maximizing Your LinkedIn Potential ©2015 Forward Progress DIGITAL PROFESSIONAL INSTITUTE
- 19. Network Science Node: Individual Link: Connection between two nodes Cluster: Several linked nodes Hub: Large cluster, several clusters Courtesy of US Army Maximizing Your LinkedIn Potential ©2015 Forward Progress DIGITAL PROFESSIONAL INSTITUTE
- 20. Maximizing Your LinkedIn Potential ©2015 Forward Progress DIGITAL PROFESSIONAL INSTITUTE
- 21. Your Ideal Network – Best Relationships List Top 5 People List Top 10 People List Top 25 People 1. What % of your business Volume do you get from the Top 5? 2. What % of your business volume do you get from the Next Level? 3. What % of your business volume do you get from the Outer Layer? Maximizing Your LinkedIn Potential ©2015 Forward Progress DIGITAL PROFESSIONAL INSTITUTE
- 22. Network Hubs Hub: Large Cluster Or group of cluster of network connections. You Conferences Colleagues Charities Clients Partners Associations Maximizing Your LinkedIn Potential ©2015 Forward Progress DIGITAL PROFESSIONAL INSTITUTE
- 23. Social Networks We Already Know • Ourselves • Our Business • Digital Professional Institute • City/Country Clubs • Chambers • Industry Clubs • Organizations • Charities • Religious/Health • LinkedIn Groups Maximizing Your LinkedIn Potential ©2015 Forward Progress DIGITAL PROFESSIONAL INSTITUTE
- 24. How Many Contacts Do You Have That You Cannot See? • That know YOU? • That trust YOU? • That have done business with YOU? • That would recommend YOU? Dean Sue Mark Pat Maximizing Your LinkedIn Potential ©2015 Forward Progress DIGITAL PROFESSIONAL INSTITUTE
- 25. The LinkedIn Network Maximizing Your LinkedIn Potential ©2015 Forward Progress DIGITAL PROFESSIONAL INSTITUTE
- 26. 2014 LinkedIn Stats - Growing • LinkedIn Has Over 350 Million Members • Average user has 240 “Connections” • One degree from over 35,000 “Trusted Connections” • Two degrees from over 3,200,000 “Trusted Connections” • 160 Million unique visitors a month • 1 million new members added per week • 17.8 million members belong to groups • 1.2 million comments and posts to groups weekly • 2 billion people searches annually • 2 million companies have a company page OVER 1,000 to 1 Maximizing Your LinkedIn Potential DIGITAL PROFESSIONAL INSTITUTE
- 27. Your Professional Keywords • What are you an expert in? • How would your ideal prospect find you? • What would they “yell” or “Google” to find you? What makes you different? • What is your skill set? Maximizing Your LinkedIn Potential ©2015 Forward Progress DIGITAL PROFESSIONAL INSTITUTE
- 28. What are Your Keywords? • What is your industry? • What are you an expert in? • How would your ideal prospect find you? • What would they “yell” or “Google” to find you? • What makes you different? • What is your skill set? Maximizing Your LinkedIn Potential ©2015 Forward Progress DIGITAL PROFESSIONAL INSTITUTE
- 29. Your Professional Profile • Complete Profile • Be Clear • What will you for others? • Why & How? • What do you want/need? Maximizing Your LinkedIn Potential ©2015 Forward Progress DIGITAL PROFESSIONAL INSTITUTE
- 30. Maximizing Your LinkedIn Potential ©2015 Forward Progress DIGITAL PROFESSIONAL INSTITUTE
- 31. Express Yourself Maximizing Your LinkedIn Potential ©2015 Forward Progress DIGITAL PROFESSIONAL INSTITUTE
- 32. Share Your Work Maximizing Your LinkedIn Potential ©2015 Forward Progress DIGITAL PROFESSIONAL INSTITUTE
- 33. Share Your Projects Maximizing Your LinkedIn Potential ©2015 Forward Progress DIGITAL PROFESSIONAL INSTITUTE
- 34. Share Your Published Work Maximizing Your LinkedIn Potential ©2015 Forward Progress DIGITAL PROFESSIONAL INSTITUTE
- 35. Share Skills and Manage Endorsements Maximizing Your LinkedIn Potential ©2015 Forward Progress DIGITAL PROFESSIONAL INSTITUTE
- 36. Maximizing Your LinkedIn Potential ©2015 Forward Progress DIGITAL PROFESSIONAL INSTITUTE
- 37. Adding Connections Start the Conversation • Are you on LinkedIn? • Is it ok if we connect? • Get social! Maximizing Your LinkedIn Potential ©2015 Forward Progress DIGITAL PROFESSIONAL INSTITUTE
- 38. Remember 1. Be personal 2. Reference meeting 3. Include personal info 4. Set appointment 5. Add phone number Maximizing Your LinkedIn Potential ©2015 Forward Progress DIGITAL PROFESSIONAL INSTITUTE
- 39. Your Posting = Conversation • When you post, you are talking! • What does your audience want? • What do they need? • What are you passionate about? • What will showcase your personality? • What can you provide? Maximizing Your LinkedIn Potential ©2015 Forward Progress DIGITAL PROFESSIONAL INSTITUTE
- 40. Value Based Posting (Conversation) Maximizing Your LinkedIn Potential ©2015 Forward Progress DIGITAL PROFESSIONAL INSTITUTE
- 41. Value Based Posting Maximizing Your LinkedIn Potential ©2015 Forward Progress DIGITAL PROFESSIONAL INSTITUTE
- 42. Homepage Interaction Maximizing Your LinkedIn Potential ©2015 Forward Progress DIGITAL PROFESSIONAL INSTITUTE
- 43. Engage with Connections’ Activity Maximizing Your LinkedIn Potential ©2015 Forward Progress DIGITAL PROFESSIONAL INSTITUTE
- 44. Search and Message Maximizing Your LinkedIn Potential ©2015 Forward Progress DIGITAL PROFESSIONAL INSTITUTE
- 45. Search and Message Maximizing Your LinkedIn Potential ©2015 Forward Progress DIGITAL PROFESSIONAL INSTITUTE
- 46. Set the Hook Maximizing Your LinkedIn Potential ©2015 Forward Progress DIGITAL PROFESSIONAL INSTITUTE
- 47. Group Networking Maximizing Your LinkedIn Potential ©2015 Forward Progress DIGITAL PROFESSIONAL INSTITUTE
- 48. Questions? Maximizing Your LinkedIn Potential DIGITAL PROFESSIONAL INSTITUTE
- 49. Assignment • Fix Your Profiles – Look Good! • Be Complete – Be Relevant • What will you do for others? • What do you want/need? • Add new items! • Be Social • Have Meaningful Conversation • Provide Value • Be Present! Maximizing Your LinkedIn Potential ©2015 Forward Progress DIGITAL PROFESSIONAL INSTITUTE
- 50. ©2015 Forward Progress Connect WITH us! dean@forwardprogress.net TWITTER: Twitter.com/FwdProgressInc TWITTER: Twitter.com/DeanDeLisle TWITTER: Twitter.com/SocialJack FACEBOOK: Facebook.com/SocialJack FACEBOOK: Facebook.com/DeanDeLisle BUSINESS PAGE: Facebook.com/ForwardProgress LINKEDIN: LinkedIn.com/in/DeanDeLisle Contact Us www.ForwardProgress.net www.SocialJack.com Maximizing Your LinkedIn Potential DIGITAL PROFESSIONAL INSTITUTE
- 51. THANK YOU
Editor's Notes
- Staying Active online Being SOCIAL How many of you enjoy what you do? Are proud of what you do?
- What are you afraid of when you post? No one will respond? Looking “stupid?”
- Name three of your networks!!
- - Let’s look at the LinkedIn Network - This is just a little bit above average. - Look at these numbers in your network!!!
- It’s huge!
- YOUR FIRST CONVERSATION
- Complete these! - Explain how to get to that page