Social Media in HR• 89% of companies will use social media networks for recruiting• 86% of employers say candidates should make their profiles more employer-friendly• 79% of Hiring Managers and recruiters review applicants’ online info• 65%+ of companies have successfully hired via social media• 55%+ plan to invest more in social recruiting this yearSource: CareerEnlightenment.com
Social Media in HR• 1 of 3 Employers rejected candidates based on something they found about them online• 14.4 million: amount of people that used social media to find last job in 2011• 24% of Hiring Managers found “fit and personality” from a social media profile• 92% of Recruiters use social networks to recruit (86% LinkedIn, 60% Facebook, 50% Twitter)Source: CareerEnlightenment.com
How social media has changed our behavior: Employer: References? #dontneedem
Facebook now has over 425 millionMOBILE usersDo you have a usable mobile web site?
Facebook: Statistics • More than 50% of active users log in each day • People spend over 700 billion minutes per month on Facebook • 2 billion posts are “liked” each day • 250 million photos are shared each day • 1 million business page “likes” are happening each day – and that is shared with all of their friendsSource: Facebook
Facebook is a POWERFUL tool for recruiting but…
Other networks are even stronger!Source: 2012 Social Recruiting Activity ReportBullhorn Research
Other networks are even stronger!• For job applications, LinkedIn is driving almost nine times more applications than Facebook and three times more than Twitter• Twitter drives almost twice as many job views per job as Facebook and three times more applications per job• A Twitter follower is almost 3 times more likely to apply to a job posting than a LinkedIn connection and 8 times more likely to apply than a Facebook fan• Facebook is the network least connected to by recruiters, with only 10% using it in combination with LinkedIn for recruitingSource: 2012 Social Recruiting Activity ReportBullhorn Researchhttp://www.bullhornreach.com/cmsites/default/files/BullhornReach_2012ActivityReport_v5.pdf
More Apps / Resources• HirePlug: Adds “we are hiring” tab to your Company Facebook page• Unrabble: Asks applicants to provide references to substantiate claims and achievements• CrowdHired: Crowdsourcing for finding candidates• Jobvite.com: Recruiting platform for the social web
Lesser-known one to watch: Quora• Quora aggregates questions and answers to topics and allows users to collaborate on them by editing questions and suggesting edits to other users answers• Do I need to use it? If you want to find quick answers to questions on a VAST variety of topics, test it out, you’ll like it!• Great opportunity to research candidates, establish expertise, talk with peers
LinkedIn operates the world’s largestprofessional network on the Internet with more than 120 million members in over 200 countries and territories
Who’s there?• Members grew to 115.8 million, an increase of 61% from the second quarter of 2010• 50% of users are the decision makers at their company• 1.3 million small business owners on LinkedIn• 12 million small business professionals• 5.5 million high tech managers• More than 6.5 million students and 9 million recent college grads
Optimize your LinkedIn profile• Do not allow it to be a dull, one dimensionalview of who you are• LinkedIn is more than an online resume• What you do is way beyond your resume• Use accomplishments that can be measured• Get recommendations and introductions• For Companies, have a profile with jobopportunities
• First, look at what you have accomplished• Differentiate: what have you done to set yourself apart?• How have you done the job better than anyone else?• What problems did you solve?• Show your passion!
Stay Connected•Add people you meet in meetings, trade shows,other events• Once you’ve met, stay connected• Get to know them better, be prepared for nextconversation• Encourage them to follow your company• Post personal and company status updates
Tips for Social Job Seekers• Use your privacy settings and lists wisely!• Facebook: Post “notes” – stay in newsfeeds longer (about your job search, skills, etc)• Twitter: Follow companies and job feeds, see job sites that aggregate Twitter feeds (twitjobsearch.com, etc)• LinkedIn: Use a profile image that is consistent and memorable, highlight measurable achievements and promote yourself
Tips for recruiting via social media• Communicate with candidates across platforms• Make it personal – who is doing your updates?• Keep it real – go beyond PR, consider employee stories• Deliver exclusivity – followers/fans should get more than company site posts• Add value – make posts count. What’s workplace like?• Stay ahead of the curve – platform, channels
For future consideration…• What is the appropriate level of openness? Should you restrict what employees and managers say?• How much blurring of public and private life is too much?• How can the company prevent abuse of social media? Employees and managers need to know that there will be serious consequences for any misuse of this potentially combustible form of communication.• How do you communicate what Company information is confidential and what is public?