Recommended
More Related Content
Similar to Pitch
Similar to Pitch (20)
More from estelleknowles
More from estelleknowles (20)
Recently uploaded
Recently uploaded (20)
Pitch
- 1. PITCH
- 2. Target audience ■ Fun, loving 16-25 year old mass market ■ Aspirers- up to date with mainstream culture, style and trends ■ Explorers- having a desire to know more, seek discovery
- 3. What are they missing from the market? ■ Magazines are bought by teens, young adults for entertainmentpurposes ■ There is no balanced opportunity for young people to seek information on the world around them in a way that entertains and engages them ■ Entertainmentcan be adjusted to incorporate a senseof reality, education and purpose
- 4. WE NEED A BALANCE BETWEEN POPULAR, ENTERTAINING CULTURE AND EDUCATION ON TOPICS AND ISSUES IN ORDER TO INFLUENCE A YOUNG AND THRIVING GENERATION TO MAKE CHANGE AND MOVE FORWARD IN HUMANITY
- 5. The solution ■ A new magazine that uses entertainmentand popular culture to explore relevant issues, concepts and topics ■ Entertainmentcould be intertextuality of icons, getting the audience involved etc
- 7. Why will it work? ■ 72% of teens use instagram. ■ Top 10 instagram accounts include; Selena Gomez, Ariana Grande, Kim Kardashian, Kylie Jenner ■ Extinction Rebellion caused thousands of teens to strike against school and go on marches across London