Recommended
More Related Content
What's hot
What's hot (19)
Similar to Magazines and audience
Similar to Magazines and audience (20)
Recently uploaded
Recently uploaded (20)
Magazines and audience
- 1. Magazines and Audience Katie Lockwood
- 2. Two magazines that have an audience of 18- 34 year olds Cosmopolitan Vogue
- 3. Psychographics • Aspirer: The Aspirer has a need for status and cares for image, appearance, fashion & beauty etc. They are generally quite materialistic and they are driven by other people’s thoughts and perceptions of them rather than their own interests and values. • Mainstreamer: The Mainstreamer has a need for security and their interests generally revolve around domestic practices and daily routines. They respond to big established brands and are the largest group of the 4Cs.
- 4. Audiences of ‘mainstreamers’ and ‘aspirers’ • Mainstreamers: Cosmopolitan for a domestic audience, who respond to big brands/ well known magazines. • Aspirers: Elle, for audiences who care, deeply about image, beauty and persona.
- 6. ELLE- The Aspirer • Audiences who are The Aspirers, would certainly take interest in ELLE magazine. It is full of the latest fashion and design trends, to keep audiences up to date with what’s new. • Aspirers have a need for status and take interest in appearance, image and fashion.
- 7. Textual Analysis: How does the product use media language and construct representations to appeal to a target audience? Main Image: Jodie Comer was the star of a popular, trendy show, ‘Killing Eve’- This may attract fans of the show and Aspirers who enjoy the ‘latest thing’. Masthead: ELLE, placed in big text behind the central image to draw attention to Jodie Comer. Direct Mode of Address- Extra-Diegetic Gaze: to establish a connection between Jodie Comer and the audience to persuade you into buying the magazine Coverlines: Discussing new trends and more fashion- advertising what else the magazine contains Representations: Jodie Comer’s character on the show, is ruthless, powerful and well- liked. Showing what could be called “Girl Power”. Positive representation of women ‘Sisterhood Now’- a positive representation of women- including ALL women. Direct Mode Of Address- Synthetic personalisation: Makes the connection between the magazine and audience seem more personal and convince the audience to buy/take more of an interest in the magazine.
- 8. Cosmopolitan Magazine- demographics • Publisher-Hearst Source: http://www.cosmomediakit.com/r5/s howkiosk.asp?listing_id=4785154&cat egory_code=demo&category_id=7710 9
- 9. Cosmopolitan-The Mainstream • Mainstream Audiences would like Cosmopolitan magazine because it is a well- known magazine, which means it’s somewhat trustworthy and an established brand. Furthermore, the main image on most of the magazine covers are a familiar celebrity figure, so this may convince certain mainstreamers to buy it if they recognise the figure on the page. It usually follows typical genre conventions of a magazine too. • Also, Cosmopolitan doesn’t just cover fashion and entertainment, it talks about health and lifestyle occasionally along with other domesticated topics. It focuses a lot on women's lifestyle so this sense of security is recognisable to female audiences
- 10. Textual Analysis: How does the product use media language and construct representations to appeal to a target audience? Masthead: Behind centre image to draw attention to Ariana Grande and the pink colour pallet to connote femininity Celebrity Figure: Ariana Grande is well-known so many people, especially 18-34 year olds will be familiar with her music or who she is- influencing them to buy the magazine Coverlines: mentioning shoes, bags and fashion items: familiar to what is usually featured ‘Sex’, ‘Style’ and ‘Power’ are arranged in the z-line layout, allowing the audience to quickly scan the page without hesitation or confusion at the structure Representation: Ariana Grande is considered a powerful female figure so to have her on the front cover with the coverlines and rhetorical questions like ‘Is your boss casually sexist?’ shows that this is clearly aimed towards women and has a positive representation of women Coverlines: ‘56 trends only 90s kids know’, appeals to people who grew up in the 90s and creates feelings of nostalgia and comfort which holds as a key value for mainstreamers Extra-diegetic gaze: to show a connection between Ariana and the Audience to convince them to buy it