2. Textual Analysis
■ Red colour scheme connotes power, danger and dominance-
representational of the cover story on smart women by Karlie Kloss.
Strong Feminism is also presented by the verb "powered by". Along with
Kloss' direct address and striking pose
■ Brand identity is pursued by the recognisable masthead printed behind
the model, creating an interesting layout. The fonts are consitantly
tall, thin and delicate against the image ensuring the writing does not
overpower the image
■ Kloss' personality is represented through direct address and the
handwritting font as though she had signed the magazine (useful
graphic)
■ The cover is aesthetically pleasing due to the consistent colour scheme,
the layout ratio of thirds with subtle text around the model. The magazine
connotes sophistication and strong female representation
■ "the new cool" audiences want to know what is in fashion and what the
next 'big' thing in fashion will be, using tag words like "new" and "cool"
connote the magazines trendiness and relevance.
■ Rhetorical question engages the reader, along with website link
■ Graphics relate to content "big" is visually big
