2. Statistics
■ Bauer media was established in 1875 by Ludolph Bauer, in Germany.
■ Almost every second a German person reads a Bauer Media Group magazine
■ With 34 million magazine readers, our media group has the largest total reach in
Germany
■ We sell around 433 million issues per year in Germany, with newsstand sales and
subscriptions accounting for 96 percent
■ 27 of our magazines are among the 100 highest-selling magazines at newsstands
■ owns over 600 magazine titles, over 400 digital products and 50 radio and TV stations
around the world
■ The portfolio includes print shops, postal, distribution and marketing services. Bauer
Media Group has a workforce of approximately 11,000 employees in 17 countries
3. Audience Reach
■ Bauer Media UK reaches over 22 million UK consumers everyweek through a
portfolio of world-class, multi-platform media and entertainment brands. Working
across a portfolio of some of their most iconic brands DLT has been instrumental in
helping to grow their B2B subscription base and build circulation volume through
strategic bulk placement of titles.
■ DLT media, established in 1998, has placed over 500,000 magazines into 30,000
solicited businessesacross 4 countries for publishers every month, particularly into
Bauer Media.
4. History and Notability
■ Bauer media is Britain’s biggest magazine publisher.
■ Bauer media's magazines stretch back to 1953 with the launch of Angling Times and the
acquisition in 1956 of Motor Cycle News. More recently, Closer was launched in 2002 and Britain’s
first weekly glossy, Grazia, was launched in 2005.
■ Notable magazines: Closer , Woman's Weekly, Harper's Bazaar, Cosmopolitan, Heat,Grazia
■ Women’s Weekly magazines include Take A Break, which has long been the UK’s best-selling
women’s weekly title, and TV Choice, the UK’s biggest selling magazine. In 2015, we created a new
niche within the growing gardening market, with the launch of Modern Gardens, for an audience
who want to enjoy their outdoor living space, without having to become expert gardeners.
■ the digital business is harnessed under the Bauer Xcel umbrella, to leverage our scale and
accelerate digital ambitions, organically and through acquisition. Today there are 40 million unique
users accessing Bauer brands globally and in the UK, we have over 100 websites and 50 digital
editions of the print brands; targeting the decline in magazine print.
