new audience research

1. AUDIENCE
RESEARCH
Define a fun, loving 16-25 year old mass market

2. The demographic
■ Mass market means there is a broad diversity of status, culture and values concerning
the audience
■ Typically students so could have a lower income
■ The 16-25 age gap involves more online and mainstream culture as they are explicitly
interested in social media which has immediate posts, updates on the most popular
topics, artists

3. The psychographic
■ Because of the diversity constituted by the mass market, there are many different
personal values my audience could respond to
■ As fun and loving character types, they would be reformers, aspirers, explorers or
mainstreamers
■ Each of these link in a way as individuality (perused by reformers) has become
desirable and “indie” trends have become more popular
■ Younger people tend to be aspirers and follow trends and popular culture to seek
status and would appreciate aesthetics and appearance
■ Explorers seek discovery; there are many social, cultural issues today concerning
young people- for example, global warming has encouraged a mass movement from
young people who formed the “Extinction Rebellion” in 2019

4. My chosen briefVS the audience profile
■ I would like to create a cultural magazine which exploits issues of young peoples’
societies
■ To address the entertaining magazine brief, I would incorporate intertextuality of
popular culture and encourage audience participation to encourage young people to
take on board the information pursued by my magazine
■ To attract the audience I would make sure the layout, appearance and aesthetics are
desirable yet novel and eye-opening offering a new brand of issue magazine to buy in
to

5. Popular culture
■ For this demographic, the audience engage with popular culture that is iconic and
influential.
■ They would recognize social media influencers,TV and film stars, new music artists,
iconic figures i.e Marilyn Monroe, Frida Kahlo
■ Popular culture would involve Netflix series (popular mostly with this demographic),
social media and

6. Profile
■ Claudia, 21
■ University student, low income
■ Reformer, explorer- values
individuality and is interested in the
world and issues around them
■ Has some values of an aspirer; up to
date on fashion and upcoming music
artists