3. Claudia 22, Leeds Arts
University student
Reformer values.
Seeks information and
advice on how to live and
overcome relevant issues
in the world on a uni
budget.
Holly 16, national athlete
and student
Mainstreamer/Succeeder
values. Would value
gaining entertainment in
their media consumption.
Kathy 19, fashion
marketing apprentice
Reformer/Succeeder
values.
Leo 17, politics and
English student
Succeeder values.
Seeks relevant information
on political issues today.
5. Maxine 49, Dominic 52
Parents of two older daughters (18 and 22), when buying small,
Thoughtful gifts a magazine that engages and entertains to be able
To build a platform to exploit current issues and advice as they’re
Children become adults and go into the world independently.
Alison 40, Allan 42
Parents of two pre-teens. Secondary school teachers; clearly around
young students often and would have a different perspective on
whether they gain the right information from entertainment or
Magazine consumption. Parents would want to know themselves
What is relevant to the lives of their children.
