2. ■ 52% never buy magazines
■ 25% buy magazines monthly
■ 23% buy magazines yearly
■ 76% either sometimes or regularly view
online magazines even when they don’t
buy the physical copy
■ 24% don’t visit the online version
3. ■ 75% would buy option 1 (ELLE Magazine)
■ 25% would buy option 4 (Entertainment
Magazine)
4. ■ 88% agree there is a gap in the market for
an informative, entertaining magazine
focused on culture for my target markets
age group
■ 12% said maybe some magazines may
reach this market
■ There were no examples of known
magazines that my audience could provide
that pursue the magazine idea
5. ■ 100% recognised the three icons
■ Some other influential persons provided
included:
– Pink, Demi Lovato, Marylin Monroe, Kurt
Cobain, AudreyHepburn, Princess Diana,
Rihanna
6. ■ 25% voted £1.50 - £1.99
■ 13% voted £2 - £2.49
■ 50% voted £2.50 - £2.99
■ 12% voted £3 or more
■ The overall reasoning explored that the
content the magazine offers is appropriate
for a £2.50 - £2.99 price as its higher end
culture and useful but the target market
has a lower income.
■ "I wouldn’ttypically buy magazines but
becauseof the information and content
this magazine would provide- I would be
willing to spend more."
