2. Fashion For a Cause
• Globally focused
initiative whose product
sales will contribute to
the sponsorship of
children with the need
of health care in South
America through Watsi.

3. Lets be realistic
• In our community the buying
and selling of goods is
promoted through mass
media, and it is the DOMINANT
economic activity.
• This product will be a fashion
statement, but it will allow
Americans to wear their
altruistic heart on their sleeve.
• A unique angle that could add
to the benefit of the world that
is made fun and accessible
through fashion.

4. Target Customer/ Vendors
• Small, independent fashion boutiques that
cater to young adult; youthful, forward
thinking woman.
• Ages 18-29
• Creative trend setters who are up to date with
online and electronic trends.
• Independent thinkers who are interested in
becoming more socially responsible.

5. Second Target Audience
• The younger sister, or girls that look up to the
primary target.
• High school aged students (14- 18).
• They share common attitudes, beliefs, and
values in life and like the primary target
audience they are able to influence others.
• They will be the future of the brand.

6. The value delivered
• It will be more than just clothing, it will
represent a lifestyle for the purchasers.
• We want to create an emotional tie to the
brand, and when adding Watsi to the
equation, we want to document the impact
each step of the way.

7. How to Reach Customers
• Independent boutiques
• Charlotte, NC
• Social Media: facebook,
twitter, pinterest,
linkedin
• Networking
• Sorority Trunk Shows
• Advertising on different
campuses (Trunk
Shows)

8. For the females

9. Skirts

10. The Future-Summary
We hope to one day push the efforts of fashion
for a cause into boutiques that only carry
merchandise like TOMS, Lucy and Laura
bracelets, and Twist Native Collection.
“Those who are crazy enough to think they can
change the world are the ones that can”