2. Target audience
■ Fun, loving 16-25 year old mass market
■ Aspirers- up to date with mainstream culture, style and trends
■ Explorers- having a desire to know more, seek discovery
3.
4. What are they missing from the
market?
■ Magazines are bought by teens, young adults for entertainmentpurposes
■ Entertainmentis initially made up of gossip, drama and beauty
■ There is no balanced opportunity for young people to seek information on the world
around them in a way that entertains and engages them
5. WE NEED A BALANCE BETWEEN POPULAR, ENTERTAINING CULTURE AND EDUCATION ON
TOPICS AND ISSUES IN ORDER TO INFLUENCE A YOUNG AND THRIVING GENERATION TO
MAKE CHANGE AND MOVE FORWARD IN HUMANITY
6. The solution
■ A new magazine that uses entertainmentand popular culture to explore relevant
issues, concepts and topics
■ Entertainmentcould be intertextuality of icons, getting the audience involved etc
7.
8. Why will it work?
■ 72% of teens use instagram.
■ Top 10 instagram accounts include; Selena Gomez, Ariana Grande, Kim Kardashian,
Kylie Jenner
■ Extinction Rebellion caused thousands of teens to strike against school and go on
marches across London
