This document provides initial ideas and plans for creating a current affairs magazine. It discusses potential magazine names, coverlines, target audiences, and content. The proposed magazine would be called Urban Media and target 16-25 year olds. It would focus on how COVID-19 is affecting various aspects of society such as the economy, health, and global issues. The cover would feature an image of someone wearing a mask with a tear, and interior content would include statistics on health management during the pandemic and international updates.

1. Magazine Planning
Daniela Alcantarini

2. Initial Ideas #1
• Graphic Elements
• Headlines
• Coverlines
• Contents Page
• Captions for images
• Main element/image
• Text (serif or san serif)
• Colour
• Additional Elements
• Bar Code
• Header
• Strapline
•
Name ideas for magazine
• The Objective
• The Crowd
• Press
• Objective Journal
• Urban Media
• Origin News
• Connection News
• Horizon Times
Main Coverlines ideas for magazine
• How Covid 19 is affecting the
economy ?
• Will Covid 19 influence your
future?
• Will the UK experience a Boom?
• Is the Corona Virus a positive
impact on Global Warning?
Codes and Convections of Current Affairs
magazine
• Eye catching Headlines that would interest
my audience .(A headline that concerns their
life routine as an adult and teenager) .
Followed by images relating to the
information that gives a bold statement.
• Mature colours but doesn’t make the
magazine look boring
Coverline Ideas
• “Maximum 3 items”
• How to be financially
stable during the
pandemic?
• Essentials to have at
home

3. Initial Ideas #2
Target Audience
• Female and Male
• 16-25
• Social –Economic model
(B,C1,E)
• Traditionalist, Aspires,
Mainstreamers and
Reinforcers
Composition of the contents page
• The text will be in sections where the subheading is placed
• It will be in appropriate areas where the text matches with the
images (so the text will make sense and be clear on the
audience)
• The text will allow the image to be visible because the text
could be positioned around the image or the text can overlap
it
Main Image Ideas
• Need to include 4 original images on both
magazines
• Images need to relate to the theme of the
magazine
• Black and white?
• Picture of an object?
Use of Colour
• I’ll be using colours in my images and text
• I will be sticking to a colour scheme
• Choosing colour's that goes with my target
audience

4. Proposal
• I will be creating a current affairs magazine as part of my coursework task.
• I have chosen to name my magazine Urban Media as I think it’s quite modern and catchy. The connotation of ‘Urban’ is city life
or things relating to a city like a hospital, celebrities, building, etc. The world ‘Urban’ is referring to what’s presented in my magazine.
Things relating to the city life will grab my target audiences as it is showing them what’s happening in their society and how it’s
getting affected.
•
• Urban Media’s target audience is young adults and adults between the ages of 16-25 and would be males/Females. However,
I’d like to make my magazine to be more international and aim at different ethnicities such as Asia and South America. There are
many ways in which the audience can be segmented or profiled. For example, the demographic model, Psychographic model, and
Socio-Economic model. To begin with, the demographic group my audience is white-middle class young adults age 16-25 and aimed
for English speaking countries but to be more locally, the UK. Moreover, a person in a stable well-paid job or a student.
• Secondly, the social-economic model (categories people in terms of their occupation) audiences are B, C1, and E because at
Urban Media are trying to aim for students at school, university, and people with well-paying jobs. As my magazine is trying to
present the reality of society but a touch of youth.
• Lastly, the psychographic model is based on my audiences’ attitude and lifestyle. They include Aspires, Mainstreamers, and
Reinforcers. I think these are the right type of people because I think they can relate to the age group of my audiences.
• The main feature of my magazine would be an image relating to the coronavirus like a male/female wearing a mask as a front
cover with a tear in his/her eye which can be representing doctors/nurses in hospitals or can represent a member of the public or a
vulnerable person on how they are feeling during the pandemic. Image (in black and white?) Following a bold statement next to it in a
bold colour.
•
• Then some of the cover lines can be how the virus is detecting youth and memories connecting to my audience. Also, other
cover lines what to do to stay active at home, just something a text or image trying to make a direct statement to a reader on society
and what’s going on in the world right now. I also would like to do add in questions and answers from a person who’s having a
difficult time during quarantine.
• For additional features, I will include a puff to make text stand out, and a plug.(I’d like to make it look mature and fun).
•
• Moving on, some other content I’d like to include in my magazine is health and giving pie charts or statistics on how health is
managed at the moment and I’d like to include international to see what’s going on in different parts of the world.
• The number of contents I'd like to add would at least be 4 about updated news and statistics on the coronavirus, ‘What to do to
stay at home/activates”, with a small interview, health- staying healthy and a recipe then international – information about the
economy, global warming, and people.
•
• Lastly, Urban Media would be issued every month with the price of £3.99 a price that any student can afford.

5. Statement
of intent
How do you intend to use the four areas of the media theoretical framework to communicate meaning and
meet the requirement of your chosen brief?
The theme of my chosen brief is current affairs meaning current events occurring recently. For my
magazines it will be about the deadly global pandemic of COVID19 and the black lives matters and the
aftermath of these events. I will fairly express the different niche audience, by having a niche audience it will
help give a relationship with the magazine and audience as my audience will be smaller and diverse.
However, in the future I’d like to make ‘Urban Media’ more internationally and spread hard news that people
need to hear.
My cultured and sophisticated magazine will interest intrigued and well-educated white-collar workers and
students in the groups of A, B, C1 and E (educated students). As my magazine is about today’s society it will
interest my young adult/adult audience of the age 16-25. Which they are put in groups of aspires,
succeeders and reinforcers. I chose them to group my audience because it could define the characteristics of
my readers.
By making my magazine readable for my readers the contents will be have to be about things affecting their
lives how Covid 19 has stopped people going to school and work and giving updates making them wanting
to buy is monthly. By attracting the audiences the front cover will have to be bold and minimalistic , people
will not be interested to buy over the top designed magazine as is could look childish.
Moving on the reach my audiences expectations I’ll make it affordable and fair for the price of £3.99 per
issue. This price will provide correct and up to date information.
Urban Media is published my the company Dennis , so it is important to incorporate or feature economic and
financial information relating to the after math of these events.

6. Contents Page
The Economist
- The world this week
- Leaders
- Letters
- United States
- The Americas
- Asia
- China
- Middle East and Africa
- Europe
- Britain
- International
- Business
- Finance and economics
- Science and Tech
- Books and Art
- Graphic detail
- Obituary
- Special Reports
Forbes
- Billionaires
- Innovation
- Leadership
- Money
- Business
- Small Business
- Lifestyle
- Lists
- Advisor
- Breaking
- Coronavirus
- Entertainment
TIME
- Home
- U.S
- Politics
- World
- Business
- Tech
- Health
- TIME Health
- Entertainment
- Science
- Newsfeed
- Living
- Sports
- History
The Week
- Today
- Topics
- Writers
- Podcast
Magazine
- More

7. Font Research