2. Institution
■ Part of the National Magazine Company LTD
■ Founded in 1887 by William Randolph Hearst
■ Publishes 23 brands
■ Sells over 4 million magazines a month with 17 million digital users
3. Audience Reach
■ Reaches over 12.1 million adults in print and 43 million unique online users every
month
■ There is a range of magazine titles for a range of audiences
■ Despite there being a decline in print magazine sales, Hearst tackles this by
becoming focused on digital and social media equivalents to their magazines
■ They also promoteevents to revive the magazines; ELLE launched a three-day
consumer facing event in London. Woman's Health launched a new wellbeing
festival.
4. Distribution
■ A classic newsstandpresenceas well as a new, innovativepresence in other
distribution strategies
■ ELLE pioneered a "print on demand distribution approach, consumerscould pre-
order copies with a cover of their choicefor 6 days onl, 4 weeks before the main
issue hit newsstands- available in 5 different cover options
