2. Questionnaire Summary
• Demographic 17-25 years old, both genders but more focused towards males.
• Out of the 13 people who answered my survey, 10 said they watched horror movies,
2 said sometimes, and 1 person did not watch them.
• 10 people said they preferred the Paranormal Disturbance theme, and 3 said
Violence. Some of those who said Violence were male, which could be stereotypical
of this gender.
• When asked what they found conventional, most answered with low key lighting, dark
colours and suspense. Some also said ghosts, which links to the paranormal theme.
• When asked what they expect to see in
A horror movie trailer, many said a brief
Outline of the story, with things to make you
Jump, and an introduction to main characters.
3. Questionnaire Summary
• When asked what they expect to see in a horror movie, people said
low key lighting, build ups to something bigger, blood and panic.
• When asked what they find appealing in a horror trailer most said
suspense, cliff hangers, violence and an outline of the story
• When asked what they would find appealing on a horror magazine
cover, most said a close up of the main character, dark conventional
colours, like blacks and reds, and sans serif fonts.
4. Focus Group Summary
• From using Padlet I found what my focus group found conventional and what they didn't
find conventional within a trailer
Conventional
• Low key lighting to create mystery
• Brief outline of the story
• Fast paced sound to heighten the tension
• ‘On going whispering’ is effective
Non-conventional
• The trailer I used (The Babadook) didn’t make people jump, so did not have much of an
impact
5. Target Audience
• From my research I have discovered who my target audience for my horror trailer
would be
• Their demographic would be 17 years and above, up to around 25 years old. They
would be both genders, but more focused towards males.
• Psychographic is people who are interested in movies, video games and music.
6. Target Audience
• Within the horror genre the target audience prefer
Paranormal Disturbance themes within the
movies, with low key lighting to create mystery.
They also like cliff hangers, suspense and
screaming as the diegetic sounds.
• They’re expectations of form are to see an outline
of the story in the trailer. Within the movie they
expect to see an isolated area for the setting.
When a horror film is
featured on a magazine
cover, they expect to see a
close up of the character,
such as the one of
Insidious
They expect to see a brief
outline of the story within the
horror trailer, and darker
colours to link to the genre.
