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Target audience research
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- 2. • We foundout that boys and males prefer to watch horror films. We had predicted that this would be the answer to this question.
- 3. • Boys fromthe age group of 10-19 and men from the age & group of 30-39 prefer to watch horror films, we found this through our questionnaire.
- 4. • Through ourresearch we found out the sub genre for horror that our target audience prefers to watch is comedy. The sub genre that is preferred to be watched is zombie horror.
- 5. • Advertising thefilm through trailers is the most effective way to target the audience. Our audience said they would watch it if they were recommended by friends.
- 6. • We gathered information about our target audience through personal taste and preference. Such as what they wan ted to see in a horror film and why they watched horror films.
- 7. • Violence ispreferred to be seen at the beginning the film, then for the scene to be set. We found that a murder is what most people wanted to see.
- 8. • We foundout that our target audience are normally influenced by friends, to watch horror movies. Even if they watch them alone, they have been influenced.
- 9. • Through ourresearch we found out that the most commonly popular horror film is Shaun Of The Dead. This is closely followed by the Saw and Scream sequels.
- 10. • Using our questionnaires we found out that our target audience prefer to watch horror films at night and in groups of people rather than alone.
- 11. • Our targetaudience prefer to watch one off films rather than sequel films. For example the film Prom Night is a one off, whilst the films Saw are sequel films.