Powerpoint on the target audience for our main task in AS Media Studies

1. TARGET AUDIENCE
Main Task Planning for ‘Shunned’.

2. AGE
We would expect our audience to be on and above the general age certificate group
15 to somewhere around 60 years old. This is because of the psychological themes
involved in the film. It is all about the mystery of who is the man in the mask and the
film does involve some physical violence so the age rating would have to be around
this. Psychological Thrillers are generally around this kind of age rating, varying
between 12s and 15s because of the disturbing visuals that can be included in them.

3. GENDER
For our gender of the film, we would expect our target audience to be mainly males,
although we are not targeting a specific gender. This is because the cast in our film is
dominantly male with no females involved as we were very limited in our groups to
males. It is quite stereotypical for males to like thrillers such as this one as it does
include a bit of violence in it, however the thinking part involved in the film could
interest more females than males as they are thought to think more.

4. OTHER INTERESTS
We imagine that the audience that watches this film would have interests in things
with gothic themes, which our film applies to because the main antagonist wears a
mask and is dressed in black when he is keeping one of the friends hostage. They
could also be into things such as crime mysteries as our film centres around a
mysterious man who is breaking the law by kidnapping. It is also possible that they
could be into violence in general in which themes of violence are included in our film.

5. SOCIO-ECONOMIC CLASS
We are targeting a more niche target audience as it is a psychological thriller, which
isn’t exactly a blockbuster action film that will get lots of viewers. We think that the
socio-economic class that is likely to be watching this film would be in between C1
and D, these being lower middle class, skilled working class and working class. In
terms of the narrative pleasure I think that the film will appeal to audiences because
you have to try and solve the mystery of who is the masked man. It should be used
more as a diversion rather than anything else in the Blumler types of use for media.

6. AUDIENCE RESEARCH
Analysis of audience questionnaire

7. QUESTION 1 – MALE OR FEMALE?
The first question of the questionnaire asked the audience if they were male of
female. The results show that 75% of people that answered the short survey were
male whilst the other 25% were female.
This tells us that the majority of people that are going to watch our film would most
likely be male rather than female. We asked this question so that we would know who
will be watching our film so that we know what group to target more, this being
males.
We haven’t made any changes to our plan because of this question as the answers we
got were what we expected to get.

8. QUESTION 2 – HOW OLD ARE YOU?
The second question asked how old the person was. Our results showed us that the
majority of the people that were interested in watching our film were between the age
range 15–20. at 50%. However there was 33% of people that were 31-40, with the
remaining 16% being 41–50.
These results tell us that our film should generally appeal to a younger audience
rather than an older one, however it wouldn’t exactly a bad thing to also try to appeal
to some older people such as 31-40.
We also haven’t made any changes because of this one as we feel that our young
characters target the 15–18 age range whilst the psychological themes suit the 31–40.
0
10
15 - 20 21 - 30 31 - 40 41 - 50 51 - 60
How old are you?
How old are you?

9. QUESTION 3 – DO YOU ENJOY
PSYCHOLOGICAL THRILLERS?
The third question was “Do you enjoy watching psychological thrillers?”. Our results
told us that 45% of people did whilst 18% said no. 9% of people said sometimes
whilst the other 27% said not particularly.
This tells us that the psychological thriller genre isn’t the most popular in the movie
industry and there is little room for good ones that lots of people enjoy so we must
make sure that our film is good enough to get into that half of the genres demand.
Do you enjoy watching
psychological thrillers?
Yes Sometimes
Not particularly No

10. QUESTION 4 – HOW OFTEN DO YOU
WATCH PSYCHOLOGICAL THRILLERS?
This question had quite a mixed response for all of the answers. 4 people said at least
a month and another 4 said rarely. 2 then said at least once a week while another 2
said never.
From this we know that generally people don’t watch psychological thrillers much or
maybe movies all together. Again this means that there isn’t much room for
psychological thrillers in the movie industry so we must make sure hat our film is
good enough to make people choose to watch it instead of anything else.

11. QUESTION 5 – DO YOU THINK OUR
STORYBOARD LOOKS PROFESSIONAL?
The results from this question were that 66% of people thinks that it sort of looks
professional whilst 25% said it was and 8% said it wasn’t.
These results tell us that we should improve how professional our storyboard looks as
it is likely that some people chose sort of because they didn’t want to be mean and
say no, although some people might just not know what a professional storyboard
looks like.

12. QUESTION 6 – WOULD YOU WATCH
OUR FILM AFTER LOOKING AT OUR
STORYBOARD?
These answers to this question was 50% saying yes, 41% saying maybe and 8% saying
no.
This could indicate to us that our film idea is interesting enough for half of the people
we asked to want to watch it however there is again the problem that 41% of people
said maybe because they didn’t want to say no so we must make sure that our final
film lives up to the expectations of the audience, maybe even persuading some of the
people that said maybe.