Here are some suggestions to improve your research methods:- For questionnaires, use a larger sample size to get more varied responses and better represent your target audience. - Consider doing in-person interviews to get richer responses than online surveys alone. Probe for more details in your questions.- Triangulate your findings by using multiple methods like interviews, surveys, product analysis to cross-validate insights.- Clearly define your target audience upfront to focus your research. Consider demographics like age, interests to tailor questions.- Analyze responses quantitatively and qualitatively for trends, themes. Group similar answers to identify patterns.- Evaluate strengths and limitations of each method used to improve future research design
Similar to Here are some suggestions to improve your research methods:- For questionnaires, use a larger sample size to get more varied responses and better represent your target audience. - Consider doing in-person interviews to get richer responses than online surveys alone. Probe for more details in your questions.- Triangulate your findings by using multiple methods like interviews, surveys, product analysis to cross-validate insights.- Clearly define your target audience upfront to focus your research. Consider demographics like age, interests to tailor questions.- Analyze responses quantitatively and qualitatively for trends, themes. Group similar answers to identify patterns.- Evaluate strengths and limitations of each method used to improve future research design
Similar to Here are some suggestions to improve your research methods:- For questionnaires, use a larger sample size to get more varied responses and better represent your target audience. - Consider doing in-person interviews to get richer responses than online surveys alone. Probe for more details in your questions.- Triangulate your findings by using multiple methods like interviews, surveys, product analysis to cross-validate insights.- Clearly define your target audience upfront to focus your research. Consider demographics like age, interests to tailor questions.- Analyze responses quantitatively and qualitatively for trends, themes. Group similar answers to identify patterns.- Evaluate strengths and limitations of each method used to improve future research design (20)
“Oh GOSH! Reflecting on Hackteria's Collaborative Practices in a Global Do-It...
Here are some suggestions to improve your research methods:- For questionnaires, use a larger sample size to get more varied responses and better represent your target audience. - Consider doing in-person interviews to get richer responses than online surveys alone. Probe for more details in your questions.- Triangulate your findings by using multiple methods like interviews, surveys, product analysis to cross-validate insights.- Clearly define your target audience upfront to focus your research. Consider demographics like age, interests to tailor questions.- Analyze responses quantitatively and qualitatively for trends, themes. Group similar answers to identify patterns.- Evaluate strengths and limitations of each method used to improve future research design
2. Existing Product
• The connotations of colours shows how the clown is a
bit psychotic
• The white clown face paint stands out from the
background
• The blood around his mouth shows the genre of the
movie
• With the whole face not being shown it shows there
are two sides to him (good and evil)
• The red and black shows the genre of horror
• The tag line “No one is safe” shows that a lot of
people die in the movie.
• The extreme close up shows the facial expressions on
the clown
3. Existing Product
• The black background connotes the killer, Pennywise,
as having a dark soul
• The face looking through the red balloon shows that
he is a killer, with the red connoting him as evil(could
represent his victims blood)
• The kid in the centre of the poster shows that the
killer is killing kids
• The font of the word “IT” could show Pennywise as
unstable as it is not straight
• The tag line “You’ll float too” links to the balloon
(intrigues the reader to watch the movie to find out
what it means)
• The primary colours stand out from the black
background
• The font carries on from the IT franchise
• The mist around the clown connotes him as
mysterious
4. Existing Product
• Pennywise in the centre of the magazine shows that
he will be talked about most in the magazine
• The extreme close up off Pennywise shows how
terrifying he is with his devious smile
• The black background shows the horror genre
• They put information about multiple movies from
before 21st century
• Different horror icons on the cover showing what
other movies will be
• The blood splatter in the title connotes the genre of
horror/slasher
5. Existing Product
https://www.youtube.com/watch?v=GkwHXxcBr1A
• The look of the clown at the end of the trailer has a
scary look to it
• There is always a dark scenery/night when
something sad or scary occurs
• It is always light/day when someone is happy
• R rated screen at the beginning of the trailer (Shows
age range)
• The trailer show the story of the clown evolving
from man to killer
• The blood (showing conventions of threat) on his
nose connotes that he has injured himself
6. Existing Product
https://www.youtube.com/watch?v=m5JO8wtNnzQ
• Introduces the main characters at the beginning
• Laugh at the end makes the clown sinister
• The look of the clown is scary (Razor sharp teeth)
• Green screen at the beginning (Warning what
they will see)
• Lets the audience know that Georgie is dead
(Showing the clown is a killer)
• The use of kids shows that he murders kids as
well
• The facial expression from the cast shows that he
is scary
• Pennywise lives in the sewers (Dark and
mysterious)
7. Research Analysis
• What common features do the researched
products have?
– They all include clowns as a serial killer and both
use black and red to connote the horror genre
• What aspects of the research will you include
within your on work?
– I will be including a a clown as the killer and use
the colours of black and red to represent the
horror genre
9. Audience research
• Observation: Hannibal Lector is
the best killer with 31.25% voting
for him.
• What this says about my
audience: Cannibal killers are
the better killers which will help
me decide what my killer should
be like.
• How will your product appeal to
this audience: The plot of the
story will be based around a killer
who will now be a cannibal.
10. Audience research
• Observation: The best kills in
movies are simple and basic in
the way they kill there victims
as 2 of them preferred the
deaths to be bloody.
• What this says about my
audience: They like more of a
realistic kill in movies, this helps
me think off what I could do in
my trailer for the deaths.
• How will your product appeal to
this audience: Some of the kills
will be simple using a knife.
11. Audience research
• Observation: The most unique way
to kill someone is by someone's
dreams or magic as it had 33.33%
of the votes.
• What this says about my audience:
They like supernatural killings, this
will help as I will make the killer
supernatural in the way he is very
resistant to pain.
• How will your product appeal to
this audience: The killer will be
supernatural.
12. Audience research
• Observation: The best scenes are
usually in Silence of the Lamb as
Hannibal Lector is mentioned 2 times.
• What this says about my audience:
They prefer a gruesome death rather
than a simple one, this helps me think
off a better kill for my trailer.
• How will your product appeal to this
audience: A background will be
included.
13. Audience research
• Observation: The best remake
was IT as 33.33% chose it on the
survey.
• What this says about my
audience: They liked how they re-
told the story, this helps me make
my trailer as I combined ideas
from some of the old classics
from the 70s and 80s.
• How will your product appeal to
this audience: My product will be
about a killer clown like IT.
14. Audience research
• Observation: There are a lot of
backstories that are good but, 3
people prefer Hannibal Lectors
most.
• What this says about my audience:
The majority of my audience
prefers the backstory on a guy who
had a great childhood.
• How will your product appeal to
this audience: The one for mine will
be a little bit of everything.
15. Audience research
• Observation: The best horror movies
came out in 1981-90 with over 40%
of the votes on my survey.
• What this says about my audience:
They prefer older horror movies, this
helps with my trailer as I know what
to do to make the kills look like its
from the 80s.
• How will your product appeal to this
audience: Mine is based on horror
movies from that period.
16. Audience research
• Observation: A lot of things are
scary about clowns especially
with there make-up as 3 people
have agree on the survey.
• What this says about my
audience: they find the look of
clowns scary, this will help as I
will use a clown mask for my
products.
• How will your product appeal to
this audience: My product is
based on a killer clown.
17. Audience research
• Observation: The best horror
movie directors are Wes Craven
and Alfred Hitchcock as they
both had 26.67% on my survey.
• What this says about my
audience: They like movies from
the 1980’s (Both directors best
movies where in the 80’s).
• How will your product appeal to
this audience: My movie idea is
based on the 80’s horror.
18. Audience research
• Observation: The best
movie franchise is Saw
with 33.33% of the votes.
• What this says about my
audience: They prefer the
unusual ways that they kill
people.
• How will your product
appeal to this audience:
The kills are gruesome.
20. Interview 1
• I think the best horror movies are the ones
where there is a reason why the killer starts to
kill people.
• The best movie franchise is Friday the 13th
because of the backstory Jason has, but also
because of all the different ways he kills his
victims.
21. Interview 1
• Observation: They like a background to the
killer.
• What this says about my audience: They want
a reason why the killer starts to kill.
• How will your product appeal to this
audience: My character has a reason for why
he kills.
22. Interview 2
• I think the best horror movies are the ones
with the most gruesome and unusual deaths.
• The best horror franchise is Saw, I love the
way he kills his victims with traps because
they have done something bad. I also like the
violence when the traps go off and kills his
victims.
23. Interview 2
• Observation: They prefer the deaths in horror
movies.
• What this says about my audience: The deaths
have to be vicious.
• How will your product appeal to this
audience: The idea of the deaths in my movie
will be very violent.
24. Audience Profile
Category Demographic Content to appeal to this audience
Age Range
18+ • The idea will be about a serial killer,
meaning it will be gruesome and violent.
Gender
Male • The main character will be male, men could
relate to the killer more.
Psychographic
Belonger • The killer will be in a small town and will
respond to the message from his daughter.
Social Status
Type B • The killer has given up with humanity since
his daughter doesn’t want anything to do
with her dad.
26. Research Evaluation
• Give an overview of how you conducted your research. Discuss the
strengths and weaknesses of each method
– Product Research
– Positive: It helped me come up with ideas for the products I will be
creating.
– Questionnaires
– Positive: They helped me see what other people think of horror movies to
help give.
– Negative: I had too many different opinions making it hard to use the most
common as they are split.
– Interview
– Positive: They helped me change my idea a little bit.
– Negative: Both of the interviews had similar ideas.
27. Research Evaluation
– What sort of a response did you get?
Most of the responses that I got where different to each other, some
peoples favourite part is when they show a backstory for the killer
however, some prefer the kills to the background.
– How did you distribute your survey? Give an advantage and a
disadvantage
• I sent most of them via social media to family and my friends
• The only issue was that some couldn’t do it because the survey wasn’t
popping up, meaning they could not find the survey.
Editor's Notes
Choose a recent product similar to your own and annotate it
Type of image- studio/location, angle, effects, post-production
Use of lighting/composition/mise en scene/costume/props/location/colours/fonts etc.
Audience appeal- how does it make its audience want to buy/watch/play it?
Choose a recent product similar to your own and annotate it
Type of image- studio/location, angle, effects, post-production
Use of lighting/composition/mise en scene/costume/props/location/colours/fonts etc.
Audience appeal- how does it make its audience want to buy/watch/play it?
Choose a recent product similar to your own and annotate it
Type of image- studio/location, angle, effects, post-production
Use of lighting/composition/mise en scene/costume/props/location/colours/fonts etc.
Audience appeal- how does it make its audience want to buy/watch/play it?
Choose a recent product similar to your own and annotate it
Type of image- studio/location, angle, effects, post-production
Use of lighting/composition/mise en scene/costume/props/location/colours/fonts etc.
Audience appeal- how does it make its audience want to buy/watch/play it?
Choose a historical product (pre-1990) similar to your own and annotate it
Type of image- studio/location, angle, effects, post-production
Use of lighting/composition/mise en scene/costume/props/location/colours/fonts etc.
Audience appeal- how does it make its audience want to buy/watch/play it?
Discuss the existing product research, surveys and interviews
Discuss the responses you got from your survey
Discuss distributing your evaluation digitally
