1. Q3 WHAT HAVE YOU
LEARNED FROM YOUR
AUDIENCE FEEDBACK?
BY PHILIP LYNN
2. • I felt a great need to get opinions from my target
audience, on my products, as they are they are
ones who will be interested in seeing it, so it’s
important they like it.
• I first wanted to get an idea on what specific horror
films my target audience liked to gain an idea on
what is liked from horror films (in terms of plot,
sub-genre etc.). I wanted to do this to get an idea
on what genres they like, and the specific films
give me ideas for what makes a horror film good.
From the results I found such films as insidious, red
dragon, silence of the lambs, 28 days later and
Abraham Lincoln vampire hunter. From this I can
see a variety of different horror sub genres. This
may not have given me specific genre. But it does
give a larger choice to play with.
3. • I decided to recreate such classics as the silence of
lambs by introducing the cannibal genre. This was
an idea my target audience found intriguing, and
said they would be interested in seeing.
• When I decided on setting, I found using a school
setting to introduce the plot and characters was a
good idea as it was a recognizable setting, and
one that plays on the idea of “the one place
where you should be safe is where the evil is
happening”. My audience liked this twist, as they
found the setting more relatable which made the
horror more real and frightening.
• This helped with the characters, as they to felt
more relatable for the audience. I found making
the characters the same age as my target market
made the plot immediately more personal. With
the protagonist some suggested having a group of
friends for Sam, but I found having her alone
without anyone to support her raised the issue
that Sam was struggling with, and made plot more
interesting as sam.
Most shots that the
protagonist Sam is
featured in show her
alone to enforce the
lone background and
the loneliness of the
character
4. • When I asked the audience on how many
characters should be in the trailer. A large number
suggested that there should be 4, as four is a large
enough number of characters to have an
interesting plot, and not to many that the
audience get confused, and lose interest in certain
characters.
• When discussing the plot I asked the audience on
what the relationship of the pro and antagonist
should be like. I was interested in the antagonist
manipulating the mind of the protagonist. This
idea went well with my audience as they felt it was
something new and would be interested in seeing
it play out. The one thing that the audience did
advise was that there relation not become too
strong, as it would hinder plausibility. I thought
this was correct, and kept their relationship on
edge and more interesting for the audience.
5. • Towards the end of the trailer I wanted
the pace of the scene to quicken, to build
the tension and excitement as the trailer
ends to peak to excitement. The
audiences founds that very effective in
the trailer, and many found it to be the
best part of the trailer. I received positive
attention for the way it builds the plot to
an intense climax, and many liked the
way the action that built up, and the way
the music made it more shocking and
terrifying.
• Overall I am happy with the audience
feedback. I feel I have generally had good
reviews and feedback to take from this. I
am pleased with the way the audience
have reacted to the film, and the way I
have shown it.
