1. 4. Who would be the audience for your media product?
The audience for my Media product and the aim was those that are in their late
teens and young adult years. The main reason as to this decision was from my
audience research. I found that they where the largest audience for modern day
thrillers.
When it came to researching the target for audience for modern day thrillers, I
created an online survey using the website ‘survey monkey’. This helped me
capture what they wanted to see and expect in a thriller movie, which helped me
build the final outcome and achieve a large target audience for the opening
sequence.
As well as finding the age of those that watch thrillers the most, I also asked what
they expect in thrillers and which sub-genre of thriller they like. The most
popular genre I found was psychological thrillers. With this in mind I could now
start producing ideas for that specific genre. The feedback given also helped on
my creative input, as it gave me a better understanding on what should be in the
thriller.
Similar films that I can relate to my overall product are such titles as ‘Seven’ and
‘Silence Of The Lambs’. These films have explored the idea of an antagonist
well.They have created these dark and evil characters making them into
something so big that without the genre wouldn’t be as good. This is where I
took a lot of influence from; it gave me the desire to create such a character but
to also give him his unique identity. With characters like this it builds the
reputation of the film well, that’s of course if the character is portrayed well.
From my research I found that the antagonists are the most remembered.
Characters such as ‘Hannibal’, ‘Buffalo Bill’ and ‘the joker’ are all remembered for
their unique twistedness, which was something I wanted to emulate, as it was
most popular in these films.
Thrillers such as ‘seven’, appeal to those on an average age of 18 or higher,
mostly in the range of young adults. With these films being a large influence, I
wanted to appeal to that age as well as it is the largest figure that watch the
modern day thriller. I found my research from such sites as ‘IMDB’ looking at
what age groups gave it the highest ratings. Nearly most of the thrillers I looked
at had the highest response from those in the there young adult years.
Once my research was finished, I then came to the conclusion that the largest age
group that takes interest in modern day thrillers is those in their young adult
years. Once this decision was made I was able to find thrillers with the same age
group interests and take in influence from these thrillers, and what they like in
these films. In my survey as mentioned prior I also set out a question asking
what they enjoyed most in thrillers, which helped me shape the end result.