The document outlines strategies for influencing behavior, emphasizing the importance of identifying behaviors to strengthen or weaken and the need for replacement behaviors. It discusses the significance of understanding what the subject values or wishes to avoid, alongside the relationship between behavior and consequences. Key concepts include positive and negative reinforcement and punishment within the framework of operant conditioning.

1. Dawn Drake, Ph.D.,3/3/14
• Identify a behavior that you want to influence in the subject
• Most effective: If attempting to weaken, also identify a replacement (preferred) behavior and reinforce it when it occurs
• Determine what the subject values (likes) and dislikes (wants to avoid/stop)
• The subject must associate the consequence with the behavior
BEHAVIORWeaken?
PUNISH
Strengthen?
REINFORCE
Something that
is not happening
now and the
subject does not
want to experience
Something the
subject does
like/value and
wants to keep
Something the subject is
experiencing (or expects
to experience) and wants
to stop or avoid
Something the
subject does like/
value and wants
to have or keep
ADD it
Positive
Punishment
SUBTRACT it
Negative
Punishment
SUBTRACT it
Negative
Reinforcement
ADD it
Positive
Reinforcement
Consequences
Operant Conditioning