2. • We presented this PowerPoint to four girls aged 17-18 years
old. They are the people we are aiming our products at
therefore their opinions will help us achieve something that
will appeal to them. We wanted to understand what their
preferences are and what would make them want to see a
horror film.
3. Q1: Which of the following horror
trailers is the most effective and why?
4.
5.
6.
7. Q2: Which of these films are you more
likely to watch based on their poster?
8. Q3: In your opinion, which of the following
features make a horror film enjoyable for
you?
Music
Jump scares
Evil forces
Atmosphere
9. Q4: Which of the following types of film
magazines content would you find most
interesting?
Interviews
Exclusives
Posters
Cover image
10. Q5: Name your favourite horror film
and explain why you like it.
11. Q6: Is there anything that you would deem
'too much' or 'inappropriate' to watch in a
horror film?
• If your answer is “Yes”, please specify.
12. Q7: Which of the following magazine front
covers do you find most effective and why?
What do you dislike about them?
