Choosing a target audience for my 2 minute film opening of an aciton film

1. By Zach Anthony

2.  Before actually starting to plan out what we
will do for our film opening, we carried out
some research to first of all find out who we
will mainly be aiming out opening of a film at
and what people like to see within an action
film opening by sending out a questionnaire.

3.  The main question to help us
when finding our target
audience was ‘How old are
you?’
 As you can see by the results
of the graph, the main age
group we are targeting at is
ages 16-18. Although we
will use this as a base target
audience, I feel that still
widening our audience will
be a better way because then
we can appeal to more and
more people and not just one
set age group.

4.  When deciding to find out who my target
audience would be, I discussed with the rest of
my group different ways in which we can find
out who they will be…
 We cam up with the ideas of a Focus Group or
a Questionnaire
 Both of these had its positives and negatives
but found that a questionnaire would be me
suitable for us because we can get the answers
of the questions we need to know straight
away without worrying about going off task.

5.  Teen Male –
 Teen males are stereotypically known for
thriving off of action films and known to be the
ones who most action films are targeted at.
 They are known for liking heavy upbeat music
and like the loud and dramatic scenes what
feature in films.
 The like the fast pace and the loud volume and
the thrill what action films provide.

6.  Teenage Female –
 Teenage female and stereotypically known for
enjoying the romantic comedy or the common
chick flicks because of the loving storyline and
the sad/happiness what it conveys.
 The way people convey them makes them
sound like they enjoy the more softer genre of
music what might feature within the types of
films they enjoy.

7.  The way I have made sure my opening appeals
to the target audience I have chose to aim for is
by asking certain questions on a questionnaire
of what we want to know.
 We asked different questions such as…”What
kind of colour schemes would you like to see in
a feature film?’ This question helped us get the
opinions of different people.

8.  Our final decision was that we would aim our
opening of our action film to the ages 16-18
mainly.
 The discussion what cropped up was about
male and female. We decided to aim it at both
gender to widen our range of audience to
appeal to me people by adding in the needs of
both genders