1. Question 3:
What have you learnt from your audience feedback?
Our Target Audience consists of females between the ages of 16-35. She’s a clued up female, being
either in full time education or working. With a profession such as a primary school teacher, or even
a hair stylist. She has an outgoing, confident and bubbly personality, a social butterfly who is always
in contact or around her friends, whether just texting them or meeting up to see the latest horror
movie, our target audience loves being around her girls. Her family and friends are her main priority;
she also loves a night out to let her hair down with her friends or family, as well as a nice meal out
with either her partner or friends. Her style is quirky and individual; she likes to stand out from the
crowd, with clothes from various shops such as Zara, River Island, Urban Outfitters and Topshop.
When choosing a film to watch her favourite would be a horror, she is not a big fan of all the Slasher
films, but loves a supernatural/possession horror film. The genre of Supernatural intrigues her, as
she is fixated with all things spiritual including Paranormal activities and supernatural experiences;
her favourites include; Insidious, The Possession, The Conjuring and many others. She loves the thrill
and adrenaline she gets from watching a spine chilling horror as it’s the fear of the
unknown and what could actually happen that
appeals to her when watching Horrors.
When we as a group were first given the task of
creating our promotional package, we had to
undertake a lot of post-production research to find
out as much as we possibly could about the our
audience and what they liked and wanted with
regards to the genre of Supernatural alongside the
sub-genre of Possession. It was important for us as a
group carrying out our research as we needed to
know what the audience wanted and expected from a Possession horror
film. The first thing that we as a group did was make a questionnaire for
the basis of our research, this way we were able to distribute it to our
Target Audience so we could find out as much about them as possible.
Specific parts of the Questionnaire were an advantage learning point for
us as we were able to identify for example how often our Target
Audience watch horror films, whether they felt that watching the trailer
for the film was essential and what parts of the trailer they thought was
effective. All these elements helped us to gain an insight into what we
needed to feature within our own trailer to engage our audience, leaving
them satisfied and wanting to watch the film.
After we had some basic information to build upon, we then used a Pitch to get some thoughts from
some of our Target Audience; our classmates and teach, where we provided them with a PowerPoint
presentation full of existing horror magazines, posters and trailers so we were able to find out which
elements they thought was effective. The Pitch also included an introduction to our Target Audience

2. and Narrative so that we could gain feedback on some of our ideas from our classmates and
teachers. This really helped us as a group as we had a few ideas and were stuck with which ones to
go for, so by introducing them to others and listening to their thoughts on our ideas it helped us
choose our final narrative idea as majority of the feedback was positive, however if there was an
idea someone did not like they were honest and told us which also helped improve our ideas as we
were then able to see some of our ideas in a different light and see how they were maybe not so
effective to the audience’s eye. After allowing the audience to view each piece of media we then
asked them particular questions which deepened and expanded our knowledge, these questions
depended on the type of media we presented them with. For example when showing them an
existing horror trailer representing the genre of Supernatural, we asked them particular questions
like what parts they liked and found most effective, what they thought about the text used within
the trailer, and also if the type of music that is commonly used within horror trailers are effective,
again helping us to move forward with our initial ideas.
Once we had gained all of this information, we felt
that we were still missing some vital research.
Therefore from this, we then decided that the best
thing for us to do was to carry out another
Questionnaire but this time primarily base the
questions a lot more closely to the genre of horror
alongside some aspects relating to the sub-genre
of supernatural horror and possession. This
Questionnaire differed to the previous one we
carried out, as this Questionnaire focuses purely
on what our Target Audience finds most effective
about Horror Film Posters, what promotional
methods they find most effective, and what horror fonts they felt were most scary and effective to
use on a film poster and magazine; these fonts were provided on the questionnaire for the Target
Audience to see and choose their favourite.
We generally bases our post production research around the lower end of the Target Audience
between the age ranges of 16-20, as seen in our pitch. The lower end of our Target Audience are
primarily of the ages of 16-19 as this was the age bracket that were more knowledgeable of the
genre of horror as well as eager to participate within our Questionnaires as well as more easily
accessible as we ourselves are within that age bracket and felt that with this lower age bracket we
were able to connect more easier with them. I found that through the use of thorough research we
were able to gain a lot of ideas, and this formed some of our creativity. It also showed me that some
ideas that I had already thought of were actually very creative and effective, which helped to build
my confidence, but also helped me to try and experiment with new thoughts and ideas. With

3. regards to the feedback, The Pitch and The Focus Group were the main sources of research that as a
group we gained the most confidence from as we were able to find out what was and wasn’t
effective and build from it. I felt this was the most effective feedback as I was able to gain from it,
realising that some of my ideas were not as well thought out as I thought they were.
After we had completed all three promotional pieces, I then uploaded them onto social networks
such as Facebook and Twitter to find out just how effective and creative our pieces were. I asked for
representatives of our Target Audience to comment so I knew what we had done well and what they
thought we should improve. Many of the comments received were very positive and they
commented on how we has been able to capture the feel
of a Possession film, but also that they felt they were very
scary and persuaded them to watch the film.
Through the Target Audience being shown our final media pieces, the comments and feedback that
were extremely positive, apart from a few spelling mistakes that were noticed but quickly amended,

4. majority of the rest were helpful and positive with comments noting the incorporation of the blue
ribbon and the use of children gave them an insight to the type of horror
film we would be representing. The use of colour blue also gave the Target Audience a clear
indication that children would be featured around the narrative. There were several comments
made about the use of the blue ribbon and how effective it looked on both the film poster and the
horror magazine displaying how this was a successful idea which we came up with as a group and
incorporated in our narrative. The use of fonts scared some of the target audience as they
commented how scary the typography looked as well as how effective it looked again on both on the
film poster and horror film magazine. Through the positive feedback we all received it is evident to
say that our target audience found our promotional packages extremely effective and would go on
to see the film based on what they have seen so far.
Elements that they had commented on were things such as the use of colours. Majority of the
audience liked the blue coloured theme that we had to create a symbiotic link, they felt it was bod
and made our pieces grab attention. The typography was also effective as it was rough and ragged
giving off a creepy, scary feel to it. Other things such as the main images themselves were also
mentioned as they gained a lot of praise as well as the use of effective editing with the eyes of the
child blacked out adding effect to the theme of Possession. In addition to this, there was very little
negative feedback, as mentioned previously there were only minor comments noting the spelling
mistakes that were all corrected immediately. Some of the other comments suggested that the
images were maybe a little too edited but were still extremely effective and engaged as well as
persuaded the audience to watch the film, understanding the narrative. After going back and looking
at the images again, we discussed as a group whether we should tone down the editing a little to
give it a more realistic feel to it and after a discussion we did so, still leaving some edits there to give
the feel of a realistic, yet possessed looking child. It was hard to find the balance so that the Poster
did not look too over edited that it looked fake, but we felt we had the right balance in the end.
Cannot add section about trailer as only done first draft – waiting to get feedback from you then
show our target audience.