The document proposes ideas for marketing materials for a horror film including a trailer, poster, and magazine cover. The trailer would show the characters arriving at a mysterious inn and discovering its dark secrets through a series of scary clips. The poster would feature the antagonist in dark clothing with a shadow behind them, using colors like black, white, brown, and red. Finally, the magazine cover would have a close-up of the antagonist making eye contact with a color scheme and design matching the poster to attract readers.

1. Further ideas
Trailer, Poster & Magazine Front Cover

2. Trailer
■ The trailer will begin with the four girls in a car on their way to London.
■ As the car breaks down they are forced to stay at an inn that is nearby.
■ The owner of the inn seems mysterious and he makes the audience
and the characters doubt him.
■ As soon as they find out the truth about the pub and its previous owner
they try to escape, but this is impossible.
■ After this, a series of quick cuts will present the scariest and most
interesting bits of the film.
■ The non-diegetic sounds will be used at the beginning and at the end
of the trailer.
■ The music used in the beginning will contrast the sound used at the
end as this will show how the events are progressing.

3. Inspiration for trailer – Insidious 3

4. Poster
■ The poster will feature the antagonist, wearing dark clothing.
■ A long-shot of the antagonist is conventional for horror film posters.
■ There will be a shadow behind him that will represent the spirit in the
film.
■ The main colours used will be black, white, brown and red. These are
conventional as black represents evil and mystery, white
represents purity and innocence, brown creates a monotone
atmosphere and red suggests violence and blood.
■ The title will be at the top of the poster, on top of the title the poster
will mention that the film is based on a true story and underneath
it there will be the tagline.

5. Inspiration for poster

6. Magazine Front Cover
■ The magazine front cover will feature a close-up image of the
antagonist.
■ This is conventional because making eye-contact with the camera and
having direct address with the audience will attract them into
buying it.
■ The masthead will match the image.
■ The colour scheme will be similar to the poster’s colour scheme, the
use of black, white and red is conventional for magazines
promoting a horror film.
■ The sell-lines will refer to other films as the magazine is dedicated to
films.

7. Inspiration for Magazine Front Cover