BAG TECHNIQUE Bag technique-a tool making use of public health bag through wh...
Target audience and narrative hints draw viewers in
1. 2. Be specific: who is this advert most likely to appeal to?
(kids, teens; young adults, older adults; gender: men,
women, both) How do you know this audience type is
targeted?
3. What visuals stand out in this advert; what do you
remember seeing?
4. What sounds (including music) did you hear that made it
memorable?
5. What message is this advert/product sending to the
audience? Was there a memorable slogan?
6. Which arguments and/or technique of persuasion(s) were
used; were they effective?
7. Thumbs up or thumbs down? Did you like the advert? If so,
why? If not, why not?
1. Product(s)
advertised
2. Who is the target
audience?
3. Visuals 4. Audio 5. Message/ Slogan 6. Appeal 7. Your vote
Pepsi People who like fizzy drinks
Lil Jon Cardi B
Steve Carell
I like it
By Cardi B
Ok shouted by
Steve Carell and
Lil Jon
It’s more than ok They said it is better than ok (coke) which would
make me think Pesi is better so is I see Pepsi and
coke I would choose Pepsi
No because Cardi B
annoys me
Mercedes People who drive Free willy
Wiley Coyote
Excitement
Explosions
Say The Word It show’s that the Mercedes listens to you Yes because it was odd
and interesting
Walmart People who do the shopping Scooby doo
Back to the future
Dumb and
Dumber
Ghostbusters
Bat Man
Transformers
Lightning Mqueen
Jurassic Park
Cinderella
Ghostbusters
Whatever car had
there own
music/speech
Pick Up For Free No
Matter What You Drive
It shows Walmart is quick and easy and doesn’t
mind who you are
Yes because it was an
engaging advert
2. 1. Be specific: who is this advert most likely to appeal to?
(kids, teens; young adults, older adults; gender: men,
women, both) How do you know this audience type is
targeted?
2. What is the narrative of the film? What hints are given?
How does this draw the audience in?
3. What visuals stand out in this advert; what do you
remember seeing?
4. What sounds (including music) did you hear that made it
5. What colours were used in the trailer that stood out? What
are their connotations? What does this suggest about the
narrative of the film?
6. How were the camera shots edited together? How might
this engage the audience and persuade them to watch the
film?
7. Thumbs up or thumbs down? Did you like the advert? If so,
why? If not, why not?
1. Who is the
target audience?
2. Narrative 3. Visuals 4. Audios 5.
Colour
6.
Editing
7. Your
vote
People who like
action movies and
marvel fans
They didn’t move on after infinity war
they are still fighting for what's right
Also at the start all the snapped heros
were shown quickly suggesting Thanos
snapped them away quickly also the
logo faded away just like all the
snapped people.
The baseball field empty showing
something has happened to the
people
Camera shot
changed I time
with the music and
was intense sad
depressing colours
like how everyone
was feeling about
the snapped
people.
Intense
suspenseful
shows
tension and
fight
Dark
and red
and
black
shows
anger
outrage
and
revenge
and
danger
Loads
of shots
before
the
logo
itself
and the
lots
more
combin
ed for
effect
It was
engaging
and made
me want
to watch
the film