The document discusses different audience research methods used by a student group to inform their film opening. They created a Facebook page to survey their target age range, and one member made a questionnaire that was turned into pie charts. The group asked 20 boys and girls ages 14 to 18 about their favorite genres and if they would see films outside their preferences. They also included an open question about expectations for a horror film, with responses about wanting tension, something to happen, and feeling sorry for introduced characters that get killed.