The questionnaire results showed that: - The majority of people buy music magazines quarterly and would pay less than £4. - The most popular indie artist was Arctic Monkeys and the top colours associated with indie were black, red, and purple. - Words most associated with indie were hipster, different, unique, cool, and chilled. - Interviews and free gifts were popular magazine features while ads and irrelevant bands were disliked. - Readers would be more likely to purchase the magazine if it offered free gifts like CDs and were interested in coverage of gigs and events.

1. Questionnaire analysis

2. How often do you purchase a music
magazine?
4
5
8
3
Frequency of Purchase
Weekly
Monthly
Quarterly
Annualy
The results of the questionnaire showed that the majority of people buy
music magazines quarterly as forty percent of people purchase
quarterly. I asked this question to try and consider how often I should
publish my magazine.

3. What two colours would you associate
with the indie genre?
0
1
2
3
4
5
6
7
8
9
Colours
Colours
The three leading colours were black, red and purple. I asked this question
to think about a possible colour scheme for my magazine.

4. Who is your favourite indie
band/artist?
7
32
2
6
Bands
Arctic Monkeys
Catfish and the
Bottlemen
Bon Iver
Interpol
Other
The pie chart shows the diversity of the indie genre with the large selection
of successful bands, however it also shows the dominance of the arctic
monkeys with 35% of people choosing them as their favourite band. I asked
this question to help me decide on potential articles.

5. What three words would you associate
with the indie genre?
Due to the large amount of data I have decided to exclude anything I don’t believe would
Be suitable for a masthead as this was the purpose of this question.
4
4
6
1
31
1
5
2
1
5
3 1
Words
Different
Cool
Hipster
Culture
Music
Independent
Trend
Chilled
Hippie
Underground
Unique
Alternative
Fresh
Of the wide array of words the words chosen the most were Hipster,
Different, Unique, Cool and chilled. The large selection of words indicates
the range and the reach of the indie genre. I asked this to help come up
with a title for my magazine

6. What features of indie magazines do
you like?
0
1
2
3
4
5
6
6
2
4
2
3 3
Favourite Features
Favourite Features
I asked this question to get an idea of what to include in my magazine,
interviews and free gifts are fairly popular so I will likely include them in my
magazine.

7. What features of indie magazines do
you dislike?
Sales
Reviews Main Image Ads DPS Interviews Irrelevant bands
This showed that people dislike advertisements and articles on irrelevant
bands. I asked this question to see if there was anything in particular I
should avoid when creating my magazine.

8. How much are you willing to spend on
a music magazine?
3
5
11
1
Price
Less than £2
Less than £3
Less that £4
£5 or more
I asked this question to get an idea of what to price my magazine at. I
found that the majority of people were willing to pay less than £4, because
of this I will price my magazine at around £4.

9. Would you be more likely to purchase a
music magazine if it offered free gifts?
0
5
10
15
20
Yes No
Free Gifts
Free Gifts
This showed that the majority of people would be more likely to
purchase a music magazine if it had free gifts, I asked this question to
try to decide whether or not to include free gifts.

10. Would you be interested in reading
about upcoming gifts and events?
0
2
4
6
8
10
12
14
Yes No
This showed that the majority of people would be interested in reading
about gigs and upcoming events. I asked this to decide whether or not to
feature these in my articles.

11. What is your age?
Sales
16-24 25-30 31-39 40+
I asked this to make sure that the people taking the questionnaire were in my target
audience.

12. What is your gender?
0
2
4
6
8
10
12
Male Female
Series 1
Series 1
The results showed that there was an almost equal spread of men and
women, I asked this to try and decide who to target my magazine at.

13. Would you prefer a more image based
magazine or a more text based magazine?
14
6
Image Text
I asked this question to decide whether or not to have a more text
based magazine or a more image based magazine.

14. How many coverlines would you expect to
see in an indie music magazine
2 to 3 4 to 6 7+
I asked this to decide how many coverlines I should have on my front
cover, this shows that the majority of people expect 4 to 6.

15. What kind of free gift would you
expect to see in a music magazine?
0 1 2 3 4 5 6 7 8 9 10
Poster
CD
Tickets
Series 1
Series 1
This showed that most people would want to receive a CD as a free
gift, I asked this to decide what free gift I would include if I decide to
do so.

16. Is there anything you particularly
dislike about the indie genre?
0 2 4 6 8 10 12
Unoriginality
Monotone Voices
N/A
Lack of variety in bands
Series 1
Series 1
I asked this to see if there was anything I should try and avoid when creating my
magazine.