Primary research evaluation

1. Primary Research
Reflections
Name: William Hennegan
Candidate Number: 3057
Center Name: St. Andrew’s Catholic School
Center Number: 64135

2. Survey Monkey questionnaire answers
Web Address:
https://www.surveymonkey.co.uk/r/SXQDQXR

3. Most of the results
presented said that the
most likely age, gender
and any stereotypes
related are 15-30 years,
male and wearing
vintage clothing, not
correlating with well
known brands besides
Converse.
What are the qualities of a person you believe would read an Indie Rock magazine?

4. The majority of my results
have suggested that the
main image is the most
important and most
appealing feature on the
cover of a magazine.
However some of my
participants have
suggested that the
Masthead and the Puff
Promotion are the most
important so I shall
prioritize these as well.
What do you believe is the most key/important feature of a magazine front cover?

5. The majority of the results said
that the most appropriate colour
scheme was Red and Black and
none of the attendants that
answered thought that Blue and
White was an appropriate colour
scheme. Although I shall mainly
use the most popular colour
scheme as suggested here, I will
also find particular pages to
incorporate these colours into
my format.
What colour scheme do you think an indie rock magazine would have?

6. Question 3 in Pie chart Format
Responses
Red and Black
Blue and Black
Red and White
Blue and White
I think this format of data
collection is good as it allows
information to be displayed
with ease and it still is
presentable to a new audience.
The data is now visible with the
format of a pie chart, we can
see that the option ‘Red and
Blue’ was the most popular
colour scheme as appose to
‘Blue and Black’ and ‘Red and
white’.

7. There is no correlation
between each of these answers
as they all specify different
artists and other answers.
However the people I
questioned who did not leave
an answer or an artist from the
genre, may not have been
within my target audience and
this may invalidate my results.
Another quality that may
invalidate the data is that some
people said ‘No’, and this may
mean that I am questioning the
wrong audience.
Within this genre, which artists would you like to see featured?

8. The majority of my
participates said that
they would prefer to have
free concert tickets rather
than other puff
promotion tactics. A
quality that may
invalidate the data is that
some people said ‘No’,
and this may mean that I
am questioning the
wrong audience.
Do you believe puff promotions important, if so then what kind do you prefer?

9. In these results 22.22% of my
participants decided that the
title ‘Full Bar’ was an ideal name
and another 22.22% decided
that ‘Unplugged’ was an ideal
name. these were my two most
popular names and because
they are, I have decided on
‘Unplugged’, as it is my favorite
of the two Mastheads. My other
names were less popular and six
of my results were not chosen
and inconclusive.
Which of the following names do think the magazine should use as a masthead?

10. Chord
last bar
In tune
Out of tune
Drop D
Full Bar
Four Fingers
Hammer on
Slide
Pull Off
Power chord
Unplugged
Up to 11
This pie chart makes it more
obvious that names ‘Full Bar’ and
‘Unplugged’ are the two most
popular of the thirteen original
names . Some names weren't
chosen at all and others were
chosen multiple times, this may
validate my results more as they
are seen as more conclusive.
Because the names are exclusive
to the genre and are only referred
to in the context of guitar
musicians, it may make those
taking the survey, less likely to
select some answers as it alienates
them.

11. I personally, like two of my
results from this open question:
‘Plug in for the best rock music’
and ‘Hard as Rock’. My other
results seemed less conclusive
and some of my participants did
not answer my question, making
it less than conclusive. However
I was able to find valid and
partially conclusive results. Less
people answered the questions
this time so this may make this
collection of data less valid.
Do you have any ideas for a strap line or slogan for an Indie rock magazine?

12. In this question, my participants
majority said that a main
stereotypes of the genre were
guitars and less known brands of
clothing, such as converse,
however, vintage style and
charity shop finds are also well
known stereotypes of the genre
that define the dress sense of
fans and creators within the
genre.
What props, locations or fashion styles do you think should be included in images or
promotion?

13. For this question I had no
correlation between each
answer, however, with the
varying answers I have been
able to collect a variation of
different opinions from
participants which may have
not been associated with the
genre, and may have only
been giving less valid
opinions throughout this
question.
Do you have any ideas for a basic house style for an Indie rock magazine?

14. In these results I found a
33.33% majority in
‘Upcoming events’ as
they appear to be the
most popular and
beneficial as the tickets
would usually cost
extensive amounts
compared to the usual
price of tickets.
If there was more than just articles on music, would you like to see news,
information on upcoming events, etc?

15. Hand written questionnaire answers

16. The majority of my participants have confirmed
their ages, 11-16 years. This information may act
as a bias for the majority of my answers to my
questionnaire. One individual confirmed
themselves as 21 or older
(21 years +) so this
may act as a ‘counter
balance’ to the majority.
Age of Participant
10 years -
11 - 16 years
17 - 20 years
21 years +

17. There are two joint majorities: £2 & £3. These
outweigh the other results which were less
popular. I now know what price to use with my
magazine as it has been presented by my
participants.
Price willing to pay
£1 -
£2
£3
£4
£4 +

18. The Two majorities were: Red and Black & Blue
and Black. I will use Red and Black as my main
colour scheme as it captivates the style of Indie
Rock and is generally more appealing than Blue
and Black.
Colour schemes for Magazine
red and black
blue and black
red and white
blue and white
Other

19. The most popular name was ‘Unplugged’. I will
use this Masthead as it is the most appealing
name and it is related the genre and the more
predominantly used instruments.
Frequency
Chord
Power Chord
Last Bar
Out of Tune
Drop D
Hammer On
Pull Off
Unplugged

20. The most popular method of advertisement was
posters. This information will help me
understand my target audience as it allows me
to further visualize
Advertising Methods
T.V advertismets
Posters
Social Media
Other

21. The majority of my participants have confirmed
that they want to receive a monthly magazine
rather than weekly or quarterly. This will help
me make my location recce as I will be able to
plan a schedule to complete my magazine’s
cover, contents and
double page spread.
Release Pattern
Weekly
Monthly
Quarterly
Other

22. The majority of my participants in this example
confirmed that the main image was the most
appealing aspect of the magazine’s front cover.
During my time using software such as
Photoshop, I will be able to focus primarily on
an appealing front cover and Main image which
will be eye catching and
appealing.
Effective Features
Masthead
Main Image
Coverlines
Other

23. The majority of my participants agreed that they
would purchase a magazine with Puff promotion
inside. I will be able to use this information to
see whether or not to advertise and use Puff
promotion in my cover.
Puff promotion
Yes
No
Unsure

24. The majority have confirmed that they would
not subscribe to a magazine and would rather
purchase from retailors. This information can
help me decide what information to include on
my front cover and what information may be
redundant. I may also use use this
information to promote
subscriptions to the
magazine.
Subscription
Yes
No
Unsure

25. An image of a participant filling in
questionnaire.
Participant’s Name:
John Hennegan