1. What have you learnt from your
audience feedback?
• Audience feedback was essential throughout
my production work as I could take into
consideration a variety of opinions and
develop my work to make it look better. It was
interesting to find out what most people
actually thought about both my video and the
digipak. I used social networking
site;Facebook to get responses from people.

2. Here are the responses I got for the
video rough cut:
• “I like the concept, very realistic, but the acting should have been
better”
• “Nice simple narrative, the timings a tiny bit off especially more so
towards the beginning”
• “Much shorter scenes to grab the attention of the audience”
• “I would have the artist singing in sync because the first part she
was singing didn’t match”
• “ Would look more professional if the brightness, lightning and
colour of the video was enhanced.”
• “More shots of her singing would have made it better”

3. Overall I was satisfied with the rough cut
because we still managed to appeal to our
target audience as they understood the
concept and liked it very much. Using the
feedback I went back and re-drafted and
re-edited my ancillary and music video.

4. Here are the responses I got for the
Ancillary
• “I like the concept of the poster, but I feel like it can be improved by using
an image which is stands out more”
• “I like how the CD booklet compliments the video very well by being
narrative throughout”
• “The text used in a couple of the pages in the booklet can changed to
make it look more professional”
• “I would enhance the digipak images by reducing the lighting to make the
effects a bit grittier”