This document describes the process of designing an advertisement from a basic draft created in Microsoft Publisher to a more polished version made in Photoshop. The designer took a photo related to the subject of the ad, added logos and text elements to provide key information, and adjusted image properties like brightness and filters to make the visual more clear and professional.

3. This is my first draft of the
advert that was done on
Microsoft Publisher as you can
see it is very basic and so I
decided to develop it to make
it look more professional.

4. I didn’t think that doing my advert on
publisher looked professional which is
why I changed to Photoshop as it can
make the advert look better and there
are a lot more resources to make it look
good.

5. When I changed to Photoshop I thought
about getting my own image instead of
getting one off the internet and so I changed
it and took a picture of something that was
very special to Coventry City, hence the
picture of the Jimmy Hill statue.

6. Then I thought instead of having a real institution in
the corner I thought to put the logo of my own
institution that I created as it shows that it is a
documentary made by myself.

7. I decided to include a type of
headline to attract people to
the advert as it is big and bold
and it is also short and flows
well which makes people look
at it and be interested by it.

8. Then I decided to include theTV channel
that the documentary is going to be put on
and so I put it above my institution logo.

9. I then thought about the writing in the bottom
left hand corner and decided that it needs to
stand out more and so I put a black text box
behind it so that it stands out more.

10. The image was a bit dull and so I
changed the brightness and contrast of
the picture so it looks more effective and
the image looks a lot clearer.

11. I also added a photo filter so it adds
that bit more onto the image and so it
makes it look a lot better and much
more professional.