publishing

1. Why might other publishers like
Bauer be appropriate for your music
magazine?

2. Bauer is a German company with offices around the world. They produce media
magazines such as Heat, Grazia, Kiss FM, and Magic.
I feel that this company is not as good as Times Inc because of their audience. These
magazines usually appeal to the feminine market yet that is not my intention with my
own. Also the music magazines they have produced are in the genre of rock. My
opinion of that is that they would not be so successful following a hip-hop magazine
because of how they have branched out to rock music fans. However they were able
to mass produce different types of rock/pop magazines. I think by switching from
rock to hip-hop could confuse their target audience and not be so successful.
I see that the production of Kiss FM was successful, appearing all over in the UK. My
aspirations for my magazine would be to attract the companies in Europe to broaden
my target audience and widen my production.
Times Inc was able to appeal to any audience by stereotyping their interests based
on their class, ethnicity, age, gender and ability. I think Times Inc was successful by
including a magazine for all types of people. So Times Inc would be my preferred
publishing company because of the success of NME.