Research into publishing companies

1. TimeINCuk
Emma Watson 12.4
&
Amanpreet Bhopal 12.7

2. WhattypesofmagazinesdoTimeInc.UKproduce?
Time Inc produce a variety of magazine brands from lifestyle
to music. Some of the categories are:
business & technology
entertainment
fashion & beauty
food & wine
home & design
Luxury

3. whatisthetargetaudiencesdoesthesemagazinescaterfor
There are 3 main target audiences :
Lifestyle magazines which are aimed at the mass market of
women. Luxury magazines are aimed upmarket women as they have
more money to spend. Specialist magazines are more aimed at
the mass market of men however some magazines are aimed at
more up market men such as Yachting monthly and sporting gun.

4. WhymightTime Inc.Ukbeanappropriatepublisherforanewmusicmagazine?
Time Inc may be appropriate as it has already published a lot of magazines
that have become very well known such as Marie Claire and NME.They have
already produced one of the most famous magazines this shows that they have
experience in creating and publishing magazines that would be successful This
would allow them to publish the magazine quickly as they would have lots of
marketing companies to help them.They also only have a few music magazines so
introducing a new one would attract more people into buying their magazines.
Also, they produce magazines to a wide range of people in different classes,
as a result, you will most likely find someone who is your target audience.
Furthermore, they produce magazines aiming for the older generation more (
20’s + male and females) so they would produce magazines that would attract
them..

5. Bauermagazine
Bauer magazine would be a better publisher than Time Inc.UK
as they have already produced a wide range of music magazines
such as Kerrang, Rock FM, smashits and 4 music. This means
that they already have the expertise to publish music
magazines which would be more helpful than Time Inc.UK. There
minimum target audience age is 18 and the maximum target
audience is 55 this shows that they would have a wide range
of consumers as a result you would more likely have a popular
and well known magazine. They also would have contacts with
the music industry so that you could talk to artists and
producers and get inside information.