The audience for this media product would be 17-year-old Charlie, a part-time waiter who enjoys spending time with his girlfriend, going to concerts and rap battles. In his free time, Charlie likes to get out of his small apartment and hang out with his friends Tyler and Travis. Charlie's goals are to own a yacht and business and travel the world, inspired by wealth he sees in music videos. He enjoys rappers like Drake, Tyga, G-Eazy, Snoop Dogg and Lil Wayne.